Sydney Dogs and Cats Home has launched a campaign on female-first dating app named Bumble, to bring a warm and furry activation to Sydney on Valentine’s Day.
The campaign, which was created by J. Walter Thompson Sydney, was launched after research conducted by Bumble in 2017 found that 46% of Aussie women were more likely to ‘swipe right’ on a love interest’s profile, if their pictures included puppies.
So, to raise funds for Sydney Dogs and Cats Home, Sydney’s only not-for-profit pound, JWT created a pop-up photography studio, where Australians can create their own suite of ‘date bait’ profile pics, featuring adorable rescue dogs.
A $10 donation will allow people to have their professional portraits taken with a host of cuddly pups. All the money raised will go directly to Sydney Dogs and Cats Home, to help them raise the $3 million they need to build the animals a new home.
There will also be video created to send to all those that participated as an EDM, which will uncover any doggy-inspired love stories, with any lucky love birds being taken back to the shelter for a champagne doggy date to wrap the story.