The editor of the New European, Matt Kelly, has written a letter to the BBC asking the corporation why his title has never been included in the newspaper reviews on the BBC News and Radio 4 Today programmes.
He asserts that the publication’s website drives one million views a month and that the newspaper circulation sits at 25,000 each week, despite only being 18 months old, and that qualifies it for inclusion ahead of smaller titles and blogs that do get mentioned.
Kelly argued that the title gains coverage from other broadcasters in the news ecosystem. Furthermore, it is intrinsically tied to the ever-topical Brexit discourse. The paper has never been mentioned on any BBC newspaper review, said Kelly, despite it purporting to be the "newspaper for the 48%" who voted to remain in the European Union.
He added that some of the Archant-owned media brand's readers "believe the balance of [the BBC's] flagship news programmes is unduly influenced by hard-right media".
Below is the full letter as Kelly tweeted it.
My letter this morning to BBC Director General Tony Hall. It's time this clear distortion of how media is represent on the BBC is called out. pic.twitter.com/SnDlGITMCn
— Matt Kelly (@mk1969) February 8, 2018
The Drum has contacted the BBC for clarification.
Back in September, The Drum columnist Ian Burrell investigated why the publication dealt with an inherent distrust from brands, and courted ad revenue. “The biggest challenge is getting advertisers to actually look at the product,” said Kelly at the time.
As a result, the newspaper comes in at £2 an issue, on making a year, Kelly admitted: “I wish we’d charged a fiver now.”