Mobile monetization specialist Mozoo is going all out to court Mobile publishers in the wake of its acquisition of AdinCube, specialists in ad mediation for mobile apps, with the promise of a new ad platform for publishers.
Mozoo reportedly paid $20m for its acquisition, sourced from a combination of borrowing, shares and cash. It heralds its acquisition as opening the door to grow its in-app monetization specialism by giving publishers unprecedented control and detail over their ad revenues.
AdinCube’s software is described as an AI-powered ‘in-app mediation technology’ which employs predictive optimization algorithms and multi-level machine learning while giving access to all major ad networks and ad exchanges.
Jules Minvielle, founder and CEO of Mozoo: “We are very pleased to welcome Etienne and Jonathan into our team. AdinCube's technology fused with our expertise and seven years’ experience in mobile audience monetisation will provide publishers with the best technology in the world to optimise their mobile ad revenue.”
AdinCube CEO Ferrebeuf added: “We are delighted to join the Mozoo team and are convinced that their strong connections with premium demand partners will benefit app publishers. Its international presence is key to increasing the product’s visibility on the market.”
Mozoo’s marketing and innovation director Max Pepe previously expressed hope that personalisation and privacy can unite in an opinion piece for The Drum.