Great design underpins great digital, according to John Mathers, design director of the British Design Fund. The Drum Design Awards recognise great design being produced across the UK and around the globe, giving agencies, individuals and companies the opportunity to see their best design work rewarded.
Following are five examples of various award winners from 2017.
Heineken: Bulmers Colourena
Exhibition Design / experiential
RPM drove awareness and excitement around Bulmers colourful range building a custom made amphitheatre, designed for festival goers to participate in everything from Hungry Hippos to Sumo Wrestling, viewed in the round from recycled pallet grandstands. Each night finished off with an epic paint fight.
Tate: BP 500 years of stories
Copywriting for Design
Grey London and Valenstein & Fatt reinvented people's outlook on art by taking the stories behind The Tates artwork and retelling and reinterpreting them for modern times. They saw that people love and are drawn to emotional stories, so instead of showing the art, they would tell the stories behind it.
Caffe Nero - Christmas 2016 cups
Illustration
The 2016 campaign, 'Taste of Christmas', saw Together Design working with Caffe Nero to create an engaging, vibrant concept that captured the essence of Christmas and stuck to the coffee chains brand, with the additional help of commissioned illustrator Niki Fisher.
Action for Children: I'm an activist
Brand Campaign
Neon and Scriberia took a complex brief from Action for Children to find a way of telling a compelling, coherent story and motivate people to either donate their money or time or actively sign-up to get involved in helping to support Action for Children’s efforts in their local area.
BBC Worldwide: Sir David Attenborough's Story of Life
Mobile / App Design
AKQA assembled the largest digital collection of Sir David Attenborough's momentsto celebrate his life work. This empowered viewers to carve their own path through the natural world. The app crossed both iOS and Android and featured over 1,000 clips spanning over 60 years.
Have you created amazing work that should be shouted out about? The Drum Design Awards are now open for entries, download the entry pack and show the world your hard, outstanding work. Next time, your projects/campaigns could be showcased on TheDrum.com.
