More Than has appointed Havas Media to oversee its Media Planning and buys after a six-way pitch.
The tender process was overseen by ISBA, with the agencies looking to make their mark on the UK insurance industry. Havas said it won by underlining the importance of integrated channels and promising advanced measurement to inform further buying decisions.
It also claimed to have penned a “fully transparent contract” promising to sidestep some of the payment issues plaguing some corners of the buying industry.
Diana Bowden, head of brand and marketing at More Than, said: “As a challenger brand, we conducted this review to find a challenging agency partner with the experience, expertise and data tech to help deliver our stretching brand and business ambitions.
“Getting complete transparency on media planning and buying was also a priority. Havas came up trumps on both and we are really looking forward to working with them.”
Matt Adams, chief executive at Havas Group Media, added: “This is an incredibly exciting win for us as a business – we both share a determination to drive change and innovation. More Than is a savvy, data-driven marketing organisation – it’s the type of business we love to work with.”
More Than was founded in 2001 and now offers car, home, pet, business and travel insurance.