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MediaMonks en la Ciudad: creative production house opens its 11th office in Mexico City

Creative production company MediaMonks announced its opening of its 11th office in Mexico City to cater to the growing demand for high-end integrated work in the region.

The office will be run by LATAM head of expansion Marchelo Planchart and head of partnerships Alexander van Rijn. This announcement came after establishing successful working relationships with leading Mexican agencies and brands, including Leo Burnett, Publicis, Ogilvy, Aeromexico, Corona and the Mexican Tourism Board.

The Mexico office will be the third one for MediaMonks in Latin America, joining sister offices in Buenos Aires and Sao Paolo.

The Mexico team was already responsible for major projects in the country including: Corona’s Este Espíritu for Leo Burnett, a music video that has amassed more than 10 million views across YouTube and Facebook; the new Aeromexico app, which became one of the most downloaded apps after launch; and Visit Mexico for Mexican Tourism Board, an integrated global campaign that includes a mobile-first platform and TVCs for five different markets.

Leo Burnett Mexico: Corona 'This Spirit'

Agency: Leo Burnett Mexico
Client: Corona
Date: December 2017
In the wake of the devastating earthquake that hit Mexico in September, Corona Mexico and Leo Burnett Mexico introduced a limited edition rebranded beer can with proceeds going towards reconstruction efforts, as well as creating a new song in partnership with famous Mexican musicians.
The official music video for ‘This Spirit’ is a collaboration between the brand, La Banda Baston, Sotomayor, and producer Eduardo Cabra to immortalize the human spirit that has united Mexico. The video shows a varied group of Mexican people celebrating their lives, dancing, working and rising together to show the strength of the people while the lyrics are those of encouragement, stating: “Push yourself to the sky, shout it louder…may this spirit never be forgotten.
As the birthplace of Corona, Corona Mexico wanted to find ways to show solidarity and support for both for the devastated communities as well as honor Mexico’s collaborative spirit in the face of adversity. Since the earthquake, Corona has committed to donating the proceeds from the sale of three million beer cans rebranded as “Mexico Extra” (instead of “Corona Extra”) to help reconstruction efforts. The limited edition can also boldly states “Siempre Hemos Podido” which in English translates to “We Have Always Been Able”. Corona Mexico also created a website where people can learn about tangible ways to help the revitalization efforts such as donating or volunteering. 
Client: Corona Mexico
Agency: Leo Burnett Mexico 
CCO: Federico Russi
CD: Aldo González
Head of Art: Jorge Marrufo
Copy: Pablo Miranda, Aldo González
Art Director: Alan Daniel Benavides, Andrés Landivar, Raquel Jauregui
Art Assist: Maximiliano Hernández
Production Company: Media Monks
Tags: Mexico

Planchart said of his expanded role: “Latin America is the fastest-growing digital advertising region in terms of revenue growth. Our Mexican office brings MediaMonks’ presence in the region to 200 Monks, allowing us to meet the demand for production work which seems to grow at an even faster rate. With offices in Argentina, Brazil and now Mexico, MediaMonks can serve the Latin American market even better with global expertise and local talent.”

MediaMonks chief executive officer, Victor Knaap said: “We’re hugely excited about announcing this news. Ever since coming to Mexico in early 2017, we’ve been experiencing that Mexican agencies and brands have a unique drive for delivering business results through creativity. The projects we’ve produced so far are creative, diverse and impactful, ranging from TVCs to platforms, apps and digital transformations. We’ve also been working with international clients to roll out their campaigns in Mexico and the wider Latin America market.”

This post first appeared on How To Organize Small Kitchen, please read the originial post: here

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MediaMonks en la Ciudad: creative production house opens its 11th office in Mexico City


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