Welcome to The Drum Creative Works.
As always, this section is dedicated to showing the best Creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast.
Voting closes for this week on Monday 15 January.
For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.
For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
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M&C Saatchi: Public Health England 'Health Harms Veins'
Agency: M&C Saatchi
Client: Public Health England
Date: December 2017
Public Health England in its latest campaign urges smokers to quit smoking. The 20 second spot features a man smoking outside a building, with the blood vessels in his arms, face and hands quickly turning black as chemicals from the cigarette tar enter his body.
Credits:
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B&B Studio: ROCKTAILS 'The Citrus Spritz'
Agency: B&B Studio
Client: ROCKTAILS
Date: January 2018
B&B worked with a printmaker to design a bespoke back label for the bottle, viewed through the clear glass and showcasing the botanicals through the purity of the drink within. A diamond-shaped label on the front of the bottle and tasting notes nod to the sophistication of the spirits industry.
B&B’s concept for the Rocktails brand was born out of the creative idea of ‘exquisite combinations’, inspired by the brand’s fusion of art, nature and science, and as a result, a mermaid has been introduced as the brand’s icon. Holding botanicals aloft as a crest on each bottle, she is represented as a modern icon, kept simple and polished, and finished in metallic copper as a subtle link to the pots used in the Rocktails distillation process.
Credits:
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Daughter: Rolls-Royce Motor Cars 'Light The Way'
Agency: Daughter
Client: Rolls-Royce Motor Cars
Date: December 2017
Rolls-Royce Motor Cars has launched its latest campaign and brand film for the Wraith, featuring former FIA Formula One World Champion, Jenson Button.
Created by independent creative agency Daughter and directed by Intro’s Julian Gibbs, the campaign showcases Wraith as the ultimate Grand Tourer, a car crafted for the world’s trailblazers who seek adventure.
Credits:
Agency Team:
Stu Jackson (Creative Partner)
Gareth Hopkins (Creative Partner)
Rich Newell (Creative Partner)
Lee Jackson (Strategy Partner)
Director: Julian Gibbs
Production Company: Intro
Campaign Photography: Randall Slavin
Product Photography: Benedict Campbell
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Isobel: Hammerson 'Be Ready'
Agency: Isobel
Client: Hammerson
Date: January 2018
For those serious about bagging a bargain, the January sales require thorough preparation - an idea this campaign for Hammerson's Brent Cross Shopping Centre in north west London plays with by depicting fashionistas practising boxing moves and lifting weights.
The 40-second spot was created by Ben Stump and Simon Findlater for Isobel, and directed by Samuel Hicks through Black Dog.
Credits:
Creative directors
Ben Stump
Simon Findlater
Ben Stump
Simon Findlater
Creative partner
Rob Fletcher
Rob Fletcher
Business director
Sarah Frackowiak
Sarah Frackowiak
Account manager
Juliet Cornick
Juliet Cornick
Producer
Amy Hansen
Amy Hansen
Production company
Black Dog
Black Dog
Director
Samuel Hicks
Samuel Hicks
Director of photography
Neirin Jones
Neirin Jones
Stylist
Pamela Harris
Pamela Harris
Gaffer
Peter Hepplewhite
Peter Hepplewhite
Production company
Black Dog
Black Dog
Edit
Jam
Jam
Post
Jam
Jam
Sound house
Scramble
Scramble
Sound designer
James Lyme
James Lyme
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Aardman: Whitworths 'Nutwing'
Agency: Aardman
Client: Whitworths
Date: January 2018
Whitworths has partnered with Aardman to create an advertising campaign supporting their new Bright Little Nuts - a nut snack created for kids.
The lively animation, directed by Aardman’s Asa Lucander, has launched exclusively on Whitworths’ social media channels. The 30-second ad brings to life the Bright Little Nuts ‘Nutwing’ characters through the art of 2D Flash Animation.
Bright Little Nuts will also be supporting Change4Life’s campaign this January to help families choose healthier snacks and reduce their children’s sugar intake.
Credits:
Aardman’s Asa Lucander - Director - Aardman Animations
Ricky Neault - Agency Director - Chapter
Ricky Neault - Agency Director - Chapter
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Marks: Maynards Bassetts 'Jolly Mouth'
Agency: Marks
Client: Maynards Bassetts
Date: January 2018
Marks has reimagined Maynards Bassetts' jelly chew pack designs as Jolly Mouth, a bag designed to jump off the shelf into the digital space.
Commissioned to capitalise on the growth space among teenage consumers, the agency sought to combat boredom by providing a pick-me-up and a moment of happiness. Following a review of the teenage audience, they identified a single core insight: "If you don’t exist in their digital life, you don’t exist." With that in mind, they set about creating a pack that could jump off the shelf into their social world – without the need for an expensive social budget.
Each Jolly Mouth flavour has been given its own smiley personality, both in name and style. The bags have been designed with social media in mind, with consumers encouraged to fold the bag in half and share their #JollyMouth. The Jolly Mouth range received a limited launch into independent retailers in November 2017 and will see a wide-scale launch in Q1 2018.
Credits:
Andy Rouse - Creative Director - Marks
Lou Chorley - Lead Creative - Marks
Tom Jones - Designer - Marks
Rosie Whyley - Project Manager
Lou Chorley - Lead Creative - Marks
Tom Jones - Designer - Marks
Rosie Whyley - Project Manager
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Brothers and Sisters: WeBuyAnyCar.com 'Library'
Agency: Brothers and Sisters
Client: WeBuyAnyCar.com
Date: January 2018
The second ad in the major new campaign for Webuyanycar.com has launched, again starring daytime celebrity Phillip Schofield.
Created by Brothers and Sisters, the second ad, ‘Library’ – one of a series of tongue-in-cheek ads in which viewers secretly follow Schofield as he goes about his daily life while webuyanycar.com obsesses over how great he is – features Phillip Schofield zip-wiring at speed to open a library. Phillip cuts the ribbon and dashes off again, with the voiceover stating that whilse Webuyanycar.com may not be as ‘quick as Phill’, you could sell your car within an hour of getting a quote.
The campaign, which launched with a 60-second TV teaser in December, uses the new strapline 'So Quick. So Simple. So Schofield.' and aims to prompt reappraisal of webuyanycar.com as "the most Phillip Schofield way to sell your car".
Credits:
Will Flack and Aaron Willmer, Executive Creative Directors, Brothers and Sisters
Robbie Ferrara, Senior Art Director, Brothers and Sisters
Rory Robinson, Senior Copywriter, Brothers and Sisters
Amanda Wright, Account Director, Brothers and Sisters
Nadine Abeledo, Senior Account Manager, Brothers and Sisters
Kate Banks, TV Producer, Brothers and Sisters
Seb Roskell, Print Producer, Brothers and Sisters
Kent Mathews, Photographer
Director/ Production Co: Andrew Gaynord at MindsEye
Producer: Ben Sullivan
Editor: Mark Davies
Post Production: Giles Cheetham/Ryan Knowles at ETC
Sound Design: Will Cohen/Mike Bamford - String and Tins
Voiceover: Tim Key
Typographer: Ricardo Stoco
DoP: Jamie Cairney
Media planning/buying: MediaCom Manchester
Robbie Ferrara, Senior Art Director, Brothers and Sisters
Rory Robinson, Senior Copywriter, Brothers and Sisters
Amanda Wright, Account Director, Brothers and Sisters
Nadine Abeledo, Senior Account Manager, Brothers and Sisters
Kate Banks, TV Producer, Brothers and Sisters
Seb Roskell, Print Producer, Brothers and Sisters
Kent Mathews, Photographer
Director/ Production Co: Andrew Gaynord at MindsEye
Producer: Ben Sullivan
Editor: Mark Davies
Post Production: Giles Cheetham/Ryan Knowles at ETC
Sound Design: Will Cohen/Mike Bamford - String and Tins
Voiceover: Tim Key
Typographer: Ricardo Stoco
DoP: Jamie Cairney
Media planning/buying: MediaCom Manchester
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