Welcome to The Drum's US Creative Works in partnership with Workfront.
This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’
For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, November 8.
Show me entity :: 15958
David&Goliath: Kia 'The SUV Out of Nowhere'
Agency: David&Goliath
Client: Kia
Date: October 2017
Kia is taking a different route for its new campaign for the SUV model. Driving through the dusty desert defines freedom for the auto brand and tackles higher-end competitors.
For two consecutive years, the Kia brand has been ranked number one in initial quality by JD Power and to champion the accolade, David&Goliath created an ‘Out of Nowhere’ commercial for the Sorento. In it, a Kia surpasses an ‘expected’ car in the industry to become a leader in the SUV category.
The 60-second spot for the Sorento begins seemingly as a Lexus commercial, with a man confidently driving an RX 350 down a desert highway, but it soon becomes clear that there is something in the distance speeding across the rugged desert landscape – a Kia Sorento.
Credits:
Founder & Chairman: David Angelo
President: Yumi Prentice
Chief Creative Officer: Bobby Pearce
Chief Strategic Officer: Wells Davis
Co-Pilot/Creative Director: Mark Monteiro
Executive Creative Director: Gustavo Sarkis
Group Creative Director: John Davis
Creative Director: Basil Cowieson
Creative Director: James Cohen
Managing Director: Jeff Moohr
Account Director: Jay Mattingly
Account Supervisor: Kylie Lemasters
Assistant Account Executive: Jaime Gullas
Director of Strategic Planning: Andrew Lynch
Associate Planning Director: Ed Gibson
Director of Broadcast Production: Paul Albanese
Broadcast Producer: Marisa Bursteen
Associate Director of Project Management: Genie Lara
Senior Project Manager: Amy Chiang
Executive Director, Business & Legal Affairs: Rodney Pizarro
Talent Manager: Jason DelosSantos
Product Information Manager: Russ Wortman
Production Company: Smuggler
Director: Mark Molloy
Co-Founder: Patrick Milling Smith
Co-Founder: Brian Carmody
Executive Producer: Shannon Jones
Chief Operating Officer: Andrew Colón
Line Producer: Karen O’Brien
Director of Photography: Eric Treml
Editorial: Spinach Editorial
Editors: Leo Scott (Courtesy of Cartel)
Assistant Editor: Vanessa Yuille
Executive Producer: Jonathan Carpio
Producer: Cristy Torres
Visual Effects: JAMM
Executive Producer: Asher Edwards
Producer: Ashley Greyson
VFX Supervisor/Lead Compositor: Jake Montgomery
Flame Artist: Toby Brockhurst
Flame Artist: David Hernandez
Lead CG FX: Zachary DiMaria
Music/Sound Design: Human
Executive Producer: Jonathan Sanford
Creative Director: Craig DeLeon
Composer: Matthew O’Malley
Founder & Chairman: David Angelo
President: Yumi Prentice
Chief Creative Officer: Bobby Pearce
Chief Strategic Officer: Wells Davis
Co-Pilot/Creative Director: Mark Monteiro
Executive Creative Director: Gustavo Sarkis
Group Creative Director: John Davis
Creative Director: Basil Cowieson
Creative Director: James Cohen
Managing Director: Jeff Moohr
Account Director: Jay Mattingly
Account Supervisor: Kylie Lemasters
Assistant Account Executive: Jaime Gullas
Director of Strategic Planning: Andrew Lynch
Associate Planning Director: Ed Gibson
Director of Broadcast Production: Paul Albanese
Broadcast Producer: Marisa Bursteen
Associate Director of Project Management: Genie Lara
Senior Project Manager: Amy Chiang
Executive Director, Business & Legal Affairs: Rodney Pizarro
Talent Manager: Jason DelosSantos
Product Information Manager: Russ Wortman
Production Company: Smuggler
Director: Mark Molloy
Co-Founder: Patrick Milling Smith
Co-Founder: Brian Carmody
Executive Producer: Shannon Jones
Chief Operating Officer: Andrew Colón
Line Producer: Karen O’Brien
Director of Photography: Eric Treml
Editorial: Spinach Editorial
Editors: Leo Scott (Courtesy of Cartel)
Assistant Editor: Vanessa Yuille
Executive Producer: Jonathan Carpio
Producer: Cristy Torres
Visual Effects: JAMM
Executive Producer: Asher Edwards
Producer: Ashley Greyson
VFX Supervisor/Lead Compositor: Jake Montgomery
Flame Artist: Toby Brockhurst
Flame Artist: David Hernandez
Lead CG FX: Zachary DiMaria
Music/Sound Design: Human
Executive Producer: Jonathan Sanford
Creative Director: Craig DeLeon
Composer: Matthew O’Malley
Loading...
Show me entity :: 15964
Kovert Creative, People Against Dirty: Method 'Fight Dirty'
Agency: Kovert Creative, People Against Dirty
Client: Method
Date: October 2017
Method, the design-driven home, fabric and personal care products company, has launched 'Fight Dirty,' a tongue-in-cheek public service announcement starring funny woman, Tiffany Haddish. Debuting at the height of cold and flu season, the two-minute spot is designed to raise awareness of the importance of washing your hands.
Named “the funniest woman alive” by VanityFair.com, Haddish most recently starred in Universal’s 'Girls Trip' alongside Jada Pinkett Smith, Queen Latifah and Regina Hall. In addition to bringing her comedy to stages around the world, Haddish can be seen on her new Showtime comedy special, 'Tiffany Haddish: She Ready! From the Hood to Hollywood,' as well as alongside Tracy Morgan in the upcoming TBS show, “The Last O.G.”
As funny as Tiffany Haddish is, the fact remains that not washing your hands is no laughing matter. Consider that 80% of common infections are spread by hands, according to the CDC and that 111 million workdays will be lost, costing nearly $7bn in lost productivity between October and May.
In addition to the “Fight Dirty” PSA, Method’s mini-seasonal campaign consists of other digital content – including 30-, 15-second and behind-the-scenes videos – as well as a dedicated Tumblr page. To see more, visit methodhome.tumblr.com.
People Against Dirty, who did the spots, is a company made up of two brands – method and Ecover.
Credits:
Agency: Kovert Creative, People Against Dirty
Client: Method
Loading...
Show me entity :: 15993
Show me entity :: 15778
Show me entity :: 15841
Show me entity :: 15849
Show me entity :: 15846
Show me entity :: 15850
Show me entity :: 15898
Superimpose Studio : Adidas Originals 'Bodega Babies with Pusha T'
Agency: Superimpose Studio
Client: Adidas Originals
Date: October 2017
East London-based creative agency, Superimpose Studio, has announced the release of Bodega Babies, the fourth and final installment from a collaborative series between Adidas Originals and US hip hop artist Pusha T. The short film is inspired by memories of his local bodega and the rapper’s rise through the New York streets, and marks the worldwide launch of the EQT King Push Bodega Baby trainer.
This explorative video release centres on the EQT collaboration and presents a premium take on the new EQT trainer inspired by Pusha T’s experience of life on the streets and pays tribute to the neighbourhood corner store ‘bodega’ - a proving ground for growth and evolution; a place where people buy their groceries, hang outside at night, gain respect for peers, and earn respect themselves.
At the core of the Pusha T and EQT collaboration is the model’s hard beige colorway, inspired by the iconic brown paper bags used to pack groceries and conceal liquor bottles bought at bodegas. The Adidas Originals EQT Support Ultra PK King Push 'Bodega Baby' releases worldwide early November 2017.
Credits:
Credits:
Client: Adidas Originals
Vice president of global communications: Alegra O'Hare
Creative agency: Superimpose Studio
Creative director: Ollie Olanipekun
Executive producer: Karina Aloupi
Production company: Caviar
Director: Thomas Ralph
Producer: Ore Okonedo
Director of photography: Nick Bupp
Editor: Paul O’Reilly @ Stitch editing
Co-editor: Charlie Rotberg @ Stitch Editing
Sound design and mix: Martin Leitner @ Wave Studios
Flame artists: George Rockliffe, Paul Wratten @ The Mill
Colourist: Oisin O’Driscoll @ The Mill
Post producer : Holly Treacy @ The Mill
Colour producer : Dan Kreeger @ The Mill
Client: Adidas Originals
Vice president of global communications: Alegra O'Hare
Creative agency: Superimpose Studio
Creative director: Ollie Olanipekun
Executive producer: Karina Aloupi
Production company: Caviar
Director: Thomas Ralph
Producer: Ore Okonedo
Director of photography: Nick Bupp
Editor: Paul O’Reilly @ Stitch editing
Co-editor: Charlie Rotberg @ Stitch Editing
Sound design and mix: Martin Leitner @ Wave Studios
Flame artists: George Rockliffe, Paul Wratten @ The Mill
Colourist: Oisin O’Driscoll @ The Mill
Post producer : Holly Treacy @ The Mill
Colour producer : Dan Kreeger @ The Mill
Loading...
Brunner: Musselman’s Apple Sauce 'Grandma goes social on Recipe Theft'
Agency: Brunner
Client: Musselman’s Apple Sauce
Date: October 2017
Apple sauce maker Musselman’s largest-ever digital campaign, and its first brand advertising in the last five years, is a series of 'homemade' social videos, apparently by the elderly 'Helen from Westerville, Ohio'.
In five accusatory, 60-second and 30-second 'social videos', ostensibly filmed and directed by her grandson Bobby, Helen finds not a whit of difference between her own homemade apple sauce and Musselman’s, thus “proving” that Musselman’s stole her recipe. The videos look homemade. From an ad creative point of view, the unprofessional-looking format lets Musselman’s make its claims in a way that is both contemporary and speaks to the old time homemade benefit. It also lets their claims come from someone other than Musselman's, someone, even, who is anti-Musselman's.
Credits:
Executive creative director: Rob Schapiro
Assistant creative directors: Kevin Corfield, Derek Julin, Maria Bowers
Strategy director: Rose Lied
Group account director: Kristen Cook
Senior account manager: Allison Ferraro
Assistant creative directors: Kevin Corfield, Derek Julin, Maria Bowers
Strategy director: Rose Lied
Group account director: Kristen Cook
Senior account manager: Allison Ferraro
Agency production: Fixer Partners, New York
Agency producers: Brad Powell, John Noble
Agency producers: Brad Powell, John Noble
Production/editorial company: Madison & Vine, Los Angeles
Directors: Docter Twins, Matt and Jason
Director of photography: Christophe Lanzberg
Executive producers: James Shani, Richard Robinson
Line producer: Clint Caluory
Production. Sup.: Craig Sherwood
Editor: Jarod Shannon
Directors: Docter Twins, Matt and Jason
Director of photography: Christophe Lanzberg
Executive producers: James Shani, Richard Robinson
Line producer: Clint Caluory
Production. Sup.: Craig Sherwood
Editor: Jarod Shannon
Loading...
Crowdiate: Campbell Company of Canada 'Campaign to make Chunky 'Souper''
Agency: Crowdiate
Client: Campbell Company of Canada
Date: October 2017
In their most recent campaign, Chunky soup encourages Canadians to release their inner ‘souper’ hero and reveal the best version of themselves. Based on the insight that no one needs supernatural powers to put good into the world, the campaign celebrates how eating good stuff – like soup filled with big pieces of meat and veggies – can unleash your ability to do amazing things, while also introducing consumers to the newly-revitalized Chunky brand.
Just as interesting is the road the Campbell Company of Canada took to get to this new brand platform. The consumer-packaged-goods company disrupted their regular approach and partnered with Toronto-based Crowdiate to tap into a global creative community, sourcing concepts from talented creatives around the world. The winning idea originated from a senior creative team in New York, who then collaborated with Crowdiate’s Creative Director Ian Mirlin, and the Campbell team, to bring it to life.
Credits:
Simon Truyens - brand campaign advisor - Campbell Company of Canada
Lesley Parrott - senior production consultant - Campbell Company of Canada
Lesley Parrott - senior production consultant - Campbell Company of Canada
Ana Dominguez - president - Campbell Company of Canada
Moya Brown - vice president of marketing - Campbell Company of Canada
Mieka Burns - senior brand manager - Campbell Company of Canada
Melissa Mendoza - marketing director - Campbell Company of Canada
Karen Lee - director of integrated communication - Campbell Company of Canada
Marc Spurgeon - brand manager - Campbell Company of Canada
Alexandra Burns - assistant brand manager - Campbell Company of Canada
Tessa Waisglass - producer - Crowdiate
Aaron Nemoy - president - Crowdiate
Ian Mirlin - creative director - Crowdiate
Tony DiPietro - copywriter - Crowdiate
Chaz King - art director - Crowdiate
Maya Adler - account director - Crowdiate
Clive Desmond - audio director - TA2
Dana Gadsden - producer - TA2
Rita Ushakova - edit assistant - School Editing
Jon Devries - editor - School Editing
Erica Bourgalt-Assaf - producer - Fort York
Wade Odlum - colourist - Alter Ego
Krista Teague - line producer - Radke Films
Scott Mackenzie / Miriana DeQuinzo - executive producers - Radke Films
Nick Taylor - director of photography - Radke Films
Chris Hooper - director - Radke Films
Moya Brown - vice president of marketing - Campbell Company of Canada
Mieka Burns - senior brand manager - Campbell Company of Canada
Melissa Mendoza - marketing director - Campbell Company of Canada
Karen Lee - director of integrated communication - Campbell Company of Canada
Marc Spurgeon - brand manager - Campbell Company of Canada
Alexandra Burns - assistant brand manager - Campbell Company of Canada
Tessa Waisglass - producer - Crowdiate
Aaron Nemoy - president - Crowdiate
Ian Mirlin - creative director - Crowdiate
Tony DiPietro - copywriter - Crowdiate
Chaz King - art director - Crowdiate
Maya Adler - account director - Crowdiate
Clive Desmond - audio director - TA2
Dana Gadsden - producer - TA2
Rita Ushakova - edit assistant - School Editing
Jon Devries - editor - School Editing
Erica Bourgalt-Assaf - producer - Fort York
Wade Odlum - colourist - Alter Ego
Krista Teague - line producer - Radke Films
Scott Mackenzie / Miriana DeQuinzo - executive producers - Radke Films
Nick Taylor - director of photography - Radke Films
Chris Hooper - director - Radke Films
Loading...
