Welcome to The Drum Creative Works, in partnership with Workfront.
As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 6 November.
For project information, credits and more click on the project to expand to full screen for credits submit online via our online form.
For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
antoni Berlin: Mercedes-Benz 'Tongue Twisters: 'Deer' by Mcbess '
Agency: antoni Berlin
Client: Mercedes-Benz
Date: October 2017
Traffic accidents happen in fast and difficult situations. Luckily, the Mercedes-Benz safety systems read the road when it gets hard and prevent dangers. The film by Mcbess promotes the Night View Assist Plus which can recognise dangers at night.
Credits:
Agency: antoni Berlin GmbH
Creative director: Marcell Francke
Copywriter: Erick Barrios Hernández
Art directors: Wolfgang Warzilek, Daniel Righi
Illustrator & director: mcbess
Animator: Yannis Boultadakis
Art buyer: Valerie Opitz
Sound production: nhb studios Berlin GmbH
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Bazmark Inq: H&M 'The Secret Life of Flowers'
Agency: Bazmark Inq
Client: H&M
Date: October 2017
Director Baz Luhrmann has made a new four-minute film for H&M’s new Erdem collection.
The cinematic short for Erdem x H&M, called ‘The Secret Life of Flowers’, is set in a grand country mansion with a full cast of actors and models. The film will also debut an exclusive new track by Years & Years, ‘Hypnotised.’
The film is set in a country mansion where it is “always spring.” The house is like its own private world that is always filled with flowers, influenced by Erdem’s floral prints. When young friends come to stay, a love triangle begins. The film stars upcoming actors Tom Rhys Harries, Hero Fiennes Tiffin and Ruby Dagnall.
British VFX house Absolute Post worked with Bazmark Films on the campaign to help create the fictional paradise of Reddham Gardens: an indoor oasis of spring blossom in an autumnal setting.
Credits:
Client: H&M Erdem X Designer Collection
Creative Agency/Production Company - Bazmark Inq LLC
Director/Key Creative - Baz Luhrmann
Producers - Baz Luhrmann, Catherine Martin, Catherine Knapman
Designer - Catherine Martin
VFX Art Director - Chris Tangney
Editor - Jonathan Redmond
Director of Photography - Peter Suschitzky
UK Co-production Company - Biscuit Filmworks
Managing Director - Rupert Reynolds-MacLean
UK Key Crew:
Director of Photography - Peter Suschitzky
Producer -Kwok Yau
Line Producer - Davina Abrahams
1st Assistant Director - Sascha Marden
Location Manager - Kim Fenton
Art Director - David Lee
Stylist - Mattias Karlsson
Hair Designer - Lyndell Mansfield
Make-up Designer - Petros Petrohilos
Steadicam Operator - Matt Poynter
Camera Operator - Pete Batten
Gaffer - Reuben Garrett
Key Grip - Peter Olney
Sound Recordist - Quillon Larrett
Post Production & VFX - Absolute Post
Managing Director – Dan Bennett
Executive Producer - Kirsty Murray
VFX Supervisor/2D Lead - Ben Robards
2D Artists – Carl Godwin-Alvarez, Simon Holden, Fasa Oyibo, Warren Gebhardt, Bernardo Varela, Chris Chitty, Zee Stoitchkov, Elliot Platt, Otis Guinesswalker, Arion Mehmeti
Colourist/Grade - Matt Turner
CG/3D Lead - Huggy Stephens
CG Artists – James Coore, Matt Burn, Aaron Masih, Alessandro Caponetti, Sean Elliott, Dan Baiton.
Sound Editing & Mix - Postworks New York
Supervising Sound Designer - Ruy Garcia
Re-recording Mixer - Martin Czembor
Music Music Arranger - Elliott Wheeler (Turning Studios)
Music Editor - Jamieson Shaw (Turning Studios)
Music Supervision - Earworm Music (Simon Astall & Ben Turner)
Music Soundtrack - Years & Years
Composers - Michael Thomas Goldsworthy, Oliver Alexander Thornton, Resul Emre Turkmen, Mark Stuart Ralph
Producer - Mark Ralph
Title of music Hypnotised
Music Published by: Universal Music Publishing AB, Sony/ATV
Music Publishing - Scandinavia KB
Music Master recording - Universal Music Operations Limited
Actors: Ruby Dagnall, Dame Harriet Walter, Hero Fiennes Tiffin, Tom Rhys Harris, Peter Burrows
Models: Saskia de Brauw, Imaan Hammam, Grace Hartzel, Fernando Cabral, Luca Lemaire, Neels Visser, Tony Ward
Shooting location - The Grange, Grange Park, Northington, Hampshire SO24 9TG, UK
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TBWA\Paris: McDonald's 'Packaging'
Agency: TBWA\Paris
Client: McDonald's
Date: April 2017
After the pictogram campaign presenting the iconic products in 2014 and the recent late opening's campaign, it is now the turn of the McDonald's packaging to take centre stage.
This time, these prints are characterised by the minimalist design of the McDonald's packagings.
Credits:
Benjamin Marchal - Executive Creative Director - TBWA\Paris
Faustin Claverie - Executive Creative Director - TBWA\Paris
Margaux Chalard - Art Director - TBWA\Paris
Florent Tanet - Photographer
Faustin Claverie - Executive Creative Director - TBWA\Paris
Margaux Chalard - Art Director - TBWA\Paris
Florent Tanet - Photographer
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AMV BBDO: THINK! 'Pink Kittens'
Agency: AMV BBDO
Client: THINK!
Date: October 2017
Following an increase in the penalties for using your phone whilst driving in March, Think! have launched their latest campaign. The hero film ‘Pink Kittens’ features 100 pink kittens, and aims to educate young drivers on how much you miss when you glance at your mobile. Launching today, it will run online, in cinemas and on social media.
More than a third of young drivers aged between 17 and 24 admitted to using their phone and when driving (RAC, 2016). The campaign’s ambition is to highlight just how much you can miss when you use a mobile phone while driving, and establishes that if a driver looks down for 2.3 seconds at 30m/h (48kkm/h) they miss 100ft (30m) of road.
‘Pink Kittens’ challenges viewers to see if they can spot the pink kitten, when taken through the 100 foot scene in real time. It’s only when the film is played back in super slow motion that the audience begins to discover how many pink kittens they’ve missed.
Credits:
Laura Kane – Senior Marketing Manager,
Susie Seldon – Marketing Manager
Creative Agency: AMV BBDO
Creative Director: Nicholas Hulley, Nadja Lossgott
Copywriter: Neil Clarke
Art Director: Jay Phillips
Agency Planner: Tom White, Alaina Crystal, Emma Stafford
Agency Account Man: Katie Stanley, Tamara Klemich, Amy Tippen, Jess Smith, Luke Hickey
Agency Producer: Verity Elvin
Media Agency: Carat
Media Planner: Kate McNiven, Steve Shaw
Production Company: Iconoclast London
Director: We Are From LA
Executive Producer Anna Smith
Producer: Emily Rudge
Director of Photography: Rina Yang
Editor: Paul O’Reilly
Edit House Stitch
Edit Producer Alice Clarke
Grade: James Bamford
Post-Production: The Mill
Post-Production Producer: Simon Bath
Sound Designer Sam Ashwell
Sound House 750MPH
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Karmarama: Just Eat 'Magic Is Real'
Agency: Karmarama
Client: Just Eat
Date: October 2017
Just Eat is rolling out a new creative platform around the ‘magical world’ of its food delivery service, kicking off with a 60-second original musical featuring a cast of singing and dancing restaurant owners and a flying scooter.
Following in the footsteps of recent work from Tui and Hotels.com, the spot pays homage to the sunny Hollywood aesthetic of La La Land. It begins with a mum ordering her family’s food from the Just Eat app, before the scene cuts to a Chinese takeaway where anthropomorphic chopsticks high kick.
A delivery driver picks up the order and hits the street, where a cast of workers from pizzerias, chippies and kebab shops musically peddle their wares to a rigged camera. The driver then jumps on his moped and circles into the sky ala Sandy and Danny in the final scene of Grease.
The original musical number, entitled ‘Magic Is Real’, was written by Luis Almau at Soundtree and the brand’s creative agency Karmarama, which worked with directing duo Si & Ad to produce the flagship ad. It will premiere in the first of The X Factor’s live shows this Saturday (28 October), as part of Just Eat’s sponsorship of the talent contest.
The TVC will be supported by the brand’s ‘largest ever channel mix’ comprising radio, digital, social, out of home, PR and restaurant partner marketing.
Credits:
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TBWA\London: Lidl 'Lidl Surprises '
Agency: TBWA\London
Client: Lidl
Date: October 2017
Lidl and TBWA\London have launched the latest commercial in the ‘Lidl Surprises’ campaign. The most recent ad takes us to the south west of France to explore the stunningly crafted origins of the grapes in Lidl’s St Emilion Grand Cru wine.
The spot is the eighth in the series of the ‘Lidl Surprises’ campaign where the value supermarket is debunking consumer apprehension by challenging social media sceptics. The campaign has seen it invite a variety of people to experience the provenance of its produce first hand.
Credits:
Claire Farrant- advertising and marketing director- Lidl
Steph O’Keeffe- officer – campaign management- Lidl
Tony Hunt- creative team manager- Lidl
Steph O’Keeffe- officer – campaign management- Lidl
Tony Hunt- creative team manager- Lidl
Dave Owen- business director- TBWA/London
Izzy Thomas- senior account manager- TBWA/London
Poppy Manning- head of broadcast- TBWA/London
Eve McDonald- assistant producer- TBWA/London
Izzy Thomas- senior account manager- TBWA/London
Poppy Manning- head of broadcast- TBWA/London
Eve McDonald- assistant producer- TBWA/London
Rogue Films- production company
Tom Barbor-Might- director- Rogue Films
Maddy Easton- producer- Rogue Films
Hannah Cooney- production manager- Rogue Films
Jake Productions- local production company
Xavier Wakefield- producer- Jake Productions
Valerie Brisse- production coordinator- Jake Productions
Tom Barbor-Might- director- Rogue Films
Maddy Easton- producer- Rogue Films
Hannah Cooney- production manager- Rogue Films
Jake Productions- local production company
Xavier Wakefield- producer- Jake Productions
Valerie Brisse- production coordinator- Jake Productions
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iris: Superdry 'This Is The Jacket feat Paigey Cakey'
Agency: iris
Client: Superdry
Date: October 2017
Superdry is unveiling its newest range of A/W men's and women's jackets featuring more than 450 styles with an attitude-packed integrated campaign. The campaign launches on 26 October and leads with a hero film by creative agency, Iris, aptly titled This Is The Jacket, featuring up and coming grime artist, Paigey Cakey.
The film is directed by James Burns and follows a group of young people through a host of situations. The bespoke soundtrack by Paigey Cakey provides another unique take on the film - the custom-made composition of ‘Electric’ will be released in conjunction with the film.
The insight behind the campaign is that for this audience, a winter jacket is different to other items in their wardrobe because they pretty much live in them. They wear them morning noon and night, wherever they are and whatever they’re doing, so much so that for the winter months they become part of their identity. The film shows multiple jackets being worn in different scenarios while the voice explains why "This is the Jacket".
Other elements of the campaign, which focuses primarily toward the UK and German markets, include partnerships across lifestyle, sport, music and fashion content creators, as well as a series of videos to bring the jacket that gets you through to life and partnerships with key media. This broad range of content ensures that campaigns resonate across all routes to market and can be used effectively by franchise partners.
The insight behind the campaign is that for this audience, a winter jacket is different to other items in their wardrobe because they pretty much live in them. They wear them morning noon and night, wherever they are and whatever they’re doing, so much so that for the winter months they become part of their identity. The film shows multiple jackets being worn in different scenarios while the voice explains why "This is the Jacket".
Other elements of the campaign, which focuses primarily toward the UK and German markets, include partnerships across lifestyle, sport, music and fashion content creators, as well as a series of videos to bring the jacket that gets you through to life and partnerships with key media. This broad range of content ensures that campaigns resonate across all routes to market and can be used effectively by franchise partners.
Credits:
Iris – Agency
Executive Creative Director: David Prideaux
Senior Copywriter: Ric Blank
Associate Creative Director: Annie Fox
Agency Producer: Charlotte Whittall
Managing Partner: Amy Bryson
Business Director: Alex Barber
Integrated Producer: Holly Duhur
Archers Mark – Production Company
Director – James Burns
Production Company Producers – Ben Whitfield & Paul Upton
Jungle – Recording Studio
Jim Griffin – Sound Designer
The Mill – Post House
Colin Oaten – Post Producer
Oisin O’Driscoll - Colourist
Adam Maynard – Flame Op
Music
Paigey Cakey – Hip-Hop Artist
Paigey Cakey, Curtis James, Mark Waxkirsh, Adrian Francis - Music Composers
Fanatix – Music Producers
Theodore Music - Music Supervision
Sentric Music - Label & Publisher
Executive Creative Director: David Prideaux
Senior Copywriter: Ric Blank
Associate Creative Director: Annie Fox
Agency Producer: Charlotte Whittall
Managing Partner: Amy Bryson
Business Director: Alex Barber
Integrated Producer: Holly Duhur
Archers Mark – Production Company
Director – James Burns
Production Company Producers – Ben Whitfield & Paul Upton
Jungle – Recording Studio
Jim Griffin – Sound Designer
The Mill – Post House
Colin Oaten – Post Producer
Oisin O’Driscoll - Colourist
Adam Maynard – Flame Op
Music
Paigey Cakey – Hip-Hop Artist
Paigey Cakey, Curtis James, Mark Waxkirsh, Adrian Francis - Music Composers
Fanatix – Music Producers
Theodore Music - Music Supervision
Sentric Music - Label & Publisher
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Things Unlimited: Cow & Gate 'Hangry Toddler'
Agency: Things Unlimited
Client: Cow & Gate
Date: October 2017
A toddler on the brink of a hunger tantrum takes centre stage in Things Unlimited’s new work for Super Yummies, the Cow & Gate toddler snacking brand.
In the ad, which utilises the six-second non-skippable element of YouTube pre-roll, a toddler enjoying a day out in the park with his mum approaches meltdown with the sudden onset of hunger.
Bright, bold numbers then appear counting down from five to one but, before tantrum occurs, animated Super Yummies swoop down from nearby branches using catapults and zip lines to help distract the ‘hangry’ toddler.
Super Yummies Dairy Pots are delivered to the anxious mum and the action ends as the brand’s characters exit riding the family dog, disaster averted.
The ad will air on YouTube and the Netmums website.
Credits:
Account manager - Sophie Chaytor-Grubb
Art director - Carl Winterbourne
Copywriter - Jake Fasano
Animator - Lloyd Francis
Photographer - Gavin Day
Videographer - Joshua Bond
Producer - Tracy Woodford
Account director - Laura Hernando
Senior planner - Jen Cownie
Art director - Carl Winterbourne
Copywriter - Jake Fasano
Animator - Lloyd Francis
Photographer - Gavin Day
Videographer - Joshua Bond
Producer - Tracy Woodford
Account director - Laura Hernando
Senior planner - Jen Cownie
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TBWA\Manchester: Remington 'Air Plates'
Agency: TBWA\Manchester
Client: Remington
Date: October 2017
TBWA\Manchester has created a new TV campaign for global hair care brand Remington to support the launch of Air Plates, its latest innovation in hair straightening.
Credits:
Lisa Nichols - executive creative director - TBWA\Manchester
Gary Fawcett - executive creative director - TBWA\Manchester
Jason Chadwick - art director - TBWA\Manchester
Sam Rutter - copywriter - TBWA\Manchester
Rebecca Brett - planner - TBWA\Manchester
Heather Nickerson - account director - TBWA\Manchester
Lindsay Marie Brown - account manager - TBWA\Manchester
Lou Vasey - TV producer - TBWA\Manchester
Gary Fawcett - executive creative director - TBWA\Manchester
Jason Chadwick - art director - TBWA\Manchester
Sam Rutter - copywriter - TBWA\Manchester
Rebecca Brett - planner - TBWA\Manchester
Heather Nickerson - account director - TBWA\Manchester
Lindsay Marie Brown - account manager - TBWA\Manchester
Lou Vasey - TV producer - TBWA\Manchester
Director: Joe Connor
Producer: Nick Crossley
Director of photography: Ben Todd
Production company: Chief Productions
Post-production: Chief Productions
Producer: Nick Crossley
Director of photography: Ben Todd
Production company: Chief Productions
Post-production: Chief Productions
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Wire Media: Tennent's Lager 'The Night Bus'
Agency: Wire Media
Client: Tennent's Lager
Date: October 2017
Tennent’s Lager is serving Halloween revellers this year with its own terrifying take on another Scottish institution – the Night Bus. Following from last year’s Spooky Taxi, a hearse that transported revellers on their nights out, Tennent’s Night Bus will be on hand to ferry petrified punters around streets that have been spookified for one fright night only: Blood Bath Street, Yuckiehall Street, Arghoul Street, Water-Boo Street and Saint Vampire Street. The spooky service will run from 8-10pm on Saturday 28 October as part of the lager brand’s ongoing campaign to serve Scotland.
Those who manage to catch the bus will be treated to bewitching stand-up comedy from Glasgow’s own Raymond Mearns (Limmy’s Show, BBC Radio Scotland) as well as a whole host of eerie extras including apparitions scarily similar to characters everyone will have met on the way home from a night out.
The latest hilarious video from Tennent’s previews service before it goes live on Saturday. Halloween revellers with a sharp eye might recognise some of the characters from the video popping up in partner bars on Saturday night. Should they identify the motley crew and buy them a pint of Tennent’s Lager, pubgoers will be rewarded with a treat ranging from wireless headphones, an iPad or high-street vouchers – no trick required!
Credits:
Wire
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