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Green & Black's reimagines Red Riding Hood in first TV campaign

Chocolate brand Green & Black's has released its first ever TV campaign, aiming to promotes its Velvet edition range in Mcgarrybowen's debut for the brand.

Directed by Dorian & Daniel, the young duo behind Johnnie Walker's 'Dear Brother', the ad sees a modern day Red Riding Hood chased by a pack of wolves through a forest. When she appears cornered, she smiles, covers her eyes and starts counting '1,2,3...', revealing that the chase was just a game all along.

The spot is accompanied by The Delfonic's track 'Ready or Not'. 

Maximilian Adams, senior brand manager at Green & Black’s, explained the reimagined fairytale aims to "showcase that our new G&B Velvet edition is a smooth, more accessible dark chocolate" with through the concept 'Dark but different'.

Paul Jordan, executive creative director of Mcgarrybowen London, added: "G&B’s Velvet Edition is less intense than regular dark chocolate, and we wanted to bring this out in the work. The re-telling of Red Riding Hood in a cool and contemporary way seems the perfect platform to communicate that not everything is as dark as it seems." 

The campaign was released today (18 October) and will be supplemented with an influencer engagment programme and a fairytale themed PR event.

McGarry Bowen London: Green & Black's 'Dark, but different'

Agency: McGarry Bowen London
Client: Green & Black's
Date: October 2017

Chocolate brand Green & Black's has released its first ever TV campaign, aiming to promotes its Velvet edition range in Mcgarrybowen's debut for the brand.

Directed by Dorian & Daniel, the young duo behind Johnnie Walker's 'Dear Brother', the ad sees a modern day Red Riding Hood chased by a pack of wolves through a forest. When she appears cornered, she smiles, covers her eyes and starts counting '1,2,3...', revealing that the chase was just a game all along.

The spot is accompanied by The Delfonic's track 'Ready or Not'. 

Maximilian Adams, senior brand manager at Green & Black’s, explained the reimagined fairytale aims to "showcase that our new G&B Velvet edition is a smooth, more accessible dark chocolate" with through the concept 'Dark but different'.

Credits:
 

ECD: Paul Jordan & Angus Macadam
Creative Directors: Simon Connor & Stephen Cross Agency Producer: Elaine Coyle
Business Director: Brendan Taylor
Account Director: Henry Carless
Director: Dorian & Daniel
DOP: Andre Chemetoff
Prod. Co: Academy Films
Producer: George Saunders & Lizie Gower
Project Manager: Bugs Hartley
Post Production: Electric Theatre Collective Grade: Seamus O’Kane @ The Mill
Flame Artist: Giles Cheetham
Post Producer: Josh Robinson
Edit: Art Jones @ Work Editing
Sound: Wave Sound Studios
Sound Engineer: Jack Sedgwick
Music: Ready or Not by Hazel Tratt
Composer: Hazel Tratt 

Tags: UK, green & black's
 
 
 
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This post first appeared on How To Organize Small Kitchen, please read the originial post: here

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