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Shreddies replaces nana mascots with ‘Shreddie or Not’ strapline

Shreddies Replaces Nana Mascots With ‘Shreddie Or Not’ Strapline

McCann London is taking a new direction with Cereal Brand Shreddies, moving away from knitting nanas after seven years to embrace a a new 'Shreddie or Not' mentality.

The ad, directed by Owen Trevor at Stink, shows a dad's two different days, one started with a bowl of Shreddies and the other, without. Naturally, one goes swimmingly and the other not so much.

Laurence Thomson, co-president and chief creative officer at McCann London, said: “We’ve all had them… the good days and the bad. When you wake up and it feels like the world’s your oyster, and then there are those days when you get up on the wrong side of the bed.

The campaign launches 4 September, supported by OOH, tactical social and digital assets. 

Vote for the work in The Drum's Creative Works below.

McCann London: 'Shreddie or Not'

Agency: McCann London
Date: September 2017
Integrated creative Agency Mccann London is promoting cereal brand Shreddies with a brand new creative platform.
In the spot, directed by Owen Trevor at Stink, and titled ‘Shreddie or Not?’, we follow a dad throughout his normal daily life. However, this story is inventively told in stereo: to show the alternative realities after the sliding doors moment of him eating Shreddies for breakfast or not.
Client: Nestlé Breakfast Cereals UK
Co Presidents and CCOs: Laurence Thomson & Rob Doubal
Creative Directors: Matt Crabtree, Simon Hepton & Mike Oughton
Creatives: Matt Searle & Olly Wood
Planning Partner: Theo Izzard - Brown
Planners: James Appleby
Client Services Director: Julie McNiff
Managing Partner: Kate Modeland
Account Director: Tommy Smith
Senior Account Manager: Melanie Vickers
Account Executive: Rosa Lowis
Project Manager: Paul Gillespie
Head of Integrated Production: Sergio Lopez
Executive Producer: Clare Sullivan
Senior Producer: Claire Hopkins
Production Company: Stink
Director: Owen Trevor
Producer: Jay Lovelock
Editor: Saam Hodivala @ Work Post
Music: Brendan Woithe
Producer: Brendan Woithe
Sound Engineer: Adam Smyth
Sound Studio: Craft
Post production: Craft
Media agency: Zenith
Tags: UK

This post first appeared on How To Organize Small Kitchen, please read the originial post: here

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Shreddies replaces nana mascots with ‘Shreddie or Not’ strapline


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