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Onken website capable of bespoke content creation developed for new campaign

As part of a new campaign, yogurt brand Onken has rolled out a bespoke website that instantly creates shareable content to engage its customers.

The digital campaign, conceptualised by Karmarama, allows everyone to personalise their yogurts and win prizes.

Brian Williams, Executive Creative Director at Karmarama, explained: “Flying knives, a catchy theme tune and a team of gloved hands, all working in symphony to create your personalised yogurt. Give it a go. Even if you don’t win it will answer all your yogurt questions and probably raise a bunch of new ones.”

Julie Plant, managing director at Emmi UK, said: “We hope this campaign will make Onken even more loved by our UK shoppers. It is playful and really brings out the characteristics that make Onken famous – creamy, bold flavoured, delicious yogurt. 

As well as giving away 1,500 unique pots of yogurt, Onken will be one of the first yogurt brands to take the ‘bespoke experience’ to a new level using personalised on demand and digital platforms. We hope Onken consumers love the campaign and we look forward to seeing their bold and fruity flavour combinations throughout September!”

Until the end of September, the campaign will run across print, social media, instore media, on-pack advertising, through celebrity influencers online and  in a series of video on demand (VOD) content teasers.

Karmarama: 'Onken YouGurt'

Agency: Karmarama
Date: September 2017
Karmarama have produced a digital experience and competition for Emmi UK’s yogurt brand Onken, with an additional promotional campaign across VOD, social and OOH.
The Onken Yougurt competition plays to Onken’s flavour credentials by allowing entrants to create their own yogurt. They pick a trio of flavours from a set selection of 12 (pumpkin, strawberry, cherry, pineapple, coconut, rhubarb, peach, chilli, mint, carrot, agave syrup and mango) allowing for a possible 220 combinations. With the support of renowned experimental food agency The Robin Collective, every day in September, Onken will deliver 50 winners their creation to their door, with their name and chosen flavour combination on the packaging.
Project Name: Emmi - Onken YouGurt
Client Name: Gayle Harrison
Client Job title: Head of Marketing
Client Name: Emilia Giblin Client
Job title: Campaign Manager Creative
Agency: Karmarama
Chief Creative Officer: Nik Studzinski
Executive Creative Director: Brian Williams
Executive Creative Director: Adam Kean
Executive Creative Director: Dickie Connell
Creative team: Meigan Brown & Tobias Owen Planner (Creative Agency): Daniel Prestes Agency Producer: Alexandra Politis
Account Director: Kate Fitzgerald
Account Manager: Sophie Coyne Production
Company credits:
Production Company: Kream
​Director: Robert Sanderson
Producer: Sam Kirby
Director of Photography: Adrian Peckitt
Production Designer: Paul Baker / 3D Studios
Offline Editor: Jai Nathan-Lane
VFX Post House: Kream
Colourist: Jack Kibbey Newman
Sound Design: Guilt Free Post
Music Company: Can’t See Me Music
Tags: UK
Onken YouGurt

This post first appeared on How To Organize Small Kitchen, please read the originial post: here

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Onken website capable of bespoke content creation developed for new campaign


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