Snickers is again aiming for chuckles in its latest ads that highlight how hunger can ruin your Fantasy football draft.
The spots, created by BBDO New York, feature new NFL-themed Snickers hunger bars. The bars will be available throughout the football season and replace the iconic Snickers on packaging with what can happen on the football field when you’re hungry.
The words include: Bench Warmer, Benched, Blocked, Defeated, Defensive, Deflected, Denied, Downed, False Start, Flagged, Fumbled, Fumbly, Guarded, Incomplete, Intercepted, Off-Sides, Out of Bounds, Pancaked, Penalized, Punted, Rushed, Sacked, Sidelined, Snappy, Tackled, and Winded.
In one spot, a guy shows up at his fantasy football draft in a centaur suit. When the bewildered host looks at his weirdly attired guest, the centaur says that he has mixed up his fantasy nights, due to hunger that could have been sated by a Snickers.
A second one has a guy spilling his guts about what his ultimate fantasy would be – to walk away from his family and job and start fresh – while his fantasy draft cohorts look on in jaw-dropped horror.
The spots will make their TV debut Thursday, Sept. 7 during the first NFL game of the season between Kansas City and New England.
BBDO New York: Snickers 'NFL Hunger Bar'
Berta De Pablos; VP, Marketing
Allison Miazga-Bedrick; Brand Director – Filled Bars Portfolio
Michael Italia; Senior Brand Manager, SNICKERS Brand
Ines Bustelo; Senior Associate Brand Manager, SNICKERS NFL
Here you go:
BBDO NEW YORK: Creative Agency
David Lubars; Chief Creative Officer, BBDO Worldwide
Greg Hahn; Chief Creative Officer, BBDO New York
Gianfranco Arena; Executive Creative Director
Peter Kain; Executive Creative Director
Scott Mahoney; Creative Director
Dan Oliva; Creative Director
David Rolfe; EVP, Director of Integrated Production
Amy Wertheimer; EVP, Group Executive Director
Anthony Curti; Executive Producer
Kirsten Flanik; President, BBDO New York
Susannah Keller; Global Account Director
Lisa Piliguian; SVP, Account Director
Tani Corbacho; VP, Account Director
Blake Maraoui; Account Manager
Danee Fields; Account Executive
Annemarie Norris; SVP, Group Planning Director
Christina Stoddard; Planning Director
Sean Stogner; Senior Communications Planner
CLIENT NAME TITLE
David Shane; Director
Ralph Laucella; Executive Producer
Marc Grill; Executive Producer
Ken Licata; Production EP
Marc Laliberte Else; Directory of Photography
ARCADE EDIT & GFX: Editorial
Dave Anderson; Editor
Fanny Diaz; Producer
HEARD CITY: Sound
Keith Renaud; Sound Mixer
CO3 - Color
Tim Masick; Colorist