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Creative Works featuring Wieden+Kennedy, 18 Feet & Rising, BBDO Berlin, WCRS and more

Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 31 July.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form. 

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Wieden+Kennedy: Honda 'Dream Makers'

Agency: Wieden+Kennedy
Client: Honda
Date: July 2017
Wieden+Kennedy has revealed its latest work for Honda: a celebration of both the intricacies and beauty of filmmaking as part of the auto brand’s sponsorship of movies broadcast on Channel 4 and sister channels More4, Film4 and E4.
Dream Makers, the hero 90-second spot, is an amalgamation of four different short films of four different genres featuring four different Honda models. The dramatic scenes are not the finished product, however, but include the CGI skeletons, storyboard sketches, grading annotations and printed scripts that go into the production of a movie.
The film aims to take viewers on a whistle-stop tour of the silver screen creative process, with the process being presented as an analogy of the ‘passion and relentless pursuit of excellence behind both great films and Honda vehicles’.
Credits:
 
 
 
 
Wieden+Kennedy London:
ECDs: Tony Davidson, Iain Tait, Kim Papworth
Creative Directors: Carlos Alija, Laura Sampedro
Creatives: Carlos Alija, Laura Sampedro, Juan Sevilla, Mico Toledo
Group Account Director: Nick Owen
Account Director: James McHoull
Account Manager: Olivia Amato-Pace
Executive Producer: James Guy
Producer: Michelle Brough
Production Company: Time Based Arts
Directors: James Allen and Mike Skrgatic
DOP: Daniel Landin
Producer: Bonnie Anthony
Editor: Paul Hardcastle
VFX Supervisors: Sheldon Gardner, Stephen Grasso
Lead Flame: Luke Todd, Matt Jackson, Thiago Dantas
Flame: Jamie Crofts, Adam Paterson
Lead Nuke: Matt Shires, Bernie Varela
Nuke: Ralph Briscoe, Aitor Arroyo, Linda Cieniawska
3D/Design: Chris Wood, Dan Davie, Tom Robinson, Stephen Ross, Mike Battcock, Sam Osbourne, Federico Vanone, Nigel Timms, Federico Guzzardo, James Mann, Oscar Gonzalez Diez, Dave Loh, Jeroen Hooghoudt, Tom Hall, Jess Gorick
 
Artists/Concept: Sylvie Minois, James Husbands, Yibi Hu, Nigel Raynor, Ben Oliver
 
Additional Photography: Dan Lowe
Colourist: Simone Gratarolla
Executive Producer: Tom Johnson
 
Sound design:  Sam Ashwell, 750mph
Original music: Sounds & Sons
Composer / Arranger: Jean-Gabriel Becker, Sounds & Sons
Tags: UK, Ad of the Day, honda, Wieden+Kennedy
 
 
 
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Droga5: Under Armour 'Unlike Any'

Agency: Droga5
Client: Under Armour
Date: July 2017
Unlike Any shines a light on the talents of six Under Armour athletes, including American Ballet Theatre principal ballerina Misty Copeland, long distance runner and Harlem Run Crew founder Alison Désir, world champion sprinter Natasha Hastings, and two of the brand’s newest athletes; professional stuntwoman Jessie Graff, and Chinese taekwondo champion and actress Zoe Zhang (Lanxin Zhang). Additionally, world champion alpine skier Lindsey Vonn’s Unlike Any film will premiere this fall.
Created in partnership with creative agency Droga5, the suite of campaign films were directed by Georgia Hudson of Agile Films. To portray these women, she captured 360-degree rotations of their athleticism from every angle, paying homage to the movements that have driven their incredible achievements.
Each story is narrated by poetry crafted specifically for each athlete at the peak of their performance from spoken word artists. 
Unlike Any is Under Armour’s most expansive campaign to date and will feature more than 200 pieces of content that have been created for Under Armour’s digital and social platforms as well as for digital and media partners. The campaign will be released and supported in a wide range of global markets, particularly in the US, Europe and China, further cementing the company’s commitment to supporting athletes of all levels from all over the world. 
Credits:
 
 
 
 
Client: Under Armour
Campaign: Unlike Any
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Felix Richter
Executive Creative Director: Alexander Nowak
Senior Copywriter: Doug Hamilton
Senior Art Director: Kia Heinnen
Art Director: Castro Desroches
Junior Copywriter: Diana Perez
Chief Creation Officer: Sally-Ann Dale
Co-Director of Film Production: Jesse Brihn
Co-Director of Film Production: Bryan Litman
Senior Producer Film: Rebecca Wilmer
Producer Film: Nathan Pardee
Music Supervisors: Ryan Barkan, Mike Ladman
Business Affairs Manager: Mairéad Murray
Director of Interactive Production: Niklas Lindstrom
Director of Art Production: Cliff Lewis
Senior Producer Art: Bianca Escobar
Director of Print Services: Rob Lugo
Global Chief Strategy Officer: Jonny Bauer
Co-Head of Strategy: Harry Roman-Torres
Group Strategy Director: Will Davie
Strategist: Newman Granger
Head of Communications Strategy: Colleen Leddy
Communications Strategy Director: Hillary Heath
Senior Communications Strategist: Kathryn Ruocco
Chief Intelligence Officer: Amy Avery
Data Strategist: Kaveri Gautam
Executive Group Director: Julian Cheevers
Group Account Director: Shane Chastang
Account Director: Lucy Santilli
Account Supervisor: Kate Tyler Monroe
Associate Account Manager: Megan Haggerty
Group Project Manager: Bill Wilson
Senior Project Manager: Carolyn Brafman
Client: Under Armour
Chief Executive Officer: Kevin Plank
Chief Marketing Officer: Andrew Donkin
SVP Global Brand Management: Adrienne Lofton
SVP General Manager Women’s: Pam Catlett
VP Global Brand Management Women’s Youth: Attica Jacques
Global Brand Manager Campaign Integration: Bené Eaton
Global Brand Manager Women’s: Cate Goytisolo
Associate Global Brand Manager Women’s: Molly O’Hara
Vice President Global Brand Creative: Brian Boring
Art Director Global Brand Creative Women’s Youth: Giselle Lewis-Archibald
Project Manager Global Marketing Operations: Jen Aldinger
VP Global Consumer Engagement: Jim Mollica
Senior Director Global Consumer Engagement: Jack Daley
Senior Manager Global Consumer Engagement: Veronica Mao
SVP Global Communications: Diane Pelkey
Director Global Communications: Erin Wendell
Marketing Director Under Armour China: Lydia Zhu
Senior Marketing Manager Under Armour China: Eddy Chen
Production Company: Agile Films
Director: Georgia Hudson
DOP: Zoë White
Executive Producer: Myles Payne
Head of Content: Alex Chamberlain
Line Producer: Martha English
Editorial: WORK Editorial
Editor Lindsey Alison Natasha: Ben Jordan
Editor Misty Jessie Zoe: Cass Vanini
Assistant Editor: Trevor Myers
Assistant Editor: Theo Mercado
Executive Producer: Erica Thompson
Senior Producer: Sari Resnick
Post Production: Blacksmith
Executive Producer: Charlotte Arnold
Executive Producer: Megan Sweet
Producer: Anu Nagaraj
VFX Shoot Supervisor: Daniel Morris
VFX Shoot Supervisor: Melissa Graff
2D Lead: Daniel Morris
2D Lead: Melissa Graff
2D Artist: Iwan Zwarts
2D Artist: Margolit Steiner
2D Artist: Jacob Slutsky
2D Artist: Caio Sorrentino
2D Artist: Tuna Unalan
2D Artist: Trace VFX
3D Tracking: QL Beans
Designer: Min Liu
Color: MPC
Executive Producer Color: Dani Zeitlin
Producer Color: Jenna Gabriel
Colorist: Adrian Seery
Music: Q Department
Executive Producer: Zach Rice
Senior Producer: Guin Frehling
Creative Director: Drazen Bosnjak
Sound: Gramercy Park Studios
Audio Engineer: Chris Afzal
Sound Designer: Chris Afzal
Executive Producer: Vicky Ferraro
Associate Producer: Laura Goehrke
Tags: North America
 
 
 
 
 
 
 
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Beattie McGuinness Bungay (BMB): New Balance Athletic 'My Future Self'

Agency: Beattie McGuinness Bungay (BMB)
Client: New Balance Athletic
Date: July 2017
British distance runner Callum Hawkins features in the latest instalment of New Balance Athletic’s global ‘My Future Self’ campaign, created by BMB.
The campaign comprises of a series of inspirational long and short-form films produced for social and digital channels and designed to capture the values, convictions and experiences that have shaped top athletes. Each story is linked by the idea of presenting athletes and individuals with a unique moment to identify with new opportunities for self-improvement – to redefine personal ambitions, motivations and a sense of purpose.
Chosen to increase consideration of the New Balance Athletic brand in the UK, Hawkins provides a compelling subject for the hero film at the heart of the campaign’s latest instalment. Other athletes featured include the England Cricket Team, Joe Root and Heather Watson as well as brand ambassadors including Shona Vertue, Fran Halsall and Pennie Varvarides.
All of the films are available to view on newblanace.co.uk and the brand’s social channels.
Credits:
 
 
 
 
Jules Chalkley - Chief Creative Officer - BMB
Ben Lunt - Executive Digital Director - BMB
Ollie Agius - Associate Creative Director - BMB
Pete Loulianou - Associate Creative Director - BMB
Ben Lambert - Creative - BMB
Alex Mawby - Creative - BMB
Farah Winning - Business Director - BMB
Tags: World, advertising, digital
 
New Balance | #MyFutureSelf | Callum Hawkins: There are no shortcuts to anywhere worth going...
 
 
 
 
 
 
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Mother: KFC 'The Whole Chicken'

Agency: Mother
Client: KFC
Date: July 2017
KFC has shifted its creative to focus on its locally sourced, 100% poultry credentials, unveiling a new TVC featuring a badass strutting chicken and a supporting campaign.
The Whole Chicken is the first work for KFC from Mother, which ended the fast food chain’s 15-year relationship with BBH when it won the account in March. The agency was briefed to highlight how KFC outlets only use fresh, locally sourced chicken from 500 UK and Irish Red Tractor Assured farms.
The new ad introduces an unflappable real chicken, which sashays around a barn to X Gon’ Give It To Ya by DMX in the style of a 90s rap music video. The film was shot entirely on camera over the course of two weeks in partnership with production company Knucklehead.
The TVC, which airs during The Handmaid’s Tale tonight (16 July), is supported by out of home, PR, social media and in store. Mother has additionally commissioned a an ever-transforming piece of street art in London’s Shoreditch, which will be repainted each day by graffiti artists including Insa, McBess, Shotopop and Barrass to imitate the KFC’s constant preparation of fresh chicken.
The mural will be shared on social media, while passers-by will be able to make the colourful chicken come to life via Insa’s AR-driven Gif-iti app. Traditional outdoor features photography by James Day and the new strapline ‘the chicken, the whole chicken and nothing but the chicken’.
Credits:
 
 
 
 
Agency: Mother
Creative Director: Mother
Art Director: Mother
Copywriter: Mother
Strategy: Mother
Production Company: Knucklehead
Director: Siri Bunford
Producer: Matthew Brown
Production Manager: Guy Fuhrer
DoP: Daniel Landin
Animal Handler: Guillaume Grange
Chicken Choreographer: Natricia Bernard
Production Designer: Kave Quinn  
Editor: Xavier Perkins
Stills Photographer: James Day
Music: X Gon’ Give It To Ya by DMX 
Tags: UK, kfc, mother
 
 
 
 
 
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VML Poland: Samsung 'The Missed Spaceflight'

Agency: VML Poland
Client: Samsung
Date: June 2017
In the latest installment of the #DoWhatYouCant campaign, which promotes the Galaxy S8 and Gear VR goggles, Samsung meets the eternal dream of mankind in space flight. It’s all thanks to the VR app “The Missed Spaceflight” and the story of General Tadeusz Kuziora.
A documentary film broadcast on TV and Samsung social media tells the story of Kuziora.
Credits:
 
 
 
 
Production Company: Papaya Films, Warsaw, Poland
Animation Company: Melt, Warsaw, Poland
VML Poland
Dawid Szczepaniak, Executive Creative Director
Jacek Stefanowicz, Associate Creative Director
Piotr Szkałuba, Associate Creative Director
Wojciech Felis, Account Director
Marta Miszczuk, Senior Account Manager
Maciej Kosiorek, Strategy Planner
Samsung
Joanna Nowacka, Senior Marketing Specialist
Bartłomiej Szymeczko, Social Media Manager
Maciej Szamowski, Jr Social Media Manager
Papaya Films
Bartosz Dombrowski, Director
Maciej Szrek, Producer
Ewa Kurzawa, Producer
Melt
Jakub Matyka, VR Director
Kamila Staszczyszyn, Animation Creative Director
Tags: Poland, Virtual Reality
 
The Missed Spaceflight (english translation)
 
 
 
 
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Daughter: Rolls-Royce Motor Cars 'Dawn Drophead Coupe '

Agency: Daughter
Client: Rolls-Royce Motor Cars
Date: July 2017
Created by independent creative agency Daughter, shot by director and photographer Tyler Gourley and produced by Filfury at The Mill, the Dawn campaign showcases the car as the ultimate expression of absolute freedom, reconnecting both driver and passenger with the beauty of the world above and all around.
Credits:
 
 
 
 
Agency: Daughter
Agency Team: Stu Jackson (Creative Partner)
Gareth Hopkins (Creative Partner)
Rich Newell (Creative Partner)
Lee Jackson (Strategy Partner)
Director/Photographer: Tyler Gourley
Production Company: The Mill
Production Director: Filfury
Music Production: String & Tins
Tags: Europe, design, web design, Branding, website, advertising
 
Dawn Drophead Coupé
 
 
 
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18 Feet & Rising: Dogs Trust 'Little Balloon Doggy'

Agency: 18 Feet & Rising
Client: Dogs Trust
Date: July 2017
Independent creative agency 18 Feet & Rising has launched a new through-the-line ad campaign for the UK’s largest dog welfare and rehoming charity, Dogs Trust.
The TVC, titled Little Balloon Doggy, was born out of the sad truth that dogs are waiting at rehoming centres for longer than ever before. Tapping into Dogs Trust’s wider ambition to change perceptions of rescue dogs in the UK, encouraging the dog loving public to think about rescuing a dog before they buy, the campaign shows that rescue dogs come in all shapes and sizes, but that they have one thing in common – they’re just waiting for that ‘Special Someone’ who knows that ‘a dog is for life’.
The national launch follows the successful Now Here campaign for Dogs Trust, Evesham. Embracing the charity’s upbeat philosophy and unadulterated love of all things dog, Now Here consisted of bold, energetic TV, print and digital, and resulted in the highest website traffic the Rehoming Centre has ever seen, with more than 50% uplift; and an increase of 42% in centre footfall.
Credits:
 
 
 
 
Client:
Nick Daniel – Marketing Director - Dogs Trust
Natalie Mooney – Marketing Officer - Dogs Trust
Alexandra Jackson – Marketing Assistant - Dogs Trust
Creatives:
Anna Carpen - Executive Creative Director - 18 Feet & Rising
Louis Jopling - 18 Feet & Rising
Oli O’Neill - Creative - 18 Feet & Rising
Planner:
Rob Ward - Business Director - 18 Feet & Rising
Andrew Barnard - Senior Account Manager - 18 Feet & Rising
Emma French - Agency Producer - 18 Feet & Rising
Julia Methold - Head of Production
Lewis O’Brien - Assitant Producer - 18 Feet & Rising
Sam Barcham - Designer
Andy Brook - Head of Studio
Media Company:
The 7 Stars
TVC
Production Company: Another Film Company
Director: Steve Reeves
Producer: Tim Marshall
Editor: Scot Crane – The Quarry
Post-production: Electric Theatre Collective
Audio: Munzie - Grand Central
OOH / Digital:
Stephen Agnew - Director
Lundi Shackleton - Producer
Martin Bridge - Editor
Post-production: Zone
Martin Phelps - Photographer
Tags: Europe, advertising, digital
 
Little Balloon Doggy advert
 
 
Local Evesham advert
 
 
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If Agency: Knowsley Safari 'Safari Summer'

Agency: If Agency
Client: Knowsley Safari
Date: July 2017
Manchester's IF agency has produced a TV campaign for Knowsley Safari, highlighting the adventures families can have at the visitor attraction this summer. The 30-second advert, which will be transmitted from the 17 July, follows a bee as it flies across the vast open spaces and observes the array of wildlife which kids and their families can explore and interact with over the school holidays.
Jo Whiteley, creative director at The If Agency, said: “Finding a way to convey the true scale of the adventure at Knowsley is a real challenge. I won’t lie. I felt sick from the moment Knowsley signed off the script.
"Wild animals, kids, weather and a CGIi bee… What could possibly go wrong? In reality, the Bee was a moment of absolute brilliance. Allowing us to take viewers on a real adventure, at pace and capturing the imagination of our core audience”.
Credits:
 
 
 
 
Art Director – Laura Walkerdine - if agency
Creative Director – Jo Whiteley - if agency
Senior Account Manager – Myke Hamilton - if agency
Production – Beautiful Productions
Film Director – Ben Thornley
Tags: Europe, advertising, campaign, TV, TV ad, creative
 
 
 
 
 
 
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101: Britvic 'Lemons Over History'

Agency: 101
Client: Britvic
Date: July 2017
R. White’s makes an advertising return after more than 30 years. The iconic brand has had a thorough overhaul including new packaging design, development of new flavours and renewed distribution.
Rather than looking back, a new print campaign playfully dismisses the brand's history and slaps big, brash headlines over black and white photography from the archives.
Credits:
 
 
 
 
Client
Bruce Dallas | Brand Director, Britvic
Ray Patterson | Marketing Manager, Britvic
101
ECD | Augusto Sola & Mark Elwood
Creative Director | Joe Bruce
Creatives | Serhan Asim & Jack Willoughby
Head of Design | Dave Allen
Designers | Jim Ward, Matt Bryce
Creative Producer | Luke Judlin
Planner | Joe Smith
Business Leader | Victoria Ellis
Account Director | Maurice Pfister
Account Manager | John Stowell
Production
Art Buyer | Tanja Adams
Production | Another Productions
Retouchers | Smoke & Mirrors
Tags: UK, R Whites, lemonade, soft drinks
 
 
 
 
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BBDO Berlin: Smart 'Smart Needle'

Agency: BBDO Berlin
Client: Smart
Date: April 2017
"With its tiny size and turning circle, when you want to weave your way through a busy city, you can’t choose better than a Smart."
BBDO Berlin's brief was to communicate this in a simple and charming way. So it took a simple metaphor to demonstrate this fact – threading a needle. Everybody knows how difficult this is to do – just like driving a big car through a busy city.
The creative highlight how a Smart can thread its way through London, Berlin and Paris by fitting through the gaps other cars can’t.
Credits:
 
 
 
 
BBDO Berlin:
Chief Creative Officer: Wolfgang Schneider, Ton Hollander, Darren Richardson
ECD: Ton Hollander
Creative Managing Director: Kristoffer Heilemann
Creative Director: Fabiano Oliveira
Junior Art Director: Till Overwien
Junior Designer: Albert Pozo
Senior Copywriter: Mike Bayfield
Account Management: Steffen Günther (Account Director), Caspar Pongs (Junior Account Manager)
Agency Producer: Allison Markert
Art Buying: Eva à Wengen
Illustration: Carlo Stanga
Tags: Europe, smart, bbdo
 
 
 
 
 
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GTB UK: Ford 'Together We Go Further'

Agency: GTB UK
Client: Ford
Date: July 2017
Ford and creative agency GTB UK have launched a fresh integrated brand campaign for the all-new Fiesta model, with a return to local work.
Fronted by British actor Keeley Hawes, the 60” film tells the story of Britain’s day-to-day progress over the last 40 years, charting the time since the much loved Ford Fiesta first appeared on Britain’s roads. 
Credits:
 
 
 
 
Executive Creative Directors: Bryn Attewell
Copywriter: Adrian Birkinshaw
Art director: Paul Yull
Agency producer: Lucy Powell
Managing Director: Charlotte Lavender
Planning Director: Justin Holloway
Head of Media: Steve Orme
Business Director: Simon Ronchetti
Production Company: Outsider
Directors: Dom & Nic
Producer: John Madsen
Editor: Ed Cheesman
Assistant editor: Paul Moth / Kit Wells
Sound designer: Dan Weinberg / James Benn
Music: Primal Scream
Post production: MPC
Post production producer: Lisa Vaughan
Tags: UK, ford
 
 
 
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Publicis London: Renault 'The Ultimate Test Drive'

Agency: Publicis London
Client: Renault
Date: July 2017
At 79 years old, Rosemary Smith is proving that age is just a number as she fulfils her lifelong dream of driving an 800bhp car.
Renault and Publicis London saw an opportunity to make rally-driver Rosemary’s dream come true, arranging for her to get behind the wheel of the Renault Sport Formula One Team car, while also comparing notes with current Renault Formula One Team driver, Jolyon Palmer.
The film is part of a 360 campaign 'The Ultimate Test Drive' created to help celebrate 40 years of Renault in Formula One. The full campaign encompasses OOH, print, digital display and social.
Credits:
 
 
 
 
EXECUTIVE CREATIVE DIRECTOR: Dave Monk
CREATIVE DIRECTOR: Dave Sullivan
STRATEGY DIRECTOR: Massimiliano Rossi
SENIOR ACCOUNT DIRECTOR: Meera Sanghvi
SENIOR ACCOUNT MANAGER: Alex Augustyn
HEAD OF PRODUCTION: Colin Hickson
PRODUCTION ASSISTANT: Emma Harvard-Jones
MEDIA BUYING AGENCY: Manning Gottlieb OMD
PRODUCTION COMPANY: Believe Media UK
DIRECTOR: Nicolas Arribehaute & Michel Arribehaute
EDITOR: Matthew Newman, Nick Demeza
PRODUCER: Rob Leonard
POST-PRODUCTION COMPANY: The Mill
AUDIO POST-PRODUCTION COMPANY: Wave Sound Studio
Tags: Europe, advertising
 
The Ultimate Test Drive
 
 
 
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WCRS: Green Flag 'Flying The ‘Green’ Flag For Breakdown Services'

Agency: WCRS
Client: Green Flag
Date: July 2017
Green Flag has launched a new campaign to stop customers sleepwalking into insurance renewals, and let them know – through bold creative that name checks competitors – that Green Flag is on a mission to raise industry standards.
The campaign illustrates the rescue service that Green Flag’s smart network provides to thousands of customers every week. It spotlights how Green Flag challenges the traditional model and provides great value through a modern service that consumers can trust to rescue them when they need it, via a nationwide network of trusted partners.
The campaign, which spans social, 30” TV and out-of-home (OOH), due to launch in August, puts a spotlight on what differentiates Green Flag from its rivals.
Credits:
 
 
 
 
Client: Green Flag
Agency: WCRS
Executive Creative Director: Ross Neil
Creative Directors: Orlando Warner
Creatives (TV & Social): Tom Madden, Morgan Hinds-Shorland
Creatives (OOH): Ben Brazier, Johnny Ruthven
Agency Producer: Stefanie Forbes
Agency Production Assistant: Camilla Hempleman-Adams
Managing Partner: Emma Marsland
Account Director: Lauren Nuttall
Account Manager: Charlie Warner
Planning: Matt Willifer, Laura Sammarco, Stephanie Biddle
Social Strategy: Duncan McLauchlan, Jack Cartwright
Agency Designer: Lee Burns
Media Agency: Mediacom
Production Company: CANADA
Director: CANADA
Executive Producer / Managing Director: Oscar Romagosa
Executive Producer London: Marta Bobić
Executive Producer Nevada: Marta Argullós
DP: Daniel F. Abelló
Production Designer: Anna Colomer
Editor: Speade (Carlos Font Clos)
Sound Design: Grand Central Recording Studios
Post-Production: The Mill
Tags: UK, advertising, WCRS
 
 
Green Flag - Common Sense to the Rescue
 
 
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Cheil Worldwide Ukraine: Samsung 'The Polar Story'

Agency: Cheil Worldwide Ukraine
Client: Samsung
Date: July 2017
Cheil Worldwide Ukraine has created a heartwarming campaign for Samsung's new Space Max fridge.
The ad, which features the strapline 'More space than you can imagine'. shows a boy counting down the days until his father returns home from work on a polar station. At the end of a month-long wait, the father returns to find his son has created his own polar world inside the fridge, featuring paper animals, machines and a paper version of himself. A 'Welcome home!' message has also been woven into the scene.
The ad uses the insight that many people in the Ukraine have to be smart with storage due to kitchen size. The ad shows how the Samsung Space Max fits perfectly into the place of your old refrigerator, but can store many more goods. 
Credits:
 
 
 
 
Creative Director
Vladyslava Denys
Art Director of the project
Alessandro Falcone
Art Director of product scenes
Eugene Ovchar
Copywriter
Olexander Korzh
Account Director
Olexiy Polischuk
President
Irina Solovyova
Photographer
Vladimir Tochanenko
Director/ Production Co
Max Ksjonda /DGTL RLGN
Producer
Vitaliy Sheremetyev
Post Production
Coffee Post
Sound Design
Propeller Studio
DoP
Lena Chekhovsky
Tags: Ukraine, Samsung, cheil worldwide
 
The Polar Story
 
 
 
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Tangerine Pr: Garmin 'The Road Trip'

Agency: Tangerine Pr
Client: Garmin
Date: July 2017
Joe Wilkinson, a bizarre UK comedian, has fronted a campaign for technology company Garmin, promoting its GPS with a strange and impulsive hunt for the UK's largest Scotch Egg.
'The Road Trip' ad sees the comedian initiate a 14-hour drive in pursuit of a minor oddity, the biggest Scotch Egg in the UK. Along the way he picks up a cavalcade of odd and silent companions who may or may not even exist.
A four-minute cut of the movie (above) is hosted on a dedicated microsite, meanwhile a shorter cut will be distributed on social.
Credits:
 
 
 
 
Avalon Entertainment, Tangerine Communications
JAA
Boardwalk Studio
Beautiful Productions
Tags: UK
 
Garmin's Joe Wilkinson
 
 
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Publicis London: Tourism Ireland 'Game of Thrones Tapestry'

Agency: Publicis London
Client: Tourism Ireland
Date: July 2017
Harking back to Northern Ireland’s rich heritage of linen manufacture, the entirety of Game of Thrones from season one to season seven has been re-created in a giant 77-metee long medieval Bayeux-style tapestry that brings to life the trials and tribulations of the show’s characters across its epic and famous scenes.
The tapestry is hand-woven, using linen sourced from the one of the last surviving linen mills in Northern Ireland, integrating textiles used in the show’s own production.
Credits:
 
 
 
 
Dave Monk - Executive Creative Director - Publicis London
Dave Sullivan - Creative Director - Publicis London
Josh Norbury - Copywriter/Art Director, Publicis London
Chris Turner - Planner - Publicis London
Benjamin Mckee, Kathryn Mason, Katie Edwards - Account Handler - Publicis London
Kal Parmar - Producer - Publicis London
Carat London - Media buying agency
Carat London - Media planner
Hugo & Cat – Digital agency
Space66 - Production company
Sam Stocking - Director
Ben Loach - Editor
Chloe Shaw - Producer
Jelly London - Illustration house
Space66 - Post-production company
Tags: World, advertising, digital
 
 
 
 
 
 
 
 
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Hue & Cry: Coupette 'Brand identity'

Agency: Hue & Cry
Client: Coupette
Date: July 2017
This summer, Hue & Cry teamed up with ex-head bartender of the Beaufort Bar at The Savoy, Chris Moore, to create the branding for his first solo venture, Coupette. The agency was tasked with creating an identity for the brand that would reflect its French roots and communicate its presence to the local London audience and key players on the bar scene.
Coupette is a bar with a French accent to everything, specialising in lesser-known French drinks such as Calvados, cidre and poiré and a cocktail menu designed around the six borders of France known as the ‘French hexagon’. The brand needed to reflect all of the key messaging behind the project without creating a brand that would be overtly themed.
Taking this ‘French accent’ as a first cue and the bar’s location as the second, Hue & Cry looked to create a brand with an understated and contemporary feel and an informal and approachable elegance that would reflect the geographical location of the venue, as well as the interior design of the bar.
Credits:
 
 
 
 
Andrew Paterson, Creative Director at Hue and Cry
Tags: UK, design
 
 
 
 
 
 
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Jane Wentworth Associates, Pentagram: The City of London Corporation 'Culture Mile'

Agency: Jane Wentworth Associates, Pentagram
Client: The City of London Corporation
Date: July 2017
The City of London Corporation is redefining one of the world’s most important financial markets as a global leader in arts and culture. ‘Culture Mile’ is a partnership led by the City of London Corporation comprising the Barbican, the Guildhall School of Music & Drama, the London Symphony Orchestra and the Museum of London. It will provide a focus for contemporary culture today in the ancient heart of London, redefining the City as a global leader in both commerce and culture.
JWA was tasked with creating a brand strategy to position and promote the area as a cultural hub and help develop new audiences. A continuous programme of pop-up performances, art installations and inclusive events will animate the spaces in between the partner venues, bringing the City to life for a diverse audience during the day, in the evenings and at the weekends.
The name ‘Culture Mile’ is a playful take on the financial district’s nickname, ‘The Square Mile’ – which refers to the area from Farringdon to Moorgate connecting the Barbican to the new site of the Museum of London in west Smithfield and is approximately one mile long.
Pentagram created the visual identity, which expresses the idea of animating the public spaces in between the cultural partner institutions. The logo design is inspired by the architectonic grids of the City and neatly acts as a ‘viewfinder’ for animated content.
Credits:
 
 
 
 
Jane Wentworth, Founder, Jane Wentworth Associates
Jo Marsh, Director, Jane Wentworth Associates
Marina Willer, Pentagram Design
Tags: UK, Brand, design, Branding
 


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