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US Creative Works: Featuring Preacher, Saatchi & Saatchi, Impero and more

Welcome to The Drum's US Creative Works in partnership with Workfront.

This section is dedicated to showing the best creative work in North and South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.’

For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, July 26.

Preacher: Crate and Barrel 'Welcome Love In'

Agency: Preacher
Client: Crate and Barrel
Date: July 2017
The latest campaign from Preacher for Crate and Barrel is called 'Welcome Love In', promoting Crate and Barrel's gift registry, as wedding/registry season is officially in full gear right now.  
This campaign was created as a nod to its heritage as a brand that has long supported couples as they build their loves together – from engagement through life. It features real couples, all ranging in age, and all who registered at Crate and Barrel at some point (one couple did it 42 years ago). At its center is a two-minute film capturing the couples sharing their stories and offering advice about weddings, registries, and love in general. 
The video lives across all of Crate and Barrel’s social channels, and is also posted on its registry microsite. In addition, 30 and 15-second cut downs are running across major bridal sites, and there is also paid and organic social driving to the microsite and film.
Client: Crate and Barrel 
Agency: Preacher 
Chief Creative Officer: Rob Baird 
Chief Executive Officer: Krystle Loyland 
Chief Strategy Officer: Seth Gaffney Agency 
Producer: Jill Silberstein 
Senior Brand Manager: Stephanie Smith 
Business Affairs: Miiko Martin 
ACD: Kim Nguyen 
Production Company: The Bear Executive 
Producer: Berndt Mader 
Director: Ben Steinbauer 
Line Producer: Janice Woods 
DP: David McMurry 
Casting: O’Connor 
Casting Edit House: Lucky Post 
Executive Producer: Jessica Berry 
Producer: Caroline Stephens 
Editor: Elizabeth Moore 
Mix: Pony Sound 
Colorist: Neil Anderson
Tags: United States

Saatchi & Saatchi: Walmart 'Life's Greatest Hits'

Agency: Saatchi & Saatchi
Client: Walmart
Date: July 2017
Walmart kicked off its back-to-school TV ad campaign this week with new ads featuring some of America’s favorite superheroes. Walmart wanted to promote that it has everything kids want and need to own the school year like a hero.
Directed by Marc Forster (of Tool of North America), the ads are shot feature-film style and include heroes such as Batman, Wonder Woman and Superman, along with background vocals from Whitesnake and Sam & Dave.
The ads are part of Walmart's broader 'Life's Greatest Hits' campaign, begun last year and featuring ads primarily with rock anthems, including Whitesnake's "Here I Go Again", Aerosmith’s “Dream On“ and DJ Khaled's "All I Do Is Win”.
Saatchi & Saatchi New York
Chief Creative Officer: Javier Campopiano
Executive Creative Director:  Mike Pierantozzi
ACD/CW:  Adam Kline
ACD/AD:  Justin Roth
Chief Strategy Officer: Wanda Pogue
EVP, Group Planning Director: Amber Hahn
Strategist: Annie Kleinbaum
Executive Producer: Dean Shoukas
Managing Partner:  Beth Waxman-Arteta
Senior Account Director:  Lisa Hersh
Account Executive: Kaki Pope
Project Manager:  Brianna Leone
Business Manager: Susan Schaefer
Tool of North America
Director:  Marc Forster
Managing Partner:  Oliver Fuselier
Managing Partner: Dustin Callif
Executive Producer:  Brad Johns
Producer: Lee Trask
Post Production
Cosmo Street
Editor: Tom Scherma
Executive Producer:  Maura Woodard
Producer: Anne Lai
Method Studios
Director of Production:  Jeff Wolfe
Moving Picture Company
Cake Mix
Warner Brothers
Music Licensing
Creative License
Tags: United States

gyro Chicago: USG Corporation 'Structural Panels'

Agency: gyro Chicago
Client: USG Corporation
Date: June 2017
Structure Engineers are the ‘Structural Scientists’ of the building industry. They are responsible for the integrity of a building. So when constructing a midrise they often default to poured concrete because it’s what they know.
However, in many cases poured concrete is more product than is needed. It’s heavy, slow, and expensive. USG Structural Panels have the durability, defense against rot and mold, and fire resistance of concrete while also significantly reducing the weight of a structure, according to this new print campaign. The creative shows that poured concrete can slow down the building process and the panels offer a simpler solution that is faster and easier.
Executive Creative Director: Doug Kamp
Creative Director: Ted Wahlberg
Associate Creative Director: Mark Sedlacek
Associate Creative Director and Copywriter: Greg Fioretti
Senior Art Director: Matt Olson
Production Director: Natalie Snyder
Production Manager: Laura Martinez
Director of Digital Delivery: Vic Edmond
UX Engineer: Juan Lozano
Account Director: Dusty Williams
Assistant Account Executive: Taylor Ion
Tags: United States, design, Branding, advertising

Impero: 7Up Latin America '7UP vs the Heat'

Agency: Impero
Client: 7Up Latin America
Date: July 2017
Every summer, heat takes over the conversation in Latin American cities. People talk on the streets, in taxis, in newspapers and on the TV. But nowhere does the heat rise as quickly and burn as fiercely as it does on social media.
To combat the heat, London and Buenos Aires-based independent social and digital agency Impero used a custom algorithm to track real time heat related mentions on social media across several Latin American countries.
The online mentions fuelled a ‘social thermometer’ brought to life through an interactive billboard attached to a container filled with 7Up. Every time the needle reached the red zone, the container opened delivering a refreshing ice cold 7Up to everyone.
In addition to the hero content and to help bring the campaign to life in digital format, Impero also created a series of snackable social ‘Heat Hacks’ to reinforce 7Up’s summer promise: ‘It’s 7Up vs the Heat’. A dedicated microsite and always-on social conversations spanning the Latin American markets tied the whole campaign together.
Michael Scantlebury - Creative Director, Impero
Federico Stier - Account Director
Ann-Marie Richards - Senior Producer, Impero
Adeline Chong - Head of Design, Impero
Lise Dessons - Mid-weight Designer, Impero
Bruno Rodrigues - Senior Designer, Impero
Ann-Marie Richards - Senior Producer, Impero
Peter Isaacs - Creative, Impero
Pete Ashworth - Creative, Impero
Tags: Latin America, design, Social Media, Experiential Marketing, Branded Content, Food & Drink, Pepsico, digital, Social media campaign
7UP vs the Heat: El calor
7UP vs the Heat: Heat Hacks, Coolbox
7UP vs the Heat: Heat Hacks, Fridge

Young & Laramore: Trane 'Tested to Run'

Agency: Young & Laramore
Client: Trane
Date: July 2017
Young & Laramore worked with Trane to refine its position in the heating and cooling marketplace, and while the brand will continue to focus on reliability, the new campaign, titled 'Tested to Run' highlights the rigorous testing methodologies and hard-working engineering teams that are as hard to stop as their products.
The campaign will launch nationally in September and will include TV, online video, radio, print, social media, and digital banner ads. The media partners include HGTV and DIY with programmatic cable channels including CNN, MSNBC, ESPN, Discover and others. Online video partners for the campaign include Bloomberg, CNN, CNET, Huffington Post, NY Times, WSJ and others.
While Trane’s creative strategy has evolved, Y&L will continue to use the brand’s well-known tagline, “It’s hard to stop a Trane.”
AGENCY: Young & Laramore
Carolyn Hadlock, ECD/ Principal
Bryan Judkins, Creative Director / Principal
Scott King, Associate Creative Director
Dan Shearin, Senior Art Director
Deidre Lichty, Senior Writer
Sara Frucci, Designer
Tom Denari, President & Chief Strategy Officer
Brad Bobenmoyer, Vice President, Account Director
Dave Theibert, Account Supervisor
Sarah Davis, Account Manager
Catherine Watson, Associate Account Manager
Kari Peglar, Senior Consumer Insight Strategist
Amy Jo Deguzis, Executive Producer
Richard Kaylor, Head of Production
Jeff Shupe, Executive Producer
Mark Hall, Line Producer
James Frost, Director
Masanobu Takayanagi, Director of Photography
EDITORIAL: Lost Planet
Josh Hegard, Editor
Gary Ward, Executive Producer
Tim Kirkpatrick, Producer
Garrett McDonald, Assistant Editor
END TAG / GRAPICS: Gentleman Scholar
Will Campbell, Creative Director
Will Johnson, Creative Director
Nicole Smarsh, Producer
ORIGINAL MUSIC: Phantogram “When I'm Small”
Bankrobber/Barsuk, Master Liscense
Reservoir, Publishing Liscense
Universal, Publishing Liscense
SOUND DESIGN / MIX: Beacon Street Studios
Adrea Lavezzoli, Producer
Kate Vadnais, Producer
Rommel Molina, Engineer
Amber Tisue, Engineer
Benedict Redgrove, Photographer
Tracey Quigley, Executive Producer
John Moore, Producer
Lee Cherry, Camerman
Ryan Canestro, Audio
Tags: United States, Young & Laramore, Trane, integrated campaign

Mechanica: Forcepoint 'Human Point'

Agency: Mechanica
Client: Forcepoint
Date: July 2017
Forcepoint, a commercial enterprise security spin-off of defense contract company Raytheon, is launching a new brand campaign, 'Protecting the Human Point'. This rebranding, executed by creative marketing agency Mechanica, was a large scale project that involved conducting research, creating a soup-to-nuts positioning and naming (resulting in the Forcepoint name), building a Governing Brand Idea for the company, rebuilding the website, doing product renaming, and creating a brand campaign.
Mechanica built off the insight that the field of cybersecurity is growing massively and that everyone is worried about it, but rather than technology being the solve to the problem, people are at the core of the cybersecurity challenge. Mechanica created the Governing Brand Idea – “protecting the human point” – in which the company was taking tech out of the equation and making cybersecurity about people instead.
Agency: Mechanica
Creative Director, Mechanica: Jim Garaventi
Creative Director, Mechanica: Jim Amadeo
Executive Producer, Mechanica: Brian Smith
Brand Director, Mechanica: Ryan Lee
Production: Skunk
Director: Brent Harris
President: Matt Factor
COO/Executive Producer: Shelly Townsend
Producer: Ed Callaghan
DP: Jason McCormick
Photographer: Gunther Campine
Editing @ Cut & Run NY
Editor: Akiko Iwakawa
Assistant Editor: Katie Pehowski
EP: Lauren Hertzberg
HOP: Ellese Jobin
Finishing @ Jogger NY
Lead Flame Artist: Joseph Grosso
Producer: Yoko Lytle
Color Correct @ CO3 NY
Colorist: Tom Poole
Mix/Sound Design @ Heard City
Mixer: Cory Melious
Graphic Design @ Trollback
Chief Creative Officer: Alex Moulton
Executive Producer: Erica Schrager
Creative Director: Brian Bowman
Producer: Kevin Anderson
Lead Animator: Koda Ko
Original Music @ South
Tags: United States, Branding, Digital Marketing, Television Advertising, rebrand
Everyone to the Defense
Burning Question

Publicis : Red Lobster 'Now This is Seafood'

Agency: Publicis
Client: Red Lobster
Date: July 2017
Red Lobster’s first ad from its new 'Now This Is Seafood' campaign showcases the satisfaction of the crave, not just the creation of it.
This approach uses a variety of techniques instead of a traditional voiceover. These techniques include a soundtrack that orchestrates the sounds of the kitchen and restaurant such as shellfish cracking, rhythmic chopping and pots and pans clinking, to bring to life the full experience, coupled with fast-paced, multi-frame visuals that show the food from preparation to plate.
Agency: Publicis
Executive Creative Director: Joe Johnson
Executive Creative Director: Jay Williams
Senior Art Director: Lauren Pantano
Senior Copywriter: Thomas Scaglione
Strategy Director: Jane Jovanovic
Strategy Director: Ed Tracy
Chief Production Officer: Lisa Bifulco
Executive Broadcast Producer: Sharon Petro
Senior Producer: Lisa Dritschilo
Group Account Director: Liz Der
Account Director: Andrew Debenedictis
Account Supervisor: Amanda Burnett
Account Executive: Jamie Herndon
Executive Integrated Producer: Peter Papazoglou
Senior Integrated Producer: Regine Le Conte
Production Company: MacGuffin Films
Director: Marie Constantinesco
Production Company Executive Producer: Sam Wool
Production Company Producer: David Feikens
Post Production Company: Video Nerve/Toronto
Editor: Enrico Ferri
Post Production Company Producer: Kat Kolic
Post Production Company Executive Producer: Paedric O’Sullivan
Music company: Yessian
Composer: Weston Fong
Music Company Executive Producer: Marlene Bartos
Music Company Producer: Emily Smith
Voice Over: Matthew Piazzi
Tags: United States, Food & Drink, food, restaurant, advertising
Crabfest :30
Crabfest - More Variety :15

Battery: Skyrocket 'Recoil: Striker's World'

Agency: Battery
Client: Skyrocket
Date: July 2017
Tech entertainment company Skyrocket has launched its Recoil multiplayer battlefield game with a creative campaign by the LA agency Battery. The campaign stars Michael Madsen as a noir-like superhero named Striker who imparts his battlefield wisdom and tactical skills to a new generation of Recoil fighters. Players engage in an entire new imaginative arena of play; one that transforms the real world into an immersive, GPS enabled battlefield.
This is the first Madsen-as-Striker spot in a series, which will roll out this year: 
Skyrocket develops, manufactures and markets innovative and tech-driven consumer products with mass market distribution, including drones, robots, vehicles, toys-to-life, games, virtual reality, outdoor and novelty toys. 
Client: Skyrocket Toys
CEO & Co-Founder: Nelo Lucich
CMO & Co-Founder: John Ardell
Creative Director & Co-Founder: Jon Proudfit
Senior Marketing Director: Craig Mitchell
Executive Producer: Cory Ledesma
Lead Producer – Gaming, Interactive & Consumer Products: Curtis Barnes
Agency: Battery
CEO/Co-Founder: Anson Sowby
CCO/Co-Founder: Phil Khosid
VP/Creative Director: Raymond Hwang 
VP/Creative Director: Scott Brown
Brand Director: Maximilian Kislevtiz
Executive Producer: Kristine Ling
Producer: Mackenzie Busch
Production Company: Bob Industries
Director: Alan White
Director of Photography: Ken Seng
Line Producer: Brian Etting
Editorial/VFX: NO.6 Editorial & No.7 VFX
Managing Partner: Carr Schilling
Editor: Graham Turner
Assistant Editor: Connie Chuang
Producer: Michelle Dorsch
Flame Artist: Verdi Sevenhuysen
Color: The Mill
Colorists: Adam Scott
Executive Producer: Thatcher Peterson
Producer: Diane Velara
Music & Sound Design: Wolf at the Door
Partner/Creative Director: Alexander Kemp
Director/Producer: Thomas Leistenschneider
Audio: Formosa
Mix Engineer: John Bolen
Executive Producer: Lauren Cascio
Tags: North America

MARC USA: Roberto Clemente Museum 'Retire 21'

Agency: MARC USA
Client: Roberto Clemente Museum
Date: July 2017
The Roberto Clemente Museum, in partnership with Pittsburgh-based advertising agency Marc USA, has launched a national grassroots petition campaign to retire number 21 across Major League Baseball.
Roberto Clemente wore 21 for his 18 seasons with the Pittsburgh Pirates, from 1955 until his death on New Year’s Eve 1972 in a plane crash on a mission to bring supplies to Nicaraguan earthquake victims. He worked tirelessly to win recognition for Latin American players and help children through sports programs.
Fans across the country can send a strong message to Major League Baseball by signing the petition to Retire 21. It includes mobile billboards, posters in unusual settings, transit billboards and more.
The campaign heated up at the MLB All-Star game in Miami on July 11 where volunteers were outside the stadium with iPads making it easy for fans to sign the petition. The Retire 21 campaign will visit other ball parks in July and August.
Greg Edwards, Group Creative Director
Josh Blasingame, Creative Director
Craig Ferrence, Associate Creative Director and Logo design
Tyler Bergholz, Senior Art Director, and Logo Design
Josh Wigod, Account Supervisor
Tags: North America

Innocean USA: Finish Line 'Shoes So Fresh'

Agency: Innocean USA
Client: Finish Line
Date: July 2017
Finish Line is launching a new round of work for its ongoing Shoes So Fresh campaign. The first spots launched on June 30 and the remainder of the campaign will continue to rollout over the summer. The work features musician, KYLE; fashion blogger and influencer, Aleali May; and YouTube unboxing star, Jacques Slade. 
Partnering with Innocean USA, Finish Line first launched the Shoes So Fresh campaign last summer and followed with refreshed content during last year’s holiday season. The work is launching as targeted pre-roll on YouTube as well as Finish Line’s owned media channels. Supporting the spots, are a series of innovative six second bumper ads as well as illustrations and animations created by famous artists from around the world that highlight the “fresh” nature of the campaign.
Client: Finish Line
Agency: Innocean USA
SVP, Marketing: Michael Grimes
Senior Director of Marketing: Scott Hamlin
Senior Creative Director: Jeremie Dunning
Senior Director – Content, Social and Consumer Trends: Paul Diehl
Integrated Marketing Manager: Lori Riordan
Marketing Specialist: Lacey Duncan
Content Manager: Brandon Edler
Brand Manager, Women’s: Marissa Lucero
Brand Manager, Men’s: Max Mandel
Chief Creative Officer: Eric Springer
Creative Director (CW): Carissa Levine
Creative Director (AD): Jose Eslinger
Creative Teams: Josh Lee, Guilherme Grossi & Gabriel Gama, Tricia Ting & Alvaro Soto
EP, Content Production: Nicolette Spencer
Content Producer: Kira Linton
VP, Managing Director, Brand: Bridgett Judd
Brand Director: Parker Collins
Brand Manager: Alex Romero, Christy Butler
Director of Business Affairs: Ann Davis
Sr. Business Affairs Manager: Krista Horn
Broadcast Traffic: Christy Powers
Project Coordinator: Mason Yang
Production Company: Hungry Man
Director: Amir Farhang
DP: Christophe Lazenberg
Executive Producer: Kevin Byrne, Mino Jarjoura, Dan Duffy, Caleb Dewart, Jacki Sextro
Producer: James Kadonoff
Company: Cut+Run LA
Editor: Jay Nelson
Executive Producer: Amburr Farls
Producer: Jared Thomas
Assistant Editor: James Bird
Song Titles: Chitlins & Phantom
Licensor: Beacon Street Studios
Composers Andrew Feltenstein and John Nau
Tags: United States

CP+B Boulder: Infiniti USA 'On the Run'

Agency: CP+B Boulder
Client: Infiniti USA
Date: July 2017
When people think of a three-row family SUV, they don’t typically think about performance. They also don’t think about high-speed chase scenes with a handsome hero behind the wheel, but that’s exactly what Infiniti and CP+B Boulder created in their newest spot for the QX60.
In the commercial, the hero is racing his Infiniti QX60 through the city, clearly on a mission. That mission: to deliver his three kids to a marathon viewing area to cheer on their mom — who is in a running race of her own.
COPYWRITER: Martha Murphy
PRODUCTION COMPANY & CITY: Biscuit Filmworks – Los Angeles, CA
DIRECTOR: Isaiah Seret
PRODUCER (PRODUCTION CO): Andrew Travelstead
EDITORIAL COMPANY & CITY: Cut + Run LA – Santa Monica, CA
EDITOR: Frank Effron
ASST. EDITOR: Luc Giddens
PRODUCER: Emilie Talermo
VISUAL EFFECTS COMPANY & CITY: Method Studios – Santa Monica, CA
COO/CEO (JSM): Joel Simon
CONTENT MANAGER: Samantha Calvert
Tags: United States

The Working Assembly: NYC & Company 'Branding and design for NYC Restaurant Week’s 25th Anniversary'

Agency: The Working Assembly
Client: NYC & Company
Date: July 2017
NYC-based branding studio The Working Assembly (TWA) recently collaborated with NYC & Company to rebrand New York City epicurean staple NYC Restaurant Week, providing a new brand identity to celebrate the 25th anniversary of the famed event, taking place from July 24 to August 18, 2017.
The designs will appear both on NYC Restaurant Week’s digital platforms as well as OOH in bus shelters, PATH trains, and street poles, tempting prospective diners into hundreds of eateries around the city.
TWA’s rebrand reflects the culinary cultural mosaic of the city and celebrates the global cuisines New York City offers. Their design and imagery juxtaposes neighborhoods and foods, incorporating taglines like ‘Taste Where It Takes You' and ‘Break Bread in Another Borough.' TWA also created the 25-year logo, which has a fork and spoon playfully hidden in the negative space of the numbers.
Jolene Delisle - Creative Director - The Working Assembly
Lawrence O'Toole - Design Director - The Working Assembly
Bobbi Lin - Food Photographer
Kate Canary - Copywriter - NYC & Company
Tags: United States, Branding, design, advertising

This post first appeared on How To Organize Small Kitchen, please read the originial post: here

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US Creative Works: Featuring Preacher, Saatchi & Saatchi, Impero and more


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