2022-11-25 15:55
The e-commerce giant is looking to eat up a bigger slice of post-Thanksgiving consumer pie today with its notorious Black Friday deals.
Amazon this week debuted a couple of playful new… Read More
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2022-11-25 14:22
The digital experience lab is the latest investment in virtual influencer tech from agencies.
Ogilvy has announced the launch of Reality, a digital experience ‘lab’ dedicated to… Read More
2022-11-25 14:00
Members of the jury for The Drum Awards for PR talk us through the trends that emerged from this year’s entries.
With The Drum’s week-long awards festival right on our doorsteps… Read More
2022-11-25 13:00
Billboard in Shepherd’s Bush comes complete with twinkling lights and an enormous lottery ticket.
In ‘Christmas Love Story’, released last week, a young woman and man… Read More
2022-11-25 12:00
Luxury fashion house has faced severe criticism after its Christmas campaign was found to include several references to child abuse. Can it really deny any blame?
Balenciaga… Read More
2022-11-25 12:00
Worth $4bn in ad revenue in the US, free ad-supported streaming TV channels are only now gaining momentum in the UK. Here’s what you need to know…… Read More
2022-11-25 12:00
Concerns that challenging content will cast a negative shadow on brands cause many advertisers to take a hyper-conservative approach to brand safety. But fear of tarnishing a brand’s r… Read More
2022-11-25 11:00
According to brand, 52% of the UK public feel additional pressure to be happy and pretend everything is OK at Christmas.
Radio presenter Roman Kemp has lent his voice to Walkers’ annua… Read More
2022-11-25 10:18
Ad by House 337 marks International Day for the Elimination of Violence Against Women.
Women’s Aid and House 337 have subverted England’s ’It’s Coming Hom… Read More
2022-11-25 06:30
With the 2022 World Cup under way, we take a look at which Recommended agencies offer specialist sports marketing services.
The Drum Recommends is a free service designed by The Drum to help… Read More
2022-11-24 16:04
For this installment of his series on cult design classics, Andy Myring of The Maverick Group pays homage to Margaret Howell’s minimalist style, which celebrates practicality and timel… Read More
2022-11-24 15:28
Outside Red Bull’s Salzburg headquarters, protesters have unveiled a 20x20m banner calling out the brand for operating in Russia – one of the biggest brands still doing so. … Read More
2022-11-24 15:12
It’s seemingly hard for brands to resist the allure of the metaverse, but is it for everyone? Callum Gill of DRPG unravels the complexity of marketing on the platform.
‘We want… Read More
2022-11-24 14:20
The World Cup footballer helps to challenge stereotypes and shine a spotlight on loneliness in this ad for Campaign Against Living Miserably (Calm).
In the UK alone it’s estimated that… Read More
2022-11-24 14:00
We dive into the creative trends spotted by the jury for The Drum Awards for Social Purpose.
As we draw nearer to The Drum’s week-long awards festival (running December 5-9) &hell…Read More
2022-11-24 13:00
The five-day festival kicks off on Monday, December 5. Here’s everything you need to know in advance.
The Drum Awards Festival will bring together the best in class across the advertis… Read More
2022-11-24 12:55
Do celebrities risk crossing a line when engaging with politics? Gary Jenkins debates whether those with a platform are necessarily qualified to use it for political activism.
Public s… Read More
2022-11-24 12:20
Websites can sometimes suffer from style over functionality. Jonny Longden of Journey Further encourages those thinking about a full redesign to carefully reconsider.
Many years ago, I worke… Read More
2022-11-24 12:01
The software company is doubling down on its sustainability efforts with its #TeamEarth platform.
Back in February during the Super Bowl, Salesforce tapped A-list actor Matthew McConaughey t… Read More
2022-11-24 12:00
B&BAN partner with BRiM to launch ‘The Changemakers’ awards program designed to challenge the perceived lack of Black and Brown talent ready to lead in the UK media industry… Read More
2022-11-23 20:05
Mastodon is so last week. Hive Social is hot. But the hype may not last.
Under the new leadership of Tesla CEO and billionaire Elon Musk, Twitter has been rocked by mass layoffs (which… Read More
2022-11-23 18:30
US performance marketing company Wunderkind has launched in APAC in a bid to grab a stake in the region’s booming ecommerce markets.
The martech business has opened its doors in Sydney… Read More
2022-11-23 17:20
The ketchup giant is hoping the power of its fans can convince restaurants to swap out generic alternatives.
‘Tip for Heinz’ calls on the American public to add a $1 tip to Heinz… Read More
2022-11-23 17:13
As Cop27 drew to a close, we sat down with Ad Net Zero chair Seb Munden to discuss the ad industry’s progress in addressing climate change.
This year’s Cop27 conference has not b… Read More
2022-11-23 17:09
The American automaker gets heavy for the holidays once again.
Chevrolet is once again revving up its emotionally heavy holiday marketing in a new TV spot.
The 60-second spot, titled “… Read More
2022-11-23 16:34
World-renowned photographer and creative agency owner Rankin recently found himself in The Times (then the Telegraph, Independent, Mail, Country Living...) having commented on the Queen… Read More
2022-11-23 16:09
Content Marketing Association and digital agency Puzzle want more marketers and agencies to use alt text.
Digital agency Puzzle has launched a campaign to promote the use of alt text and mak… Read More
2022-11-23 16:02
The original ad depicted two farmers comparing their suntans, this sparked some concern from various charities and the public worried it would encourage cancer-causing behavior.
The ad depic… Read More
2022-11-23 15:51
For a second year running ITV has launched a gaming activation for its reality show I’m a Celebrity... Get Me Out of Here.
ITV-backed metaverse agency Metavision has created jungle tri… Read More
2022-11-23 15:26
The UK public is turning on brands that do not pay their way, per a new study from Mindshare UK.
The research, which questioned a nationally representative group of 1,000 respondents, found… Read More
2022-11-23 15:00
Gartner’s Andrew Frank spells out three potential outcomes of the rising tensions between the data brokering economy and demands for consumer privacy – and how the marketing… Read More
2022-11-23 14:29
There’s also a stop-motion film from WWF that highlights wildfires and a KFC World Cup campaign featuring hijacked billboards.
Every Wednesday, The Drum picks the top global… Read More
2022-11-23 03:23
The iconic Jordan brand has created a series of documentary-style films to celebrate the brand’s 25th anniversary in China.
Created by Wieden+Kennedy Shanghai, the ‘Differen… Read More
2022-11-23 02:40
Australian advertising equality movement, shEqual has set its sights on regulatory and legislative change in a bid to achieve greater gender equality in advertising.
ShEqual, which was creat… Read More
2022-11-22 18:38
Meta’s latest effort to sell its version of the metaverse is hard to watch. So much so, it's been deleted. (But you can watch remnants of the video HERE.) Experts chime in on… Read More
2022-11-22 17:44
A departure from bundled services and an investment in augmented reality could be on the horizon for Disney, experts say.
Less than a year after he stepped down from his post at Disney, Bob… Read More
2022-11-22 17:00
The connected TV (CTV) goldrush shows no sign of slowing, with ad-spend forecasts continuing to be revised upwards, despite a decelerating global economy. For The Drum's Future of TV initiat… Read More
2022-11-22 16:40
The postal service used data from Norway’s Climate Index that highlighted only 10 out of 100 companies have cut emissions in accordance with the targets set in the Paris Agreement.&nbs&hell…Read More
2022-11-22 16:12
Three years ago, agency Vertical Leap looked into the then-future of neural storytelling. Now Chris Pitt imagines the future role humans will have in AI content creation thanks to rapid adv… Read More
2022-11-22 15:47
After navigating the trenches of graduate life in a pandemic, Priya Johal at digital performance agency Tug reveals what it’s like on the other side.
What are the thrills of… Read More
2022-11-22 15:38
The new TV spot, debuting nationally on Thanksgiving Day, is part of the brands’ collaborative ‘Share more joy’ campaign.
Imagine getting together with your friends in a co… Read More
2022-11-22 15:31
Marketing and innovation consultancy TD Reply used Chinese social media data to investigate which fashion brands were able to attract the most buzz on Singles’ Day 2022.
During Si… Read More
2022-11-22 15:30
Social media company has a new advertising boss, but can he win back the brands that have left the platform in droves?
Twitter has reportedly appointed Chris Riedy as its new head of a… Read More
2022-11-22 15:00
A disdain for advertising doesn’t seem to last long in the big tech scene.
Elon Musk does not have a love-hate attitude toward advertising: he hates it. At least, that’s what he… Read More
2022-11-22 14:18
Members of the jury for The Drum Awards for Social Purpose walk us through the main themes that emerged from this year’s entries, including rooting environmental campaigns in hard data… Read More
2022-11-22 13:30
Returning CEO has already begun dismantling corporate structure set by his predecessor.
The Walt Disney Company board took the shock decision this week (November 21) to bring Bob Iger o… Read More
2022-11-21 20:10
For years, Trump has managed to keep the spotlight on his brand — and stay in the hearts and minds of Republican voters — by pushing a narrative of a stolen election. B… Read More
2022-11-21 18:39
While Twitter may not fold amid mass resignations and ongoing layoffs as some predicted last week, it’s at risk of ostracizing more advertisers by welcoming back highly divisive voices… Read More
2022-11-21 17:42
Netflix originals Queer Eye, Drive to Survive and Narcos are among the titles currently not available on Netflix US Basic with Ads tier.
Netflix rolled out its ad-funded platform Basic… Read More
2022-11-21 16:27
Following the inaugural Anthropy conference about Britain’s future, Fenella Grey of Porter Novelli (a key partner of the event) reflects on its message and case for change.
John O&rsqu&hell…Read More
2022-11-21 16:02
With both Cop27 and Ad Net Zero wrapping last week, the marketing industry is paying more attention to its role in the climate crisis. But what is that role, and what should it be? We asked… Read More
2022-11-21 15:00
The department store chain is positioning its new virtual experience as an opportunity for brands to supplement brick-and-mortar operations during the holiday shopping rush to enhance data i… Read More
2022-11-21 14:51
Thinkbox has hit back at a report from Isba warning of a cut to TV ad spend, saying the research simply shows the industry is undergoing a “rebalancing.”
The survey of… Read More
2022-11-21 14:31
Channel 4 is partnering with Hertility to begin a trial offering reproductive health and hormone testing to its employees, in what is believed to be a first for any major UK broadcaster.&nbs&hell…Read More
2022-11-21 14:26
The sports culture site has drawn from the hit Disney film that stars Woody and Buzz Lightyear to mark its coverage of the football tournament.
Bleacher Report is tapping into some serious 9… Read More
2022-11-21 14:15
Members of the jury for The Drum Awards for Social Media talk us through the trends that emerged from this year’s entries.
The days are closing in for The Drum’s week-long… Read More
2022-11-21 14:10
Data experts from Google and Media.Monks outline the steps brands and agencies need to take today to maintain consumer confidence and gain a competitive edge in a privacy-first world.
Market… Read More
2022-11-21 14:00
State Farm’s new character, Jeff the Equipment Manager, takes a plunge with his sax to promote a free CD and the 1-866-JAZZ-BATH hotline.
State Farm is, evidently, dipping its toes int… Read More
2022-11-21 12:07
Robert Reilly of boutique agency Mixed Handed Branding outlines his vision for working with clients to develop a clear sense of purpose that grows loyalty and relevance with its customers, a… Read More
2022-11-21 03:15
Viewers who tuned into the iconic show’s finale were delighted to see legendary deceased characters – brought back as zombies, of course – in five different spots.
Aft… Read More
2022-11-19 10:00
The time Harry Styles’ eye was struck by a Skittle has been immortalized by a print ad for the candy in the LA Times.
Skittles is the one winking after one of their candies struck one… Read More
2022-11-18 19:01
Alleged human rights’ violations during the construction of the World Cup stadium. Accusations of bribing FIFA officials. And just this morning, the sudden decision to ban in-stadium a… Read More
2022-11-18 17:53
Twitter has become a mainstay for brands looking to cut through to consumers, but thanks to Elon Musk's disastrous takeover, it looks like their days on the platform are numbered.
As Twitter… Read More
2022-11-18 17:30
Digital audiences will be healthy for the upcoming Fifa World Cup tournament, but advertisers can really win by combining strong targeting with ‘in-flight’ measurement and optimi… Read More
2022-11-18 17:18
The new device transforms any pizza into a turkey shape – something we all secretly wish to gobble up next Thursday.
Finally: pizza instead of turkey has come to Thanksgiving dinner ta… Read More
2022-11-18 17:10
Who will cash in on Twitter’s demise? Here are six likely benefactors.
After slashing 50% of Twitter's workforce, Elon Musk on Wednesday morning issued an ultimatum to the remaining Tw… Read More
2022-11-18 17:00
With the future of the platform in doubt, adland Twitter users ponder whether to stay or go.
If you’re looking to gossip, gripe, complain and plot about working in adland – or di… Read More
2022-11-18 16:12
As part of The Drum’s Data & Privacy Deep Dive breakfast session, leaders from Permutive and Space & Time discuss the importance of the first-party data collaboration between a… Read More
2022-11-18 16:06
Just 48 hours before kick-off, alcohol sales have been banned at the tournament in Qatar. Could the brand use this blow to its advantage?
Budweiser was to be the only alcoholic beverag… Read More
2022-11-18 16:00
As part of The Drum’s Data and Privacy Deep Dive, Revieve’s Juliana Pereira argues that effective personalization is the key to incentivizing consumers to share their data w… Read More
2022-11-18 15:57
Taking inspiration from the hit movie Love Actually, Camelot continues to use its winning formula of putting people before prizes in its emotional rollercoaster of a Christmas ad.
The Nation… Read More
2022-11-16 10:00
As the fourth and final quarter of the year approaches, Snapchat reveals how and why marketers can up their efforts to capitalize in Q5, the often-overlooked shopping period that starts afte… Read More
2022-11-15 15:00
Data has found its way into almost every corner of marketing. But has it spread too far? For The Drum’s Data & Privacy Deep Dive, Amplify’s Rosie Copland-Mann makes the case… Read More
2022-11-15 14:38
Advertising industry leaders and brands including IPG, Omnicom, Sky and Patagonia have signed an open letter to delegates of Cop27, demanding they develop a clear plan for action against cli… Read More
2022-11-15 14:30
The surest way to kill a business is to have the wrong data, or for the data you have to be wrong. A new white paper explores the benefits of financial transparency within agencies and the t… Read More
2022-11-15 14:10
In her latest column, Ally Owen catches up with individuals from backgrounds underserved by our industry to understand how she can become a better ally. Her latest guest is Agnes Meakin.
All… Read More
2022-11-15 14:00
Ahead of the awards ceremony on December 6, we recap the nominated campaigns in the Best Use of Augmented Reality category, where Lightbox, Talon, Pixel and more are in t… Read More
2022-11-15 13:30
The advertising trade body says the US government’s consumer protection agency has no authority to brand all practices involving consumer data as “unfair or decept… Read More
2022-11-15 12:08
The ad is part of the sportswear giant’s ‘Impossible is Nothing’ campaign that launched back in 2004.
To celebrate the Fifa World Cup, Adidas has dropped a star-studded ad… Read More
2022-11-15 12:00
US consumers are rejecting cookies, and incentives to share their data, at greater levels than in the past. As part of our Data and Privacy Deep Dive, we dig into an exclusive new study cond… Read More
2022-11-15 12:00
What better way to ring in the most wonderful time of the year than by watching some of the most memorable, whimsical and comical ads from brands and agencies? Here are five of the most fest… Read More
2022-11-15 00:01
A new study from WPP suggests brands need to be more inclusive in their marketing – or be left behind.
The spending power of minority ethnic consumers in the UK is set to double over t… Read More
2022-11-15 00:01
The festive spot is soundtracked by the classic Bing Crosby tune It’s Beginning to Look a Lot Like Christmas, which is also the title of the ad campaign.
Waitrose is celebrating its pa… Read More
2022-11-14 21:40
How could you, Santa?
Manscaped is decking the balls (sorry, couldn’t resist) with a new holiday ad featuring actor and comedian Pete Davidson.
The ad — titled ‘Season… Read More
2022-11-14 19:27
The Yellowstone cast member and rising country music star will serve as both the new face of Tractor Supply and a mentor to other emerging songwriters.
Tractor Supply Company is wheelin… Read More
2022-11-14 19:01
Gaming platform Minecraft has released a new video highlighting some of the successes of its recent ‘Rooted together’ campaign.
Back in June, Minecraft launched "Rooted together… Read More
2022-11-14 16:16
The world has changed since the last World Cup, and widespread criticism of host country Qatar’s human rights record continues. Jon Goynshor of VMLY&R Commerce investigates how to… Read More
2022-11-14 16:10
The 3D love story shows a branded teddy bear desperately pursuing another Louis Vuitton brand mascot.
Louis Vuitton is at the vanguard of the impending wave of Christmas ads. Its holiday ad… Read More
2022-11-14 15:55
For The Drum’s Data & Privacy Deep Dive, Rhys Jackson of agency RocketMill argues that one longstanding dream of digital marketers – a total view of customers across channels… Read More
2022-11-14 15:17
Ahead of the awards ceremony on December 8, we recap the nominees in the Best in Brand Purpose category, in which Arcadis, Economist Impact, Ballantine’s, Afla… Read More
2022-11-14 15:06
Q3 trading update introduces a new squad of international CEOs as the Japanese network reveals that revenues fell in all four of its regions.
The Japanese agency network at the core of… Read More
2022-11-14 15:00
Can we count on TikTok in the climate fight? Rob Greenfield of 33Seconds argues that the app can drive advocacy for the planet among young people, catapulting them to the frontline of t… Read More
2022-11-14 14:40
For part two of a series on hacking the consumer journey, Initials' Annie Little looks at how brands use behavioral science to influence how they are perceived.
In the first of th… Read More
2022-11-14 14:01
To celebrate the upcoming Fifa World Cup, McDonald’s pulled out all of the stops to posit the question: “Wanna go to McDonald’s?”
In a high-energy global ad, McDonald… Read More
2022-11-14 13:36
As part of The Drum’s Deep Dive on Data & Privacy, Christian Eustermann (legal counsel, Remerge) explains how the ever-changing landscape of data regulation has impacted… Read More
2022-11-14 13:14
Veg Power has given childhood obesity campaigners food for thought after reporting a healthy leap in the sale of vegetables on the back of its long-running Eat Them to Defeat Them campaign b… Read More
2022-11-14 13:00
To mark the close of B2B World Fest, we explore which small UK agencies come with client endorsements.
The Drum Recommends is a free service designed by The Drum to help marketers find… Read More
2022-11-14 12:50
Gatorade is inspiring athletes of all levels to up their game in a global campaign that places Lionel Messi on a pedestal as the greatest of all time (G.O.A.T.).
The Argentine captain a… Read More
2022-11-14 12:43
For marketers to reach the ‘invisible’ 70% of consumers who say no, they must say yes to responsible marketing. The Drum’s Data & Privacy Deep Dive Breakfast will explo… Read More
2022-11-14 12:31
Pringles has lifted the lid on a Christmas 2022 TV advert that liberally sprinkles flavorsome seasoning all over the looming diary clash of Christmas and the World Cup.
Catering to the… Read More
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