Hello! My name is Dan Scalco and I’d like to personally welcome you to the brand new version of Sleepopolis.
Here’s what’s up… On July 25th, 2017 our company acquired Sleepopolis.com (including Sleepopolis.co.uk). To ensure there’s no confusion, Derek Hales and Samantha Hales are no longer associated with Sleepopolis.com. My team and I will be picking up where they left off. While we’ll be taking the site in a new direction, I want to say that I believe they did an amazing job at creating interesting and in-depth sleep-related content that helped push the sleep/mattress industry forward.
So, what do we have in store for Sleepopolis? While we’re still putting the finishing touches on our plan, here’s a bit of what you can expect in the future…
- More comprehensive reviews
- Video reviews with systematic tests that show empirical/objective data
- A full Sleepopolis team dedicated to bringing you the highest quality sleep and mattress content on the web
- More giveaways!
Our number one goal in moving forward with this site is transparency. We want to make sure that you, as the consumer, are aware of how this new version of Sleepopolis will be operated. In an effort to start things off on the right foot, I want to share that the Casper mattress company provided a subsidiary of Jakk Media (our company) with a loan to acquire this site. Though Casper provided debt financing, we are owned entirely independently of Casper and editorial content is completely in our hands. While I have been a fan of Casper mattresses (and their brand) they will have zero say on what we post, zero access to our data, and zero influence on any reviews we create.
Another thing to note, in an effort to be as transparent as possible, Sleepopolis.com is owned by a subsidiary of JAKK Media. JAKK Media also owns MattressClarity.com, SlumberSage.com (among other non-sleep related web properties). These two sites will remain separate and their reviews will be conducted completely independently. Why are we keeping them separate? We believe that people looking for the right mattress should be subjected to a wide array of different reviews before making their purchasing decision. If you spend time on both sites, you’ll notice they may cover the same content but in extensively different ways.
As someone who has a passion for a getting a great nights sleep and creating content to help others do the same, I am beyond excited to be chief editor of the site going forward! We have some really cool things planned and I can’t wait to share them with you :-).
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This post first appeared on Sleepopolis - Mattress Reviews, Independent & Unbi, please read the originial post: here