This year’s theme is “protect our species” and it is the 49th celebration of this day.

Perfumery, Nature and our Planet are intrinsically linked, which is why this day is very close to our hearts here at Pairfum London.

We would therefore invite everybody to celebrate the beauty of our planet today through your noses!

On a few occasions today, we invite you to slow down for a second and to look at what is next to you:

Take in the beauty of what you see and ‘nosy’ around to take in the scents that are close to you.

This is Earth Day through the eyes (or nose) of a Perfumer.

In this post and as one way to illustrate the close link between perfumery and our dear planet, we have linked images of individual fragrance ingredients with their olfactive groups, i.e. a visual ‘bridge’ between nature and perfume.

Here you can read more about olfactive groups.

Happy “Earth Day” from all of us here at Pairfum London.

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