According to a Nielsen India Report, after print, radio has the second-highest ad-attention, followed by TV and streaming services. In terms of ad-effectiveness, radio ads are the second most effective in driving purchase intent, with TV being the most effective Medium," according to the report Power of Radio commissioned by Music Broadcast that operates Radio City FM channel.
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https://brandequity.economictimes.indiatimes.com/news/media/radio-is-the-second-most-accessed-medium-across-metros-non-metros-report/62814738
