At the Oxford Saïd Business School in London, it’s not too uncommon to see professors winning numerous awards. Most recently, Associate Dean of Research Andrew Stephen did.
The American Marketing Association’s Innovation, Technology and Interactivity Special Interest Group (TechSIG) and the Lazaridis Institute of Wilfrid Laurier University in Toronto, Canada, awarded the marketing professor the “Best Paper Award for Research on the Practice of Marketing,” according to a press release. This award came with $1,500. Stephen wrote the paper with Dr. Cait Lamberton, an Associate Professor of Marketing at the University of Pittsburgh.
“I am very pleased that Drs. Lamberton and Stephen have won this inaugural award,” said Nicole Coviello, Research Director at the Lazaridis Institute and committee member, in the press release. “Their rigorous review and assessment is a pivotal foundation for research across the digital, social and mobile marketing space.”
The paper, titled “A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry,” touches on innovation, technology, and interactivity. More specifically, it follows the changing perspectives of scholarly researchers on three major social media, digital, and mobile marketing themes from 2000 to 2015.
Winners Stephen and Lamberton found out about their victory at the American Marketers Association’s summer meeting. There, during its joint TechSIG/Teaching and Learning SIG reception, the association announced the winners.
“My hope is that this work helps inspire more great research that shapes marketing in years to come,” Stephen said in the press release.
Saïd Business School at the University of Oxford is known for its award-winning faculty. Stephen won a different award earlier this year, also from the American Marketing Association. The Shelby D. Hunt/Harold H. Maynard Award was for the same paper, but he’s not the only one receiving accolades. Dr. Janet Smart won the 2017 OxTALENT Award for her innovative teaching in June. In May, a group of Oxford Saïd academics won a prize for their research.
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