Are you interested in finding out which content is performing best on your site? Google Analytics has Behavior reports. You can optimize your website’s performance and convert more visitors by understanding how they move around your site and interact with it. This article will share some of my experiences. Google Analytics Behavior Reports allow you to assess the performance and actions of your content and the actions taken by visitors on your website… Conversion goals are a great way to make the most of your Google Analytics data. This Google Analytics Basics post will help you to set up the most accessible goal type. Locating Google Analytics Behavior Reports The Behavior section shows you what visitors do on your site. The reports will tell you which pages visitors visit and what actions they take. You can access Behavior reports by using the menu on the left sidebar of the Google Analytics dashboard. There are nine separate reporting sections and tools under Behavior in your website’s Google Analytics profile. Let’s take a look at them. #1: Overview The Behavior Overview Report provides a graph showing the amount of traffic your website receives and additional metrics. Would you please take a look at the overview graphs below? You’ll be able to find links to reports on complete content page URLs, top title pages, search terms and AdSense revenue. These reports will be covered in greater detail in an article later. #2: Behavior Flow The Behavior Flow report allows you to see the typical path visitors take on your site, from the first page they view until the last page they leave before they leave your site… This report will give you an overview of how long your visitors spend on your site and what pages they leave. #3: Site Content These reports are available in the Site Content section. They provide information about how visitors interact with your pages. All Pages To quickly access the All Pages report, you can use itSee your top content and the average revenue per page. This report will help you determine what content performs best on your website. The All Pages report shows the top pages of your website based upon traffic. It also displays each page’s unique pageviews and average time on page. The page value is the transaction revenue + total goal value divided by unique pageviews for the page. Content Drilldown Websites with subfolders like domain.com/blog/, domain.com/support/, or similar can use the Content Drilldown report. This report will allow you to see the top folders and content in each folder on your website… Although it is similar to the All Pages report in appearance, its distinguishing feature is looking at top content sections instead of focusing on total content pages. Landing pages The Landing Pages report allows you to see the top pages on your website where visitors enter. Landing page metrics include Acquisition (sessions, new sessions, % new users), Behavior (bounce rate), pages per session, average session duration and pages per session) and conversions based upon your website goals. This data will allow you to determine which pages of your website are most likely to convert visitors to leads or sales. Exit pages Exit Pages reports show the pages that people visited before leaving your site. These are the pages that you should be looking at. See what you can do for your visitors to stay on your site longer. Adding links to other pages on your site is a great way to keep your visitors coming back to your website. Ensure that the exit pages listed have clear subscription options to allow visitors to receive emails and follow your business on Social Media. #4 Site Speed Do you want to find out how fast your website is performing? You can find crucial reports in the Site Speed section. You may want to identify the areas of your website you need to optimize. Site Speed Overview Site Speed Overview reports show a graph showing the average load time for all pages on your website. These metrics will allow you to optimize the content of your website to improve page loading time and page downloading time… You can make improvements such as reducing the image size and reducing the number of add-ons (widgets or plugins, for example). It can be used on a page and so forth. Site Speed is a measure of how fast your site loads. See short reports about load times based on which browser is used, where the visitor is located (country), and what page they land on… Page Timings The Page Timings report shows how long it takes for pages to load, compared to the average load time of your website. It is essential toTo see which optimization options are available, review pages that have a longer than average load time… Speed SuggestionsThe Speed Suggestions Report provides detailed advice from Google about how to optimize pages on your website. It also includes steps for each suggestion. It may seem impossible to resolve all load time problems depending on how many pages you have. I recommend youStart with the most popular pages and work your way down. User Timings You can access the User Timings Report. You can measure the speed at which some aspects of a page-load to determine if it impacts the user experience. #5: Site search The loss of organic keywords data has been one of the most annoying changes in Google Analytics over the past few years. Site Search can still provide valuable keyword data. It is easy to set up Site Search metrics on your website. To search for your website using the search box on your website, follow these steps: Google Analytics Help to set up Site Search in your Analytics profile. Then you will be able to toUse the following reports. Site Search Overview Site Search Overview reports show the aggregate metrics of visitors who use your search box. These metrics provide information about how visitors use the search box on […]