Google Adwords training Certification in BTM layout-Marathahalli-Bangalore
Training Course Content:
Teaching mode: Online/Offline Duration: 10 Days
Weekend Classes Call us +91 7760712699, +91 9611303057
Class – 1 SEM(Search Engine Marketing)
- Introduction to SEM
- Organic Vs Inorganic Searches
- What is PPC (Pay Per Click)
- Benefits and Importance of PPC
- Setting up a Google Adwords account
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Class – 2 Adwords Keys
- Impressions
- CTR(Click Through Rate)
- CPC(Cost Per Click)
- PPC Advertising Routing
- Destination URL
- Display URL
- Quality Score
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Class – 3 PPC Campaign Setup
- Setting Up a New Campaign
- Campaign Name
- Search Network
- Display Devices
- Location
- Bidding & Budget
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Class – 4 Ad Groups & Ads
- Create an Ad Group
- Create an Ad
- Ads Preview
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Class – 5 Keywords
- Keyword Research
- Types of keywords
- Keyword Selection
- Add keywords to Ad Groups
- Diagnose Keywords
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Class – 6 Quality Score
- Understand Quality Score
- Improve your ad quality
- How Does Google Determine Which Ad is shown where
- How Does Google Determine What You Pay
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Class – 7 Tools & Analysis
- Change History
- Google Analytics
- Keyword Tool
- Traffic Estimator
- Placement Tool
- Ad Preview and Diagnose
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Class – 8 Landing Page
- Landing Page for PPC
- Importance of landing page
- landing page Vs. Ads
- Landing Page Optimization
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Class – 9 Budget & Bidding
- Budget per day
- Display of results within the specific time frame (selection of time)
- Changing Budget as per requirements
- Concept of Bidding
- Effects of Quality Score on Bids
- Google Automated Bids
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Class – 10 PPC Reporting
- Keywords Performance Report
- Campaign Performance Report
- Ad Group Performance Report
- Ad Performance Report
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National Institute of Digital Marketing
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Branches:-
BTM:
| Address: |
| No. 23, BHCS Layout, 1st Main, Bannerghatta Road, BTM 2nd stage, Bangalore 560076 |
|
| Email: |
[email protected] , [email protected] |
| Phone no: |
+91 7760712699, +91 9611303057 |
Marathahalli:
Google Adwords training Certification in BTM-layout-Marathahalli-Bangalore
