Jacqueline, a reader friend living in Wisconson, emailed me recently asking about Birch water. This low carb super-drink is derived from the same type of birch tree that contains naturally occurring xylitol.
The bottles were on display at her local healthfood store. They were placed right next to the coconut water leading her to believe that it must be a healthy beverage.
Reading the label it sounded pretty clean and I was curious so I bought a bottle. When I came home I googled it and could find very little from my trusted bloggers. I would love to read your thoughts on this product!
Like Jacqueline, when I started researching birch water, I could not find much information either. The online marketing spin from the companies that make it sure sounds tempting!
Don’t you just love the “Inspired by Simplicity” and “Made by Forests, not Formulas” marketing slogans? The logo is excellent too – tree trunks in a drop of water. Very very effective, well thought out marketing strategy. A lot of money went into bringing this product to market. I couldn’t find a lot of information about the company that makes the birch water in the picture above, but it is probably no mom and pop operation trying to better the world by bringing a truly traditional beverage to market. It is most likely a multi-national company trying to make big bucks off something trendy and new. These are the magic words for the American consumer!
After trying a bottle, Jacqueline had this to say:
Organic birch sap and citric acid are the only ingredients in the original flavor I purchased.
It’s not bad tasting. Not a lot of flavor but something I would def buy again if it were good for me. It says it’s high in Manganese which I’ve read could be bad in high quantities? IDK [I don’t know] but would love to find out more info.
Intrigued, I started to dig a bit deeper. I haven’t seen birch water sold in the healthfood stores in my area yet, so it was a new one to me.
Read the rest of Birch Water: The Truth and the Hype (881 words)
© Sarah for The Healthy Home Economist, 2016. |
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