Video ain’t going away
Let’s face the facts. Video is getting more and more popular and if you ignore this medium. Well, you’re going to be left in the dirt while your competitors are laughing all the way to the proverbial.
Here are some stats for you:
- According to Cisco, video will make up 80% of consumer online track by 2020, and Mark Zuckerberg said he sees video “as a mega trend on the same order as mobile. (Animoto)
- MORE THAN A QUARTER OF ALL CONSUMERS SAY THEY WANT TO SEE MORE VIDEO FROM: Online businesses related to their interests and hobbies Large brands they purchase from regularly local companies they haven’t heard of before but would likely be interested in local businesses they know (Animoto)
- In 2020, the number of digital video viewers in the United States is projected to surpass 232 million. The most regularly watched categories of YouTube audiences in the United States were videos uploaded by people or brands. (Statista)
So, embrace video. Make it your own! Create your own Youtube channel. Start your Facebook live stream. Use video to compliment and enhance your blog/online marketing efforts.
If you don’t know how to create a Youtube video, you can follow these steps:
- Go to Youtube.com and click on the options menu:
2. In the drop down box that appears, scroll down and choose “Settings”:
3. Choose “Create a new channel” in the screen that appears:
4. Finally, name your new channel and then click on “Create”. Now, your all set with your new YouTube channel! Time to add content!
For content, you can choose whatever you want, but what about some background Music (for those of you who don’t want to talk!) Well, here is a list of some sites that will let you download royalty free music to use.
Royalty free music sites
- YouTube Audio Library.
We all know YouTube is pretty much the central video repository of the internet, but you can actually get free music through it for you own videos. You can access the music (and, yes, Sound effects) all through the Youtube audio library. You can search either by Genre, Mood, Instrument (want only guitars, or piano?), Duration, Attribution (Required or Not Reuired), or you can do a more general search via the search box.
Once you think you have found what you’re looking for, then you can click on the triangle play button to the left of the song title. If it’s what you want, then click on the download icon to the left of the star.
2. Free Music Archive:
The Free Music Archive was launched in 2009. All the music is free to download, but if you want to use it in your video or for commercial purposes, please be sure you check out the specific Creative Commons (CC) license for the particular track you want to use.
Check out FMA’s FAQ’s which explain the six different CC licenses found on the website.
Incompetech makes finding royalty free music pretty straight forward. Just click on the “Royalty Free Music” tab and you’ll be able to do a Full Search (which will allow you to choose by “Feel”, “Tempo”, “Genre” or “Length”), View Collections (if you are wanting a more complete list of songs sorted by different types of music), Full list (which lists every track on Incompetech by alphabetical order) and IRSC Catalog (which is similar to Full List but is a unique number specific to the site which indicates where the track has been sourced from.)
When you have found a song you are interested in, click on it and then you will be given the option to either listen to it first before downloading, or you can just download it. (Also you can “Get it from iTunes” or “Watch the Video on YouTube”.)
There is only one catch with using the music from Incompetech. Not that it’s a major issue, after all it’s all about giving credit where credit is due. Kevin, the owner of the site, requests that you give credit to him if you use the music from the site. Fair enough Kevin!
Bensound is the baby of Ben Tissot who is a musician that has generously decided to share his creativity with the rest of us. You can use his music for free, but must give him credit. That’s the least we can do, right? Of course! Thanks, Ben!
You can search via the different Genre tabs, or use the Search box. To sample the track, click on the green play triangle icon, and if you want to download the track, click on the “Download” button! Simple.
Imatunes has a wide variety of tracks available to download, but if you you are after free music, then click on the “Free Tracks” tab. Note, however, that if you click on the “Browse the Catalog” on the Free Tracks page, a pop-up window will appear advising you to sign up (which is free).
Also, make sure you read about the licenses. Some require attribution.
TemplatesWise provide looping tracks that you can use for free on your Youtube videos and multimedia presentations. Click on the category and then find the music you want.
Just be aware that the tracks are less than 1 minute in length, so think carefully about the length of you video.
As mentioned, you have to be aware of the different licenses when you use the music. If credit is required, as some artists have requested, then make sure you provide such.
Read the FAQs and the Creative Commons licensing requirements then go forth and create your amazing video!