There has been a 132% increase in cosmetic procedures, over the past decade; according to an estimate by the American Society of Plastic Surgeons.
Out of all the individuals who have received cosmetic treatments, several million were men. More on that in a minute.
The reason for the increase in cosmetic procedures? ASAPS (American Society for Aesthetic Plastic Surgery) President, Clyde H. Ishii, and American Academy of Facial Plastic and Reconstructive Surgery President, Dr. Fred G. Fedok, agree that the stigma around Plastic Surgery is lessening as more people become aware of the safety, affordable costs and newest technologies. As the stigma decreases and awareness increases, we see more procedures.
One of the changes in perception of cosmetic surgery is that it is about more than vanity. People are seeing it as an extension of their health and self-care.
Along with the changes in thinking, there is a change in who is getting the procedures done. Historically it was primarily women that elected to have cosmetic enhancement. However men are now getting on board with both surgical and nonsurgical enhancement to look younger, to feel more confident and to address aesthetic concerns.
Specifically since 2000, the number of men focusing on surgical or nonsurgical weight loss, anti-aging and aesthetic concerns has increased dramatically.
As men age, their skin loosens and starts to sag; wrinkles become more prominent, there is a loss of volume which leads to an aged look. There are also concerns or defects, from birth, injury or illness that men are opting to correct. Weight loss and skin tightening is also very important to men. Even younger men want to look their best and choose preventative procedures and aesthetic corrections
If you’ll indulge us a little (mostly true) stereotype – men are notoriously poor at looking after their skin, which can lead to damage earlier and could also be another factor in the increase in cosmetic correction and enhancement.
Men typically start with a non-invasive injectable procedure – something that can be done with little to no downtime. These are often referred to as “lunchtime procedures”. This would be something along the lines of Botox injectable, Juvederm, Microdermabrasion, etc.
There is no question that how you look does affect the way you feel. Men also feel their appearance will impact career advancement.
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