Joico introduces nourishing, colour-depositing treatments that create new vibrant colour or refresh faded colour:
Joico Color Butter - 177ml - $24.95 - in 6 shades: Green, Blue, Titanium, Purple, Red and Pink - that instantly create colour with direct deposit dyes that lasts up to 10 shampoos while strengthening weak, pre-lightened hair and restoring vital moisture levels with a formula containing kukui nut oil, shea butter, arginine and Joico's exclusive bio-advanced peptide complex - to leave hair frizz free and amazingly responsive to styling.
Apply on damp hair for a lighter colour deposit or to dry for more intense colour - for a deeper colour repeat the application multiple times - just keep in mind that it works best on blonde or pre-lightened hair - lighter brown hair will still get results, just much more muted and I will attest, the Red shade is an excellent colour reviver for gingers!
It's not a full on hair colour but it will stain everything like one so make sure you wear gloves and an old t-shirt when applying!
Available at participating salons across Canada and online at joicocanada.com.
- Lisamarie -