Marketing Automation Software is a key component of Marketing Automation tools that enable companies to automate their marketing related activities such as email marketing, social media, direct mail, lead generation, digital advertising, and other such activities. Marketing automation products can help streamline marketing workflows and measures the outcomes of the entire marketing campaign across segments and channels. Marketing automation software can often integrate with CRM software, CMS tools, social media management software, and account-based orchestration platforms.

Top Ten Vendors of Marketing Automation Software include –

1. HubSpot– Hubspot is a free, easy-to-use leading growth platform that allows mid-market companies to transform every element of their inbound marketing efforts including social media marketing, blogging and marketing automation and analytics. Hubspot includes sales pipeline management to help to keep track of real-time updates, schedules meetings and client calls and develop leads with effective contact management and chatbots.
2. ActiveCampaign – ActiveCampaignhelps growing businesses to transform the customer engagements by meaningfully empowering business process automation through lead generation and managing customers at every stage of the buying journey. The platform allows businesses to connect and to communicate with their customers through personalized and intelligence-driven messages across the channels.
3. Mailchimp All-in-One Marketing Platform – Mailchimp’s all-in-one Marketing Platform provides user-friendly and AI-powered tools to help...Read More