Influencer Marketing is a hybrid of old and new marketing strategies tools. It takes the old  school method of celebrity endorsement and mashes it up with the modern day content driven marketing campaigns the main differentiator here is that the results of the campaign are collaborations between the brands and influencers but it’s not just about celebrities it resolves around influences. A n influencer is someone who has the power to affect the purchasing decision of others because of his or her authority, knowledge, position or relationship with their audience.

INFLUENCER MARKETING

What is influencer indirect marketing well this is when a brand works with influencers to market one of its products they might be looking to drive more sales or boost awareness their target demographic who the influencer handily, the great thing about influences are they can be anywhere you tend to find an influential people within every industry going influencer marketing campaigns are about are collaborating with these experts who’ve developed a reputation with their field to boost sales so what works on influencer marketing to start you need a strategy a budget and to research you then need to decide on how to find the influencers this could be organically or through paid online platforms or an agency the key thing to remember is you need to be human and you need to be patient you’re talking to individuals not a business so keep it real and if you did not grow up in the 90s you just be nice and approachable you then want to develop your schedule does the influence of prefer monthly quartetly by annually calls or news letters and how will you integrate this with your p on schedule or product release stands you have also got to think about how you might send emails on behalf of key executives and plan travel schedules for face to face meetings so now we know what influencer marketing is this have a quick look of what it is not, it is not just about throwing money or exposure at someone with a big audience to make them say good things about you because of the care and attention to the influence put into growing their audience they’ll be very protective of the people that know and trust them, it’s not about making bundles of cash here it’s also not about quick result for businesses like most social and content marketing you should not trying to sell your products straight off the bat it’s about showing credibility authority and thought leadership in your industry as well as becoming synonymous with that it. A simple rule to follow is that the keyb  to influencer marketing is actually marketing to influences in traditional social media new marketing to your own audience sure you might get some people who share your content engage a lot but these brand advocates might not have much of the following project your content across the web meaning your results will be erratic instead of trying to grab likes and followers and there was throwing various bit of contents out to see what sticks influencer marketing tells us that our time is better spent in marketing directly to influential people whose likes and dislikes we already know and you don’t have to spend a penny doing this to start engage with a right influences across their social accounts, you don’t just hit like comment and show some knowledge and personally underneath their content you can even try creating your own posts you know will resonate and get the attention of your target influences while it’s the influencers audiences that on the prize the target market for brands includes the influences themselves

Why influencer marketing is the next big thing

Three fundamental reasons why influencers are really really amazing for brand and they might not even be what you expect one is in the history books of marketing word of mouth advertising is the best form of advertising you can achieve and what influencers are is word of mouth on steroids version because they are telling their friends just happen to be two million people who respect them and admire them for some reason that they connect with so that is number one number two is the millennial  and gen z base of our world especially today could give about a brand there is no loving connection like mcdonald’s used to have with families where you know they would hug the golden arches when they went they went to get their things right actually fundamentally young people now don’t trust france they think brands are the big guys they think that and what influencer does is it disconnects the brand from their consumer so instead of amazon. You are having someone who they trust say it for you so it’s that distillation between the brand and the consumer that influencers create and the last beautiful piece of influencer is what you could create on the campaign you worked on with us is far more relatable and far more consumable than what that brand would have been able to do on their own so the content that influencers make is just so mainstream and just so normal it’s not over produced and people actually engage with it so that type of content to a brand has now become extraordinarily valuable, so it is the power of mouth and the intersect between brand and the consumer

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