What is Inbound Marketing?

Inbound Marketing is a technique for drawing customers to products and services. Via content marketing, social media marketing, email marketing, and search engine optimization. Think about the last big purchase you made you probably had a problem or need to do a little bit of research to figure out how you could fix it. And then made the purchase from there this is a classical example of Inbound Marketing.

Four stages in Inbound Marketing

Inbound marketing is an all-inclusive term that actually encompasses many different marketing tactics. It includes content marketing SEO marketing automation and more there are four major stages in inbound marketing. Those are attracted, convert, close, and delight.

Advantages of Inbound Marketing

Inbound marketing is the opposite of outbound marketing. Which is much more interruptive bow-bound marketing. An example could be television ads or radio ads where it interrupts the potential buyers’ experience in those mediums. In inbound marketing that’s a little inbound marketing is the creation and the distribution of unique content. It reaches your prospects where they are in the buyer’s journey,

Thinking about it that we run across companies all the time that they are not even thinking about what the buyer’s journey does. So with the web and with social media and with all these other ways to access information that we have these days. When somebody’s about to buy a product or service from you they are gonna go out and they are gonna investigate this. They are gonna talk to friends and neighbors are gonna read reviews they are gonna look online. And we want to make sure that we have unique helpful informational content educational content where that person is looking and that’s what our job is.

You may also like to read: Introduction to Services Marketing

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