Digital Transformation
The global lockdown caused by the spread of the coronavirus has also had an impact on the luxury industry around the world. Especially in the areas of goods transfer, buying and selling, and other similar issues. As well as major brands taking further steps. They have also started to do so, thanks to which these can be released in the market. According to a report published in Al-Rajal, one of the initiatives is to introduce Digital coding systems in the buying and selling process. So that anyone can know everything about it, buy it and deliver it to themselves. There is no need for anything else. It is true that this Digital Transformation did not happen overnight.
But its urgency and urgency have become inevitable in light of the harms of the coronavirus. The most notable feature of this digital transformation is the blockchain or blockchain. It has been seen in big brands and in general sales in recent times. It has become a necessity in the light of digital transformation and the market is changing due to epidemics. This feature is based on the creation of a database for users to know their features and trends. Demand for this specialty has grown significantly as a result of recent corporate scandals, with Consumers wanting to order at home and reluctant to visit stores, making blockchain a regular industry.
Blockchain Technology
Nelson IQ figures show that 73% of the younger generation and 66% of consumers worldwide prefer to buy durable goods from the same brand, a trend that is now being adopted by new consumers. That’s what drives brands to improve their products. This method allows brands to deliver their products directly to consumers. Assess their needs accurately and rationally and at the same time give the manufacturers a transparent and practical approach to the entire supply chain. These technologies also ensured easy access to consumers and gave them more confidence in their favorite brands than ever before. Blockchain technology has also enhanced the ability of consumers and product manufacturers to combat fraud.
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