Each purchase at The Body Shop will now go towards helping isolated endangered animals in rainforests find mates to repopulate
As part of the ethical personal care giant’s ‘HELP REGGIE FIND LOVE’ campaign, every customer transaction will contribute towards restoration and protection of 1 sq mtr of habitat in the forest. The in-store and online campaign stars Reggie, a Red-Shanked Douc from Vietnam, one of the species being given a chance to live safely and repopulate.
The ‘HELP REGGIE FIND LOVE’ campaign is part of the Bio-Bridges programme, which aims to regenerate 75 mn sq mtr of forest and protect it from exploitation, poaching and unsustainable harvesting. Bio-Bridges regenerate and reconnect corridors between healthy rainforest, linking isolated and endangered animals and plant species.
“These areas of forest are biological treasure troves that are being destroyed through poaching and illegal logging. Bio-Bridges are an innovative way to create protected corridors of biodiversity that allow the wider forest to flourish and its inhabitants to breed and thrive,” says Christopher Davis, Director of Corporate Responsibility and Campaigns, The Body Shop.
The first project of Bio-Bridges will take place in the Khe Nuoc Trong forest of North Central Vietnam, home to rare species such as the Red Shanked Douc, Saola (Asian Unicorn), Bengal Slow Loris and the Burmese Python. These species are hunted for food and medicine and illegally logged, with neighbouring habitats still suffering from the effects of Agent Orange (a herbicide) used during the Vietnam war. In this first project, The Body Shop is working with World Land Trust and its partner, the Viet Nature Conservation Centre, to protect the area and its wildlife through regular patrolling and camera traps.
The second Bio-Bridge project will commence in late 2016 in the Garo Hills of Meghalaya, India.
The Bio-Bridges programme and the ‘HELP REGGIE FIND LOVE’ campaign are slices of a larger 14-goal Commitment, ‘ENRICH NOT EXPLOIT™’ unveiled by The Body Shop, upon completion of its 40 years of global and 10 years of India presence.
Under ‘ENRICH NOT EXPLOIT™’ The Body Shop has mapped out specific, measurable targets by 2020, including helping 40,000 economically vulnerable people find employment by 2010; ensuring that 100 percent of The Body Shop’s ingredients are natural and sustainably harvested; and sourcing ingredients from biodiversity hotspots.