Psychology Behind Yellow
Have you ever been in a state where you are feeling a bit done in, it’s raining, it is a Sunday and you are craving something tasty from the Golden Arches. Juicy hamburgers, addicting fries aside, do you ever consider why McDonald’s settled with those arches and why they are yellow?
Come to think of it, Burger King features a yellow bun. The second part of the Subway sign is yellow as well. Wait, the line under the Pizza Hut logo is also a familiar yellow Color. Is there something to all this?
There is a reason for choosing yellow. This is because most people make a decision whether or not to buy something in about 90 seconds. Still others, about 62 to 90 percent, decide to buy based on colors.
If people see yellow, psychologically they feel warm and comforted. No wonder most of us feel happy when we see these restaurant logos. In addition to this, it is bright and easy to notice. When paired with red, which inspires hunger and impulsiveness, it is virtually impossible to pass up any restaurant.
Business Academy’s Marketing adviser and founder says that this what marketing is based on. It connects to people emotionally and taps their insecurities, their hopes, and their dreams. Color plays a role in how people process things subconsciously, the founder notes. Most of us are not even aware of the connotations and judgments we have from color, yet they are there.
Marketers are advised to choose colors consistent with the message they want to deliver to their audience. Color choice strengthens their brand. As an example, a health food company would choose green or earth tones to convey its marketing message to customers.