Is it Worth the Whitening?
Orange County, CA - May 15th, 2019 - Activated charcoal is an odorless black power that is made to be very absorbent; allowing it to bind to molecules, ions, or atoms while it removes them from dissolved substances. Manufacturing activated charcoal involves heating carbon-rich materials to very high temperatures.
Charcoal-based toothpaste is very popular amongst the United States, UK, India, Thailand, Korea, Australia, and Switzerland; advertising it as a method to remove extrinsic dental staining. A broad review titled “Charcoal-containing dentifrices” breaks down the results of 15 previous studies, providing an understanding of what we currently know about charcoal-based toothpaste.
Researchers state that dental products confide too much on marketing to back up their claims. Dr. Joseph Greenwall-Cohen, the study co-author, carried out by the University of Manchester Dental School warns that marketing claims such as charcoal toothpaste having “anti-bacterial” and “antifungal” properties, in addition to being able to whiten teeth, were deceptive.
Ads often use phrases to make it seem like it is a natural or pure product. Scientists proved that phrases such as ‘organic,’ ‘eco-friendly,’ or ‘herbal’ were used to advertised 88 percent of charcoal-based products. Fifty-four percent used two or more of these words in their marketing campaigns.
The analysis in 2017 discovered that 8 percent of the fifty kinds of Toothpastes studied contained fluoride 96 percent claimed to help whiten teeth, and over 50 percent offered therapeutic benefits. Twenty-eight percent of the toothpastes had claims of low abrasiveness, along with antifungal benefits at 12 percent. Just 10 percent of the toothpastes had some form of endorsement by a dental professional, and none of the above claims have been proven.
In addition to the attractive language, endorsements from celebrities are often used to attract consumers. “Much of the time the celebrity has had professional tooth whitening, and their white smiles are not a direct result of using the product. From a whitening perspective, there may be anecdotal evidence of their whitening potential but any effect they have will likely be superficial. Many toothpastes which claim to whiten our teeth are simply removing surface stains, and will not offer the long-lasting bright white smiles which many users may be looking for, or being promised through advertising,” warns Dr. Nigel Carter, CEO of the Oral Health Foundation.
The new study results found that the charcoal-based products may be harming our dental health due to not containing essential ingredients to prevent tooth decay. Dr. Nigel Carter explained some charcoal toothpastes might be “over-abrasive” and wear away tooth enamel, which results in sensitive teeth.
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About Ampronix
Ampronix is a renowned authorized master distributor of the medical industry's top brands as well as a world-class manufacturer of innovative technology. Since 1982, Ampronix has been dedicated to meeting the growing needs of the medical community with its extensive product knowledge, outstanding service, and state-of-the-art repair facility. Ampronix prides itself on its ability to offer tailored, one-stop solutions at a faster and more cost-effective rate than other manufacturers. Ampronix is ISO 13485:2016, and ANSI/ESD S20.20-2014 certified.
