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Lawsuits Target Diet Soda Marketing

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The 3 biggest carbonated beverage makers within the United States are being sued for allegedly deceptive shoppers about vitamin sodas.

The federal proceedings have been filed Oct. 16 and accuse Coca-Cola, PepsiCo and Dr Pepper Snapple Group of promoting their vitamin sodas in means that makes shoppers imagine the goods will lend a hand them lose or arrange weight, whilst analysis has proven the other is right, CBS News reported.

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According to the proceedings, the corporations’ use of the phrase “diet” within the merchandise’ “false misleading and unlawful” advertising and marketing may make a “reasonable consumer” imagine the beverages are a vitamin support.

“What’s been going on is clearly deceptive advertising,” mentioned Abraham Melamed, one of the crucial lawyers in the back of the case, CBS News reported. “In our opinion, it’s one of the biggest consumer scams in the last 50 years, and it has to stop. There’s a strong sense of urgency because there are hundreds of thousands, maybe millions, of consumers out there that are being deceived on a daily basis.”

A Coca-Cola spokeswoman mentioned the lawsuit towards it’s “completely meritless.” PepisCo and Dr. Pepper Snapple declined to remark, CBS News reported.

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