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Why do we fail to reach our fitness goals?

When it comes to attaining our Fitness Goals, our willpower only seems to last a few weeks. According to the Fitness Industry Association, about 12% of gym memberships are signed in January, but the numbers fall drastically in February. So why does this happen and why can’t we keep up a regular schedule when it comes to going to the gym or working out in general? You usually hear things like ‘you’re not strong enough to stick with your goals’ or ‘you’re not determined enough’, but it seems the problem is in the way we’re built. As humans, we only

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Why do we fail to reach our fitness goals?

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