Conversion is really important to any business that wants to be successful, especially for e-commerce. Without a conversion, nothing happens to your business. There will be no registration, no click, no sales.
Although it is so important, many studies show that “53% of businesses spend less than 5% of their total marketing budget on conversion optimization” and “35% of businesses report that their conversion rate is less than 1%” – Matt Janaway.
And here are the 9 Conversion Rate Optimization tips you can do right now to start your CRO process.
What Is Conversion Rate Optimization?
Conversion Rate Optimization (CRO) or Conversion Optimization helps you to:
- Increase sales
- Increase the number of email subscribers
- Increase your popularity
- Shorten the reputation gap between you and your opponent
According to Neil Patel, SEO and CRO should go together, as they create a symbiotic relationship that will allow you to achieve your business goals. You need traffic before you worry about converting. And SEO helps you achieve that.
It’s no surprise that we have to invest in tools and services that optimize conversion rates. More and more companies offer such tools/services.
Why Conversion Rate Optimization?
Everybody knows, time and money are very important for any online marketing campaign and building a successful online business.
CRO is especially vital, but it needs more than that. You need traffic to your website and put them into your sales funnel.
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To do this, you need to invest in the following components of the CRO:
- Content quality
- Call To Action (CTA)
- Structure your site, with avoiding constant changes
- Unique values
- Simple purchase page
CRO is a process that requires a lot of work to do. You just cannot think there is one day or several days to optimize. It requires continuously.
9 Conversion Rate Optimization Tips To Increase Your Sales
1. Social Proofs
Social proofs include Testimonials, Reviews, Social Interactions (Like, Share, Retweet, Pin…) and influential statements. It sounds simple, but if your customers see these little things, they will feel your brand is much more reliable.
2. Trust Signals
Testimonial and Review also show that your business is reliable. The ways you can strengthen your customer’s trust are to provide a 30-day guarantee, refund guarantee, make things as simple as possible for people to contact you and display trusted certificates, such as Verisign, Truste, or McAfee Secure.
It’s important to understand that the different markets you target have different trust signals. For example, trust signals in the US may not work in Australia.
3. Product Demo Videos
Sherice Jacob has said: “StacksAndStacks.com reports that visitors are likely to make a purchase after watching a product demo video that is 144% more likely than the non-watchers.”
It’s no surprise that product videos help convert customers by giving them a direct visual about your product and better suggestions of what they are buying, bringing the aspect of the look and feel as real as they are in the normal stores.
4. Customers Do Not Have to Register to Order
Registering is a relatively round process, making the customer more likely to quit the payment process. One of the biggest reasons why customers ignore products is because they do not want to create accounts for payment.
Try providing fast payment options like “guest payment” to minimize barriers and the possibility of customers leaving the shopping cart. This will allow your customer to proceed with the payment process without giving out unnecessary information.
5. Free Trials
GetResponse, an email marketing platform, has added a “Start your free trial” button to a form that requires users to fill out an email and password right on the homepage and increase nearly 159% of their free sign-ups. And it does not affect the number of paid account subscriptions.
By offering something free, your customers will feel less risky when trying your product/service – that will bring you higher e-commerce conversions if they like your product/service.
6. Language of Action
Especially in the CTA, choose words or verbs that specifically direct viewers to do something. For example, “Get a free copy”, “Make a reservation now” or “Sign up now”, “Try it free today” …
Adding a sense of urgency to the call to action will help you grasp the fear of miss mentality, which will benefit instant conversions.
7. Available Items in Stock
If you sell a physical product, let the customer know how many items are in stock. Especially when the quantity starts to decline, which creates a sense of urgency, for your customers to act quickly.
You can do this without having to use specific numbers too. For example, adding “Only very little left!” Or “Only 1 left in stock” you can motivate your customers to confirm their purchase because they do not want to lose the product.
8. Related Products
From personal experience, I can say that this technique certainly works well. Show your customers relevant products as they browse the online store to help them interact and create a more personalized feel for the shopping experience. There are tools you can use to make product recommendations, as well as emails to get customers back to your store.
Amazon is a typical case for this.
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9. Aesthetics Test of The Website
It is always important to check out the different visual aspects of the store to understand what makes your customers react best. These can be small details, but surprisingly, it can make a difference:
- Colour of links – Most studies show that blue links work best, but with Beamax, the maker of the projection screen, has created red links and improved click-through rates up to 53%.
- Size, shape, and colour of buttons
- CTA Placement – An experiment shows that the CTA placed on the left side of the site is more effective than the position placed on the right.
- Thumbnail for video
- Content length
- And the use of directional signals – The guide signals the customer focuses on the most important parts of your page, just not too flashy or beyond their expectations
There are many items you can experiment with and refine when optimizing your e-commerce conversion rate and it’s really worth it.
Thanks to the innovation in technology that users are increasingly confident in entering credit card information online. E-commerce activities will become easier than ever. You only need to include the conversion rate optimization on your priority list.
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