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What will the ‘Peloton for mental health’ look like five years from now? And, who will develop it?

MindLabs raises £1.4M for its new platform, a ‘Peloton for Mental health’ (TechCrunch):

Ideally, mental wellness should be considered part of a healthy daily routine, like exercise. But even exercise is difficult to turn into a regular habit. Peloton addressed physical fitness by combining smart stationary bikes with live classes and community features to create an engaging experience. Now a new startup, MindLabs, is taking a similar approach to mental wellness

Its platform will launch next year, first with a mobile app that combines live videos from mental health professionals who lead meditation and mindfulness sessions, and features to help users track their stress levels. The full platform will also include an EEG headband, called “Halo,” that measures signals, like heart and respiration rates, that can help show users how effective their sessions are … Two of the main ways MindLabs’ platform differentiates from other mental wellness apps is the combination of its video classes and EEG headband. The videos will initially range in length from 10 to 40 minutes and, like Peloton’s classes, will be available on live stream or in pre-recorded, on-demand sessions.

The News:

MindLabs Raises £1.4 Million Pre-Seed Funding To Launch Its Live Mental Health Platform (press release):

MindLabs, the London-based digital mental health company, has raised a £1.4 million pre-seed investment round led by Passion Capital, with participation from Seedcamp, as well as the founders behind leading British consumer tech companies Cazoo, Zoopla, Urban and Carwow.

This is the company’s first round of funding as it aims to tackle the growing problem with mental health, under increased pressure as a result of the Coronavirus pandemic, which has seen depression double in British adults over the last 12 months.

The platform, initially available as a mobile app launching next year, will combine live video from professionals in therapy, psychology and mindfulness with an online community and analytics allowing users to track their current levels of stress or relaxation. By allowing people to track progress using a range of sensors, including EEG, the app aims to help them rewire their minds through neuroplasticity, enabling strengthening of the neural pathways associated with being in a calm mental state…

Adnan Ebrahim, co-founder and CEO of MindLabs, said: “Having run a media company in a tough market with a young, millennial workforce, we witnessed first-hand how there was a complete lack of investment in helping this generation with their mental health in a way that they’re used to: a community product that is mobile-first and video-led. We want to make the world a happier place by making working on your mental health as normal as going to the gym.”

News in Context:

  • Meditation app Calm said to be raising $25M to become the “Nike of the mind”
  • Five reasons the future of brain enhancement is digital, pervasive and (hopefully) bright
  • Digital brain health firm Headspace raises $34 million to scale up meditation service and transform mind health
  • The NeuroGeneration and Humankind’s Quest to Enhance the Brain
  • Three ways to protect your mental health during –and after– COVID-19
How to promote brain health at scale: Examples in the workplace, K12 education and consumer tech from SharpBrains

The post What will the 'Peloton for mental health' look like five years from now? And, who will develop it? first appeared on SharpBrains.

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What will the ‘Peloton for mental health’ look like five years from now? And, who will develop it?


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