Finally! The most popular app that is renowned for its beautiful photo filters had its redesign!
Back when iOS 7 was introduced marks the end of the "skeuomorphic" design era for iOS app UI, thus the beginning of the flat-modern design trend. It did not took long for Popular apps like Facebook and Twitter for a Redesign to follow the flat-modern design revolution. But one popular app was left behind during this paradigm shift, and that was Instagram.
May 11, 2016, Instagram finally introduced a vivid redesign of the Brand and it generated mix reactions to hundreds of millions of users. Even though the rebrand launch arrived with a summery, optimistic video to explain the decisions behind the design, the mass tend to have split opinions about this.
Some are psyched about it the general look and feel, the other some are not a big fan of the Icon at all. There are those who are trolling from "the choice of gradients of the icon came from a default Photoshop gradient preset" to "it looks like that one background preset on Microsoft Powerpoint".
For me, I really like the new black and white UI, very streamline and sleek.
But the icon I have mixed feelings. I kind of liked it in a way that its new, vibrant and follows the modern flat-simplistic trend, but it kind of lost that iconic, timeless instamatic feel that Instagram was known for. Now the logo is just like one of those filtering apps that randomly pops up on the App Store.
They also redesign all their companion apps to fit the general redesign of the brand: Hyperlapse, Boomerang and Layout.
It is kind of fascinating how one brand that undergoes a lot of process ends up so simple. What do you think of the design. Share your thoughts on the comments below.