2018-03-07 00:17
Digital Monthly covers what’s happened across the digital and marketing industries in the last month. This edition, we look at Facebook's latest algorithm update, VERO comes in out of… Read More
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Metrixa Blog | Insights In Digital Marketing Blog
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Metrixa is a digital marketing company offering services in Bid Management with proven strategies that can help increase your ROI.
2018-02-15 00:38
A few months ago, Metrixa was shortlisted for Google’s Premier Partners Award for Growing Businesses Online. Here are some of the things we implement to help our clients grow Read More
2017-11-15 23:04
Google has recently announced an expanded beta testing of AdWords Attribution Modelling. Here's how you can determine which Attribution Modelling method is the most suitable for your campai… Read More
2017-07-18 06:24
Who really deserves to wear the crown? In this blog post, our CTO discusses why he thinks Content isn't King, and who really deserves to sit on the digital throne Read More
2017-06-29 02:15
Choosing any business to partner with yours is a difficult proposition, and the wrong decision can cost your company dearly. So before engaging with a digital agency, here are some things yo… Read More
2017-06-28 04:33
Video ads are on the rise - but not all are created equal. Here are some examples of what we think are great video ad campaigns Read More
2017-06-25 23:52
Social media channels are full of businesses trying their hardest to sell their products and services to an audience that isn't listening. In today's post, we're looking at what you can do d… Read More
2017-06-20 04:08
In response to the user and advertiser community, Facebook is rolling out stricter ad and landing page quality requirements over the next few months Read More
2017-06-13 23:41
Google AdWords Quality Score is a measure of how appropriate your ads and landing page experience is for your target audience. New data available in your AdWords campaigns gives us more insi… Read More
2017-04-19 06:05
What AdWords' latest changes to Exact Match can mean for your Ad campaigns and how you can minimise any negative effects Read More
2017-03-24 02:50
Learn how to view and download stats and customize your columns for your Facebook Ad campaigns using Metrixa AdManager Read More
2017-03-16 02:26
Metrixa AdManager lets you manage your Facebook Ad Campaigns quickly, easily, & from anywhere. This video tutorial shows you how to create ad campaigns Read More
2017-03-09 04:52
Metrixa AdManager helps marketers do more with their Facebook ad campaigns in less time. Our video tutorial walks you through how to use Metrixa Admanager Read More
2016-09-19 03:16
2016-09-07 02:23
A breakdown of what Google's latest offering, Data Studio 360, can do for businesses. A simple, clear explanation of what it is; how it differs from Google Analytics; and how companies can g… Read More
2016-08-25 01:09
Part 3 in the Facebook Advertising series explaining how businesses can generate website traffic and leads through strategic Facebook Advertising Read More
2016-06-21 22:57
Discover how your brand/company can get the most from advertising for Mobile and Desktop Apps on Facebook Read More
2016-06-08 04:05
A guide on how to advertise on Facebook effectively. The first post in a multipost series. Part 1 covers page likes and engagement Read More
2016-05-25 06:48
How five brands successfully used prominent digital marketing channels to create timely campaigns and generate engagement from their target audience Read More
2016-04-20 07:01
Three main issues why your SEM Campaigns may fail and how you can fix them immediately Read More
2016-04-05 22:00
When most people think about SEO today, we focus on areas such as content, public relations, and social signals Read More
2016-03-31 22:00
Conversion rate plays a pivotal role in digital marketing and the overall profitability of your website Read More
2016-03-29 22:00
Digital marketing has an unwavering focus on data analysis, insight and measurement – and with good reason Read More
2016-03-21 23:00
Your brand search terms help give your new keywords, ads, and landing pages a little quality boost that can result in major cost savings Read More
2016-03-08 23:00
This question comes up frequently in marketing discussions and social media planning meetings. Here's how to make sure you hit the right amount Read More
2016-03-03 23:00
Social shopping is now changing the rules for social media advertising, so we are going to look at what it is, how it works, and why it’ll be the next big thing Read More
2016-02-16 23:00
There have been many discussions, changes, and challenges in website conversion and behaviour tracking in the last 12 months. Here’s how you can track your customers without scaring th… Read More
2016-02-08 23:00
Valentine’s day is just around the corner, and while some people feel cynical about the event, the fact is that sales spike during this time Read More
2016-01-21 00:00
Twitter is alive with activity, boasting over 300 million users and over 500 million tweets sent every day. Here's a quick guide to understanding the different types of twitter ads and how t… Read More
2016-01-12 23:00
Search Engine Marketing is one of the most misunderstood marketing acronyms and often confused with Search Engine Optimization Read More
2016-01-07 23:00
Marketing, whether digital or traditional, requires an understanding of behaviour and what drives us as humans to need, want and desire something Read More
2016-01-03 23:00
Our top 5 predictions to look out for in digital marketing in 2016 Read More
2015-12-14 23:00
A recap of how much Search Engine Marketing changed and evolved in 2015 Read More
2015-12-09 23:00
How to effectively apply the most common marketing cliches into the correct context Read More
2015-12-07 23:00
Explaining the ins and outs of micro-conversions and why they are an important component for business growth Read More
2015-12-02 23:00
Social media has become a very important marketing channel for brands and, if well executed, has the ability to deliver impressive outcomes Read More
2015-11-30 23:00
With the right approach, and with your audience in mind, you can still get almost any products or services out on social media Read More
2015-11-25 23:00
Ads that appear for transactional search queries should clearly state your unique selling points, reputation and benefits Read More
2015-11-23 23:00
Paid social media is a measurable marketing channel that allows you to attribute value to the activity and interest you generate and measure that value against your ad spend Read More
2015-11-19 23:00
Five reasons why you shouldn't abandon your Bing Ad campaigns Read More
2015-10-27 23:00
Multi-Channel Attribution is a red hot topic in our industry, but is often misunderstood. Why is it so important? Read More
2015-10-21 22:00
Why enabling Google AdWords call extensions could be the best thing you do for your Pay Per Click Ad campaign Read More
2015-10-19 22:00
Six tips to make your ad campaign stand out with display advertising Read More
2015-10-14 22:00
Three tips to help you succeed in PPC bid auctions and outperform your competitors Read More
2015-10-12 22:00
How Conversion Rate Optimisation can improve your website conversion funnels and increase conversion rates Read More
2015-10-07 22:00
When marketing to millennials, it is vital that your brand provides an engaging, interactive discussion rather than a sales pitch Read More
2015-09-30 22:00
Three ways to ensure that your digital marketing channels are appropriate for your message and will engage your audience Read More
2015-09-21 22:00
With adblockers on the rise, find out how you can ensure your ads still reach your target audience Read More
2015-09-17 22:00
Asking the tough questions before you hire a digital marketing company will ensure that their capabilities match your long term intentions Read More
2015-09-01 22:00
How Google's New Adwords Features make bid optimisation essential for success Read More
2015-08-18 22:00
Remarketing is a nifty feature that allows you to segment a part of your audience who have already been to your website and seen your content Read More
2015-08-04 22:00
If you are unsure of exactly what bid optimisation is, then this post is for you! Read More
2015-07-29 22:00
When most companies need a digital strategy, they look to their digital marketing department or agency to plan and deploy a solution Read More
2015-07-20 22:00
Some tools focus solely on conversion tracking while some tools go one step further and do both conversion tracking and digital marketing optimisation Read More
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