Re-Research? Are you hearing it for the first time?

I know that you have already done the keyword research task before writing the content.

Now, I’m asking you to do the keyword research again!

How to do Keyword Re-Research? 

Find out the current ranking of your blog post and the keywords (you want to improve) that you are driving little traffic.

For Example:

Let’s assume your blog post holds a position on the 2nd or 3rd page of Google and thus you will definitely be getting the organic keywords in both Google Analytics and Google Webmaster Tools.

I hope that you have added GA and GWT to your WordPress site.

Visit Google Analytics > AQUISITION > All Traffic > Channels > Organic Search

Visit Google Webmaster Tools > Search Traffic > Search Analytics

From the list of keywords, collect the keywords related to the blog post that you wish to rank top.

Why Gathering The Search Phrases From GA & GWT?

Including these keywords would help to achieve high TOPICAL AUTHORITY (depth of expertise) and fill the gaps in your content.

After collecting the most appropriate LSI keywords for the second time, write and add some informative piece of material to get better rankings for keywords. 

Do not edit the article too often!

Just keep everything ready (keywords + some fresh content) and update the post.

How To Make Blog Post Better? 

Here are the 5 quick tips!

1. Add keyword variations in H2 & H3 tags and use Table Of Contents Plus WordPress plugin (TOC) to get displayed in SERPs.

2. Make sure that you have followed the Best On-page SEO Strategies and keep the keyword density around 1%.

3. Ensure that you have written Attention-Grabbing Title to improve the click-through rate by the searchers

Here are some SMART yet Attractive Titles

# Top-Notch SEO Tools To Buy in 2018 (Don’t Miss To Check #2 Tool)

# Best Cheap Managed Hosting For E-Commerce (#3 Is Most Reliable)

# Excellent Alternatives For Long Tail Pro (Check The Bonus Tool)

4. Outbound Links (External links) are considered as one of the search engine ranking factors, and hence you may link some valuable resources of the industry influencers.

Don’t miss to reach them and tell that they got mentioned/featured like this

You will get social reshares by the mentioned expert, and sometimes they may be interested in linking your blog post to their upcoming articles.

5. Write a Resourceful Meta Description (155 characters) by keeping the search users in mind and include a call-to-action along with the primary keyword.

If possible, use the keyword variation there as well. Here is an example

So, you have collected the semantic keywords and updated the blog post that you wish moving forward top on search engine results.

Now, it’s time to focus on Internal Linking & Anchor Text as they both play a dominant role in improving the keyword search rank!

(Anchor Text – The text you use when you link the post)

When you interlink the posts, use the specific keyword phrase that you want to rank for. Also, do not use the same keyword as Anchor text for several internal links; instead you may use its close variations.

For Example

WordPress Block IP is the target keywords needs to be boosted, you may use the exact phrase as Anchor text while interlinking the posts at relevant places.

You may also use the LSI keywords like “Block IP in WordPress“, “Ban WordPress IP” & “Blacklist WordPress IP“

How To Do Internal Linking Effectively? 

Internal linking can be done in 2 ways!

1. Look at your old blog posts and take the related ones to the content that you have just updated with new data and semantic keywords. 

Add the post URL (that needs to be enhanced) with the right anchor text.

** PRO TIP **

2. Writing the new blog posts as the supporting articles to the content that you try to rank for is also a wise move when it comes to the keyword search ranking improvement. 

Create informative blog posts (2-3) and naturally link the post that you want to boost the search engine position. Here also, try to add the URL at the STARTING of the new content.

Adding the target URL to the old & freshly made posts through the internal link will enhance your keywords ranking.

It is well-known that the SEO & Social media are correlated and hence it can increase your keyword ranking. 

How To Improve Your Organic Search Ranking With Social Media?

1. After editing the blog post with better keywords + content and linked to the old & new posts, earn some social signals from the major networks like FaceBook, Twitter and Google Plus.

2. Verify that you have optimized your social profiles for keyword searches. Include the target keyword in your headlines, bios, and links to your social media profile. 

3. It is clever leveraging the powerful platforms like Medium, and LinkedIn by publishing new content and link the post naturally from there.

4. Bizsugar and Klinkk can get the dofollow backlink for your blog post, so make use of those blogging communities.

5. Repurpose the content you want to tweak through a visual presentation and upload in the SlideShare (Insert the URL in the presentation).

Contributing the guest posts on ACTIVE blogs is one of the best strategies that would work like a charm in perking up the performance of your target keyword or content.

Please note that I have mentioned the word “ACTIVE” blog.

Yes! It would have a good reader-base and supporting community.

I have seen that the bloggers make mistakes in choosing the blogs to contribute their guest posts. They always look for the DA of the blogs.

According to my point of view, looking at the DA of the blogs for guest blogging will not be much help. Instead, you may search for the blogs that have loyal readers even though their DA is below 25.

And the reason for this is, your blog post (with the post link that you want to rank) will get read by those devoted audiences and it would tweak your organic ranking.

How To Choose The Blogs For Guest Blogging?

** PRO TIPS **

Use AHREFs tool the check the dofollow backlink count of the site that you would like to guest blog.

In the below image, you can see what am I exactly talking about! Is it possible to build 5K+ dofollow links?

How To Write The Guest Post?

Here, the purpose of guest blogging is to advance your keyword search rankings.

Therefore, after choosing the active blogs, select the topic related to your high rank aiming post.

1. Read their guidelines

2. Write the useful piece of content with excellent resources.

3. Craft error-free post through a proof-reading tool

4. Show your expertise but assure that you’re writing the facts (Do not use “I Think” “It May Happen”, etc.)

5. Add your blog post with proper Anchor text (you can use the exact keyword that needs to be moved top in SERPs and try to embrace the link to the earlier paragraphs of your guest post)

6. Include a CALL-To-ACTION and Avoid inserting affiliate links.

In the year 2010, the Google has officially confirmed that it is counting the site speed as one of the ranking factors. It expects the site pages load under 2 seconds or less.

This rule is to offer the best results to the search users, as they are impatient and would bounce off your site.

When you care about the user satisfaction and happiness through a fast loading website, Google and other search engines will be blessing your site with the higher search rank.

Why Your Site Speed Is Slow?

Poorly coded design, Unreliable hosting, Uncompressed images, Post revisions, Numerous Ad banners, Unessential scripts, and redirects are some of the frustrating reasons for slow loading website.

I have written a lot to increase the WordPress Speed!

Just have a glance at them

Essential Tips To Speed Up WordPress

Advanced Speed Optimization For WordPress

How To Optimize WordPress Database?

I have also listed some fastest WordPress themes that would make your site load under very few seconds.

It is good that you have recognized the importance of making the site fast to lower the bounce rate.

But still, if you have an unpleasing design with poor site navigation and most horrible content readability, then the readers will skip your site for sure.

They may also hit the back button of their browser without taking any action if they did not get what they have precisely needed for!

This, in turn, increases the Dwell time or bounce rate of your site and may affect your keyword ranking in search results.

What are Dwell Time and Bounce rate?

Dwell Time – The amount of time elapses between the search result click of a user and then come back to the SERPs

Bounce Rate – Bounce rate is a single page session metric. When the readers didn’t perform any actions like hitting other pages or read more button, you will get high bounce rate.

According to Google RankBrain Algorithm, you will be upranked when your page satisfies the visitors who are landing on your site to get a specific solution.

View the images below, you can understand easily!

Image Credit: Backlinko.com

So, it is CRYSTAL CLEAR

How To Reduce The Dwell Time & Bounce Rate?

Encourage the visitors to stay longer on your site and offer what they are precisely looking for!

1. Get a good site design with simple navigation and mobile responsiveness

2. Ensure your content is more accessible (Breakdown the paragraphs and use bullet points).

3. Do not use annoying pop-ups and advertisements

4. Interlink your relevant blog posts for further read/reference

5. Increase user engagement through useful videos, images, and infographics

6. Include a clear cum convincing Call-To-Action.

Where To Check The Bounce Rate Of A Page?

You may use the Goole Analytics tool to understand the user behavior (Behaviour > Overview)

Building a meaningful relationship with the co-bloggers and the industry authorities for a specific purpose can be called Blogger Outreach.

You may use this “Reaching Technique” to get a contextual backlink for the content you want to improve your keyword search ranking. 

How To Do Blogger Outreach To Acquire Backlinks?

1. Identify the active bloggers related to your niche; Use Alltop.com or Buzzsumo.com

2. You may also set a Google alert for the keyword that needs to have a peak presence so that you will get the announcement when someone has published the relevant content from where you can get a backlink.

3. After collecting the list of bloggers or getting notifications in the Google alert, build a respectful relationship by sharing their content, leave comments on their blog posts and pinpoint the broken links/outdated data (If any). You may also feature them in your blog post. This long-lasting relationship matters!

4. Direct approaching method for your link building campaign wouldn’t be fine because most of them might refuse to respond when it comes offering the Dofollow link

5. After making a successful relationship with the passionate bloggers, shoot a polite outreach email by praising their work.

How To Write An Outreach Email?

Here is a helpful format

Subject: Add Value To Your Resource Page

Hey (NAME)

I’m glad to say that I’m regular on your blog. While reading one of your blog posts, I came across your resource page about (Topic).

I would say that it is an impressive piece of content that helped me a lot. The sources that you have linked to your article are useful. I also noticed that you have discussed (Your Topic)

It reminded me of my recent excellent work on the same topic; just have a glance (Your Blog Post URL) I would love to know your feedback.

Moreover, it might be a great fit to your resource page. I would request you to consider linking my post to yours. I’m sure that my article return value to your readers.

I’m interested in doing the return favor; expecting a positive response from you. Keep doing your wonderful job!

Regards,

[YOUR NAME]