2024-02-03 10:00
Making a successful, well-optimized website is something like confounding your own, custom-made. Like a vast net into the ocean with the hope of catching fish as many as possible. It would b… Read More
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Search Engines Optimization, Social Media and Content Marketing, Metrics and Analysis - Online Marketing News, Tips, Infographics, Ebooks, etc.
2023-03-16 11:42
The General Data Privacy Regulation (GDPR) came into force on 25th May 2018 and has significant implications for marketers, and how organisations obtain, store, manage, or process the person… Read More
2022-04-05 08:19
Creating a unique and memorable brand identity in 2022 can seem like a challenge. After all, there are so many brands already and almost everything you can think of has been done before. Tha… Read More
2022-03-28 08:22
Humans have always been highly visual beings – and now, we’re spending quite a fair amount of time looking at moving images on screens. When trying to promote a brand online, you… Read More
2022-03-25 12:12
To promote your company on the Internet, there is no need to explain: you must use link building. You realize the incredible importance of links for traffic increase and lead generation. But… Read More
2022-03-08 08:24
Google Analytics can help you track your progress in real-time: And let’s face it, you don’t want to become a statistician, but it’s important to keep an eye on the numbers… Read More
2022-03-01 11:00
Considering that 89% of marketers state that email marketing is their primary lead generation channel, and 72% of American adults prefer companies to communicate with them via email… Read More
2022-02-15 14:41
💡 Looking for a complete Marketing Platform to manage your campaigns, internal team and outsourced resources? Try DOZ Marketing for free today! Each agency and… Read More
2021-12-16 07:00
As a rule, when the subject of environmental protection is brought up these days, it is usually done through the lens of some event or a social movement. While we have personalities like Gre… Read More
2021-12-14 20:35
Marketing a greener perspective can rapidly become a challenge nowadays. Indeed, some companies have been (rightfully) accused of greenwashing their brand. The term ‘greenwashing&rsquo&hell…Read More
2021-12-09 13:05
Many professionals will automatically equate the top cybersecurity threats to well-known sectors such as banking, cloud-based big data storage, and governmental agencies. However, it is wise… Read More
2021-12-07 23:05
Last month a crypto scam was revealed: the Squid Token. This token traded on Binance is based upon the famous series Squid Game. It was, however, unapproved by Netflix. Regardless, it manage… Read More
2021-12-02 13:05
DSocial media is all about innovation and keeping up with the latest trends. And LinkedIn shows the lead this year with some pretty substantial changes in its features. But the thing is that… Read More
2021-11-30 13:05
Do you remember, back in 2017, when Twitter decided to double its number of characters? If you followed the trends at the time, you probably noticed that, in a year, the length of tweets did… Read More
2021-11-25 10:24
Affiliate marketing is a way to generate sales for your business by using paid affiliates who earn commissions for every customer or sales they generate for your business. Affiliate marketer… Read More
2021-11-12 13:06
Welcome back! Last week we talked about the first three digital marketing lessons your business can take away from Tesla’s Model 3 engine. Today, we are ending this topic with th… Read More
2021-11-04 15:59
Last Monday, Tesla passed the $1 trillion stock bar. With the launch of the Tesla Model 3 at the beginning of the year, and the rumor of Hertz’ huge order of 100.000 cars last week, th… Read More
2021-11-04 15:59
Last Monday, Tesla passed the $1 trillion stock bar. With the launch of the Tesla Model 3 at the beginning of the year, and the rumor of Hertz’ huge order of 100.000 cars last week, th… Read More
2021-10-28 13:05
Search engine optimization evolves year after year as search engines like Google continue to change and improve algorithms. Knowledge of the key ranking factors that change the way businesse… Read More
2021-10-26 12:07
Last week Kanye West changed his name to Ye. Not only was Ye his surname, but also his 2018 album title. The music celebrity is currently divorcing his wife Kim Kardashian. Although he does… Read More
2021-10-21 13:05
Most small business owners have a long list of daily tasks that they need to get done to ensure that their business survives and thrives. Organisation is incredibly important to make sure th… Read More
2021-10-07 13:05
Marketing has a unique edge over sales; it is a lot more customer-centric than sales. A marketer – unlike his sales counterpart, cares a lot more than just the one-off profit he could… Read More
2021-09-23 13:05
“Social media strategy isn’t rocket science, but it might as well be if you don’t know what you’re doing”- Sherree Mongrain. In today’s world, organizing… Read More
2021-09-09 13:05
Do you have a truly amazing product that you wish to market to the general public? Perhaps one of the services which your firm offers is set to revolutionize a specific industry. In either o… Read More
2021-09-02 13:05
The words “corporate” and “design” are harmless when they are not related to each other, but when they are together, everything is different. The UX of enterprise app… Read More
2021-08-26 13:05
When it comes to digital marketing, jargon can be confusing and intimidating. But don’t worry. In this article, we’ll go over what conversions are and how to generate more conver… Read More
2021-08-19 13:05
What encompasses a sound B2B social media strategy? Common answers will include addressing the correct target audience, providing regular updates and obtaining valuable feedback in order to… Read More
2021-08-12 13:05
How often do you think about the benefits of interactive video media with your ongoing marketing campaign? You might find it somewhat surprising that most business owners have yet to leverag… Read More
2021-08-05 13:05
5 Ways in Which Marketing Automation Software Can Provide Your Enterprise with a Massive Boost What is the Purpose of Marketing Automation Software? One common myth is that marketing automat… Read More
2021-07-29 13:05
Even those who are relatively new to the e-commerce sector have likely heard of big data. This type of information has become crucial in terms of identifying trends, connecting with the righ… Read More
2021-06-10 13:05
Conversion rate is a vital metric that marketers should always consider when setting up their campaigns as it records the number of audiences who do their desired action. These actions could… Read More
2021-06-07 13:05
Traditional marketing is losing effectiveness, they no longer resonate with audiences as it once did back in time, all hail to new innovative strategies which are being introduced in the mar… Read More
2021-06-03 13:05
Are you curious to learn about how web design impacts content marketing? This is a quite common question. When we consider the simple fact that competition is on the rise, it only makes sens… Read More
2021-05-20 13:05
Life is about decisions. Even fixing the right song on Spotify to wake up to brings a bit of change into the daily routine. One may analyze, study the options, or jump right into decisions… Read More
2021-05-17 13:05
Digital marketing is a developing and growing industry that is much easier to start in than others. If you are interested in building a career in digital marketing, it is a great option as t… Read More
2021-05-13 13:05
In the business landscape, content is king. We bet you’ve heard it a million times already, but we’ll never get tired of stressing the value of content just because it’s hu… Read More
2021-05-11 13:05
There is no secret that marketing has always been and still is a cornerstone of business success. Regardless of the scope and niche of business, it is marketing that helps it connect with it… Read More
2021-05-06 13:05
Have you noticed that more and more and more of your business associates and friend are boasting about how their productivity levels skyrocketed after switching to working from home? The phe… Read More
2021-04-29 13:05
If your recent online marketing campaigns are leaving much to be desired, the chances are high that you might not be leveraging the concept of media planning to its fullest extent. Virtual a… Read More
2021-04-22 13:05
With the number of people choosing to shop through their phones rather than in-store, the number of smartphone users is growing by the day In fact, more than 275 million Americans own a smar… Read More
2021-04-19 13:05
When should you use a targeted PPC campaign and how does SEO fit into the equation? This is arguably one of the most important questions that needs to be addressed if you hope to leverage th… Read More
2021-04-15 13:05
The COVID-19 pandemic has shaken the entire world, changing our reality to an uncertain one. It’s a difficult time for everybody, particularly in the business world. The economy is sti… Read More
2021-04-08 13:05
Social media and email are two of the most important digital marketing channels in 2021, but they can only do so much on their own. Both platforms are most effective when combined with each… Read More
2021-04-05 13:05
It’s easy to answer the question, which reasons make branding more important than ever? Just think about the last three products you bought. Are they branded? Did the brand influence y… Read More
2021-04-01 13:05
When talking about user experience, beginner web designers tend to focus on what’s happening on a particular web page. While this is a crucial element that should be optimized, UX stra… Read More
2021-03-29 13:05
Google having over 90% of the search engine market share worldwide, ranking on Google may seem like a task for website owners online. With over 3.5 billion searches a day and 1.2 trillion se… Read More
2021-03-25 13:05
The good news about content marketing is it can be the most cost-effective and powerful advertising you do for your company. According to Aberdeen, the leading companies in content marketing… Read More
2021-03-18 12:05
1Photo by Mikael Blomkvist from Pexels Would you like to know more about how to increase conversion rate frequency for your business? If so, you are certainly not alone. Recent research has… Read More
2021-03-04 13:05
Can you acquire money commitments to a blog by turning your inclinations, data, or experience into certified compensation on the web? Over ten years after the Wall Street crisis, busin… Read More
2021-02-25 13:05
With the pandemic still in effect, having a digital presence for your website has become essential. Creating a website has become easier thanks to the availability of many CMS platforms. How… Read More
2021-02-18 13:05
Having a website that’s up to date is crucial for any type of business, especially when it comes to the eCommerce industry and a high quality of customer services. After all, times are… Read More
2021-02-11 13:05
Writing content that boosts sales is a challenging task. People often think the sense of creativity is going to be enough for their success. Unfortunately, effective content marketing requir… Read More
2021-02-04 13:05
How you engage with your friends, kids, co-workers, parents, partner, or siblings most likely differs with each group. While you might be chatty with your friends, the conversations with you… Read More
2021-02-01 13:05
Over the past few years, brands from different industries have been getting more and more interested in putting more money into online advertising. You can see it for yourself from the recen… Read More
2021-01-21 13:05
The new year has come, and it means that it’s time to give new ideas a try and promote your brand and product in a different way. But instead of trying to invent the wheel, why not exp… Read More
2021-01-18 13:05
Establishing a presence in a B2B market can be difficult. Especially without the right content marketing strategy to back your efforts up. Whether you have a network of B2B associates or are… Read More
2021-01-14 13:05
Almost every business- small and large- ran into financial doldrums in 2020 due to the economic fallout of the Covid-19 pandemic. While a few recorded massive profits, others had to declare… Read More
2021-01-11 13:05
The search landscape is in constant flux. In order to maximize your search presence, you have to stay on top of what’s working to produce the best results. Many trends in the pa… Read More
2020-07-22 16:30
Despite all the technical advances of the last 30 years, email remains one of the most important tools in a marketer’s success kit. This is why deliverability is so important. T… Read More
2020-07-22 16:19
External linking to your e-commerce site is among the most important factors for its successful promotion. It affects the positioning of your website in search engines by allowing you to qui… Read More
2019-08-27 20:25
When you search at Google, you may have noticed the search results, including an expandable grid box with additional questions and answers, that have the label above them saying, &ldq&hell…Read More
2019-07-03 12:00
Facebook is currently the world’s most popular social media platform used by businesses of all shapes and sizes. Facebook Pages help your brand to promote and share its value-ad… Read More
2019-06-19 12:00
Social media has established itself as a wonderful platform that binds everyone together at one place. Whether you are a marketer, an entrepreneur, a millennial, or a designer, your f… Read More
2019-06-12 12:00
You have seen the statistics. Facebook has more than 2 billion monthly active users. That shows you can create a successful business in this platform. In fact, Facebook can make peopl… Read More
2019-06-05 11:03
Definition of the word Chatbot. It is robotic software implanted in the conversation zones. Among other things, it allows you to chat with several customers at once. The first… Read More
2019-05-29 12:00
Last year, 69% of Americans purchased an item online. Shoppers are more interested than ever in e-commerce and, if researchers are right, there will be approximately 2.14 billion onli… Read More
2019-05-22 12:00
Every sale starts with leads—without them, there are no customers to make deals with and no revenue to earn. In the 2018 State of Inbound report, marketers claimed that lead con… Read More
2019-05-15 12:00
Search engine optimization (SEO) is the fundamental concept of the Internet era. Only high-quality and well-optimized websites can count on the first page in engine searches and genui… Read More
2019-05-08 12:00
Improving your ecommerce conversion rate is one of the most critical aspects of developing a successful ecommerce business. Many e-commerce websites put all of their efforts into attr… Read More
2019-05-01 12:00
If you have experience with email marketing, you’ve probably heard that this method is great for building a long list of leads and has the highest ROI for businesses. Some measu… Read More
2019-04-24 12:00
Generally, guest posts are known for increasing site traffic. That’s why many well-reputed websites allow guest posts. However, this practice might raise the number of visitors… Read More
2019-04-17 12:00
The importance of the headline (or title, if you will) cannot be overstated. It presents the topic, raises the point and causes readers to click on the post. However, the element of t… Read More
2019-04-10 12:00
The key to getting and engage a larger audience is integrating Instagram and social media marketing. This key will also ensure the desired success and growth of your business. However… Read More
2019-04-04 11:00
Millennials have gotten a “bad rap.” Baby boomers and Gen Xer’s complain that they are self-absorbed, have no real work ethic, and make unreasonable demands of emplo… Read More
2019-03-27 14:00
You have your channel, you’ve created amazing content for your videos and still, nothing. No top rankings, you only have two subscribers and we both know that your mom and aunt… Read More
2019-03-20 14:00
Content marketing is a very hot topic nowadays, especially in the digital marketplace where every fish wants to become a shark, and then every shark wants to become a whale. The impor… Read More
2019-03-13 15:32
Despite all the negative predictions on the future of email marketing, it continues to dominate the digital marketing landscape. Numerous reports from reputable online digital marketi… Read More
2019-03-06 14:00
People are always looking for new ways to market their products or services and bring them closer to consumers. Among the popular methods of marketing nowadays are social media market… Read More
2019-02-14 14:00
Content marketing poses big challenges right now. Creators are competing with the overwhelming amount of content that appears every minute on the web, and being found and followed is… Read More
2019-02-05 13:00
Most people think that link building has been dead for many years particularly for marketers who failed to adapt to the rapidly changing rules, increased requirements for great link b… Read More
2019-01-31 11:00
At first glance, marketing to a foreign audience may seem like a relatively straightforward task. You take your current content and simply translate it from the source language to the… Read More
2019-01-29 11:00
In our modern age, building a successful business is impossible without having a bulletproof SEO strategy, to say the least. If you are not online (and owning it!), it is almost the s… Read More
2018-12-31 11:00
Every year, the main goal of marketers is to improve and build off of the current trends. As a result, we see updates and grand changes in video content, augmented reality, influencer market… Read More
2018-12-28 11:00
2018 is coming slowly to its end and it means that it’s time to not only summarize the results your blog has achieved during this year, but also to start planning and researching conte… Read More
2018-12-26 11:00
Having an online presence for your business without a strong marketing strategy, your business is likely to join the many other dormant websites. Your marketing is what converts a mere reade… Read More
2018-12-24 11:00
Video walls are capable of creating stunning visuals on a scale that other technology cannot match. Indeed, the times have changed, and now, the more “high-tech” you get, the coo… Read More
2018-12-21 11:00
“I don’t really see myself working there but I’ll take the job anyway.” You may not be aware of it but you will regret saying this later. Not right away, maybe not ev… Read More
2018-12-19 11:00
Of course you have a marketing plan! Every serious business has one, right? But is your marketing plan good enough to yield huge results? It’s not easy to answer that question. If you… Read More
2018-11-23 11:00
What makes content go viral? If we use the most shared content or most viral Facebook posts of 2017 as examples, we can deduce that it’s a catchy tune, a practical tip or two, somethin… Read More
2018-11-21 11:00
Content creation is a powerful marketing strategy and the most efficient way to raise awareness, generate leads, and drive conversion. After all, numerous reports reveal that content marketi… Read More
2018-11-19 11:00
Thanksgiving is one of the biggest holidays on the calendar for brands as it provides an opportunity to boost engagement with consumers and advertise their new (and discounted) products. Thi… Read More
2018-10-31 11:00
Backlink, as the name suggests is a link which comes back to your website from external sources. This is the reason why the term is also known as external backlinks as well as inbound links… Read More
2018-10-26 11:00
In 2018, a lot of small businesses are feeling intimidated by the world of online marketing. There’s no denying there’s been a rise in competition in recent years. With so many b… Read More
2018-10-24 13:05
You want your company to reach all possible audiences. You want your brand to be familiar to (and loved by) all your customers. However, to achieve this reach and familiarity, you must incre… Read More
2018-10-22 12:29
As I explained in my previous post “Why Social Media Matters to Your Business”, social networks matter. However, with the dozens of possibilities, it can be hard at times to sele… Read More
2018-10-19 11:00
According to report conducted by Statista in 2017, mobile devices accounted for 49.7 percent of all web page views worldwide. The same study suggests that global mobile data traffic is expec… Read More
2018-10-17 11:00
Tweets by influencers marketing are 5.7X times more likely to compel people to purchase a product. In fact, 54% of women respondents in a survey by Bloglovin’ purchased a product that… Read More
2018-10-15 14:28
As I have been busy with Varanida lately, I am still finishing up the social media articles. Meanwhile, today, I would like to talk about productivity. Many people mistake being busy with pr… Read More
2018-09-19 11:00
SEO campaigns flourish on the quality of content, and every marketer is well aware of it. Since content aids communication with the audience and builds relationships, it plays a vital role i… Read More
2018-09-14 11:00
The sole purpose of a marketer’s entire life is experimentation with different techniques and having them work like an absolute charm. Businesses have recently immensely evolved with t… Read More
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