# Cash Flow Analysis | Examples – Google, Box, Amazon, Colgate

Cash Flow Analysis – IronMount Corp and BronzeMetal Corp (both hypothetical companies) had identical Cash positions at the beginning and end of 2007. Each company also reported a net income of \$225,000 for 2007. Which company is displaying elements of Cash Flow stress? What factors cause you to reach this conclusion? What is the importance of doing Cash Flow Analysis?

Cash Flow Analysis is one of the best methods through which an investor can understand how much net cash inflow a company is generating. In this article, we will look at cash flow analysis in detail –

• What is Cash Flow Analysis?
• Cash Flow Statements
• Cash flow from Operations
• Colgate’s Cash Flow from Operation Example
• Cash Flow from Investment Activities
• Colgate’s Cash Flow from Investment Example
• Cash Flow from Financing Activities
• Colgate’s Cash Flow from Financing Example
• Cash Flow Analysis Example – IronMount vs BronzeMetal
• Cash Flow Analysis Example – Alphabet (Google)
• Cash Flow Analysis Example – Amazon
• Cash Flow Analysis Example – Box Inc
• Limitations of Cash Flow Analysis
• Cash Flow Statement – Summary
• Conclusion

## What is Cash Flow Analysis?

Cash Flow Statement Analysis is one of the most important analyses you need to do if you want to know about a company’s cash inflow and cash outflow. Pay special attention to these two phrases – “cash inflow” and “cash outflow”. In cash flow statement analysis, these two phrases matter the most.

Let’s take an example to understand this.

Let’s say Company ABC has just started a business and earned revenue of \$100 this year. And as per the record, their expenses are the \$60. Now in general terms, you would say Company ABC has made a = \$(100 – 60) = \$40 profit. However, in the case of Company ABC, it’s seen that they have the revenue of \$100 this year, but they have collected the only \$80 this year and the remaining they will collect in the next year. In the case of expenses, they have only paid the US \$50 this year and the remaining in the next year. So if we compute the net cash inflow this year, it would be \$(80 – 50) = \$30.

So, even if Company ABC has made a profit of \$40 this year, their net cash inflow is the \$30.

In Cash Flow Analysis, we will not only include the cash related to operations, rather we will also include expenses and incomes from investing and financing activities.

## Cash Flow Statements

Cash Flow statements are divided into three parts – Cash flow from Operations, Cash flow from Investments and Cash flow from financing. We discuss each of these one by one.

## Cash flow from Operations

Cash flow from operation means taking into account cash inflows generated from the normal business operations and its correponding cash outflows.

There are two ways to compute cash flow from operations – 1) Direct method and 2) Indirect method.

The indirect method is used in most of the cases.

Here we will look at only the indirect method for computing cash flow from Operations

Computation of Cash Flow from Operations:

• Before you start thinking about cash flow statement analysis, have a look at the income statement first. Now start with net income.
• You need to add back non-cash expenses like depreciation, amortization etc. The reason behind adding back non-cash expenses is they are not actually expensed in cash (but in the record).
• This is same with any sort of sale of assets. If there is any loss on sale of assets, we need to add back and if there is any gain on sale of assets, we need to deduct.
• And then we need to take into account any changes in non-current assets.
• Finally, we need to include changes in current assets and in current liabilities (in current liabilities we shouldn’t include dividend payable & notes payable.

Learn Cash Flow from Operations in detail – Cash Flow from Operations

#### Colgate’s Cash Flow from Operation Example

source: Colgate SEC Filings

• Even though Colgate’s Net Income of 2015 is \$1,548 million, its cash flow from Operation seems to be in line with the past.
• If you look closely to 2015 Cash Flow from operations, there is a charge for Venezuela accounting change that has contributed \$1,084 million in 2015. This was absent in 2013 and 2014. If you remove this charge, Colgate’s Cash Flow From Operations will not look too exciting.

## Cash Flow from Investment Activities

Other than operations, the company also invests in assets which can provide them with greater returns. We need to find out how many cashless (loss or gain) activities are done during the period so that we can take them into account while ascertaining the net cash inflow. Cash Inflow from investing activities would include the activities like purchasing long-term assets or securities or selling them (except cash) and also providing and taking loans.

Though there is nothing much to be talked about here; there are two things to be taken into account.

• First, we need to add back losses (if any) while selling any long term assets or marketable securities. These losses should be added back as there is no cash outflow for the losses.
• Second, we need to deduct profits (if any) while selling any long term assets or marketable securities. These profits should be deducted because there is no cash inflow for the profits the company has made.

Learn Cash Flow from Investments in detail – Cash flow from Investments

#### Colgate’s Cash Flow from Investment Example

source: Colgate SEC Filings

• Colgate’s Cash Flow from Investing Activities was at -685 million in 2015 and -859 million in 2014.
• Colgate’s core capital expenditure was -691 million in 2015 as compared to -757 million in 2014.
• In 2015, Colgate got proceeds of \$599 million from the sale of marketable securities and investments
• Additionally, Colgate received \$221 million from proceeds from the sale of South Pacific laundry detergent business.

## Cash Flow from Financing Activities

• First, if there is any buying back or issuing stocks, it will come under financing activities in cash flow analysis.
• Borrowing and repaying loans on short term or long term issuing notes and bonds etc.) will also be included under financing activities.
• We also need to include dividend paid (if any). However, we need to make sure that we don’t include accounts payable or accrued liabilities (because they would be taken into account in net cash flow from operating activities).

#### Colgate’s Cash Flow from Financing Example

source: Colgate SEC Filings

• Colgate’s Financing activities have been pretty stable for the years of 2015, 2014 and 2013.
• Colgate principal repayment on debt was -9,181 million in 2015 and its issuances stood at \$9,602 million
• Colgate has a stable dividend policy. They paid -1,493 million in 2015 and -1446 million in 2014.
• As a part of its Share repurchase program, Colgate buys back shares at regular intervals. In 2015, Colgate purchased \$1551 million worth of shares.

Learn Cash Flow from Financing Activities in detail – Cash Flow from Financing Activities

## Cash Flow Analysis Example – IronMount vs BronzeMetal

Let go back to the earlier cash flow analysis example that we started with – IronMount Corp and BronzeMetal Corp had identical cash positions at the beginning and end of 2007. Each company also reported a net income of \$225,000 for 2007.

Evaluate their cash flow statements that follow.

IronMount and Bronze Metal, both companies have the same end of the year cash of \$365,900. Additionally, changes in cash during the year is the same at \$315,900. Which company is displaying elements of cash flow stress?

• We note that Cash Flow from Operations is negative for IronMount at -21,450. Gain on sale of equipment is deducted as this is not an operating cash flow.  IronMount sale of equipment adds 307,350 which contributes to the increase in the cash.
• On the other hand, when we look at BronzeMetal, we note that its cash flow from operations are strong at \$374,250 and seems to be doing great in its business. They are not relying on the one-time sale of equipment to generate cash flows.
• With this, we conclude that IronMount is showing signs of stress due to low core operating income and its reliance on other one-time items to generate cash.

## Cash Flow Analysis Example – Alphabet (Google)

source: ycharts

• Cash Flow From Operations – Google’s Cash Flow from Operations are generated from advertising revenues by Google properties and Google Network Members’ properties. Additionally, Google generates cash through sales of apps, in-app purchases and digital content, hardware products, licensing arrangements, and service fees received for Google Cloud offerings. Google’s Cash flow from operation shows an increasing trend primarily due to increase in Net Income. Google’s Net Income was \$14.14 billion in 2014, \$16.35 billion in 2015 and \$19.48 billion on 2016.
• Cash Flow From Investing Activities – Google’s investing activities primarily include the purchases of marketable securities, cash collateral paid related to securities lending and spends related to acquisitions.
• Cash Flow from Financing Activities – Cash Flow from Financing is driven by proceeds from the issuance of debt, debt repayments, repurchases of capital stock and net payments related to stock-based award activities. Google’s Cash Flows from Financing activities are decreasing each year due to increase in shares repurchased. In 2016, Google repurchased shares worth \$3.304 billion as compared to \$2.422 billion in 2015.

## Cash Flow Statement Analysis Example – Amazon

source: ycharts

• Cash Flow from Operations – Amazon’s Cash Flow from Operations is derived from cash received from consumer, seller, developer, enterprise, and content creator customers, advertising agreements, and cobranded credit card agreements. We note that Cash Flow from Operations has been increasing steadily. This is primarily due to the increase in net income. Amazon’s Net Income was -\$241 million in 2014, \$596 million in 2015 and \$2,371 million in 2016.
• Cash Flow from Investing – Cash Flow from Investment for Amazon comes from cash capital expenditures, including leasehold improvements, internal-use software and website development costs, cash outlays for acquisitions, investments in other companies and intellectual property rights, and purchases, sales, and maturities of marketable securities. Cash Flow from Investing was -\$9.9 billion in 2016 as compared to -6.5 billion in 2015.
• Cash Flow from Financing Activities – Amazon’s Cash Flow from Financing activities comes from cash outflows resulting from the Principal repayment of long-term debt and obligations related to capital and financial leases. Amazon’s cash flow from Financing Activities was -\$2.91 billion in 2016 and -\$3.76 billion in 2015.

## Cash Flow Statement Analysis Example – Box Inc

source: ycharts

• Cash Flow from Operations – Box generates in Cash Flow from operations by providing its Software-as-a-Service (SaaS) cloud content management platform to organizations to manage their content along with secure and easy access and sharing of this content. Unlike the other two examples of Amazon and Google, Box Cash Flow from Operations and weak due to continued losses over the years. Box CFO was -\$1.21 million in 2016 as compared to -\$66.32 million in 2015.
• Cash Flow from Investing Activities – Box Cash Flow from Investing activities was at -\$7.57 million in 2016 as compared to -\$80.86 million in 2015. This was primarily due to reduced capital expenditure in the core business.
• Cash flow from Financing Activities – Box Cash Flow from Financing Activities has shown a variable trend. In 2015, Box came up with its IPO and therefore its Cash Flow from Financing increased to \$345.45 million in 2015. Prior to its IPO, Box was financed by Private Equity Investors.

## Limitations of Cash Flow Analysis

Even if cash flow analysis is one of the best tools for investors to find out whether a company is doing well or not, cash flow analysis also has few disadvantages. We will have a look at them one by one.

• One of the most significant things about cash flow analysis is that it doesn’t take into account any growth in cash flow statement. The cash flow statement always shows what happened in the past. But past information may not be able to portray the right information about a company for investors who are interested in investing into the company. For example, if the company has invested a large amount of cash into R&D and would generate a huge amount of cash through its ground-breaking idea, these should come in the cash flow statement (but they don’t get included in the cash flow).
• Another disadvantage about cash flow statement is this – it can’t be easily interpreted. If you ask any investor to interpret the cash flow statement, he wouldn’t be able to understand much without the help of the income statement and the other information about transactions occurred throughout the period. For example, it’s difficult to understand from cash flow statement whether a company is paying off its debt or investing more in assets.
• Cash Flow Statement is inappropriate if you want to understand the profitability of the firm because, in cash flow statement, non-cash items are not taken into account. Thus, all the profits are deducted and all the losses are added back to get the actual cash inflow or outflow.
• Cash Flow Statement is articulated on the basis of cash basis of accounting and it completely ignores accrual concept of accounting.

## Cash Flow Statement – Summary

 Line Item Comments Cash flow from Operating activities Net Income From the Net Income line on the income statement Adjustments for Depreciation & Amortization From the corresponding line item in the Income Statement Provision for losses on accounts receivables From the change in the allowance for doubtful accounts in period Gains / Loss on sale of facility From gain/loss accounts in the Income Statement Increase/Decrease in trade receivables Change in trade receivables during the period from the balance sheet Increase/Decrease in inventories Change in inventory during the period from the balance sheet Increase/Decrease in trade payables Change in trade payable during the period from the balance sheet Cash generated from Operations Summary of preceding items in the Section Cash Flow from Investing Activities Purchase of Fixed Assets Itemized in the fixed asset accounts during the period Proceeds from sale of Fixed Assets Itemized in the fixed asset accounts during the period Net Cash used in Investing Activities Summary of preceding items in the Section Cash Flow from Financing Activities Proceed from issuance of common stock Net Increase in Common Stock & additional paid-in Capital accounts during the period Proceeds from issuance of Long Term Debt Itemized in the Long Term Debt accounts during the period Dividends Paid Itemized in the Retained Earnings accounts during the period Net Cash Used in Financing Activities Summary of preceding items in the Section Net Change in Cash & Cash Equivalents Summary of All the Preceding Subtotals

## Conclusion

If you want to understand about a company and its financial affairs, you need to look at all three statements and all the ratios. Only cash flow analysis would not be able to give you the right picture about a company. Look for net cash inflow, but also make sure that you have checked how profitable the company is over the years.

Also the cash flow analysis is not an easy thing to compute. If you want to compute cash flow analysis, you need to understand more than the basic level of finance. And you also need to understand financial terms, how they are captured in the statements and how they reflect the income statement. Thus, if you want to do a cash flow analysis, first know how to see the income statement and understand what to include and what to exclude in the cash flow statement.

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• Mistakes in Discounted Cash Flows (DCF)
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