People buy from people they trust.
That’s pretty much a universal truth.
Just think about it.
Whose opinion would you trust when you’re buying a new web hosting service or purchasing a new online coaching program - a total stranger or a seasoned pro who doesn’t promote any product without testing it himself?
For Affiliate marketers, a big part of that trust comes from promoting only the best products that are relevant to the needs of their audience.
Joining a reliable affiliate network is the easiest way to find such products and offers.
According to a combined study by Forrester and Rakuten Marketing, 83% brands and product owners prefer to recruit affiliates for their products using affiliate networks.
Source: Rakuten Marketing
An affiliate network is a platform where product owners list their products and invite affiliate marketers to promote them in exchange for a commission.
It also manages payment processing and customer support and provides advertising material to help marketers promote different products.
Advertisers prefer affiliate networks because they manage everything from recruitment to payouts on their behalf, while marketers prefer them because of their reliability, range of products and ease of use.
There are hundreds of affiliate networks on the internet but not all of them are equal. Some are known for the quality of their merchants and higher commissions while others are infamous for spam and poor support.
To make things easier for you, I’ve listed down some of the best affiliate networks and programs that you can join and start making money right away.
What You’ll Learn In This Post
- How to find the ideal products to promote to your audience
- How to find high paying affiliate programs even if you're a newbie
- How to take advantage of millions of products listed on affiliate marketplaces
- How to find niche specific affiliate platforms
General Retail eCommerce Affiliate Programs
In this category, I’ll share giant internet retail websites and eCommerce stores that run their own affiliate programs. You can earn commissions as an affiliate of these stores by promoting any products of their listed products.
1. Amazon Associates
Niche | General |
Product Type | Physical and Digital |
Average Commission Rate | Between 3% to 10% |
Cookie Duration | 24 hours |
Sign-Up | Amazon Associates |
Who is it for | Beginner to Advanced level affiliates |
Amazon is not only the world’s largest eCommerce website but also runs Amazon Associates, the biggest and the most popular affiliate program in the world with more than 1 million registered affiliates.
Amazon is the first choice of most affiliates because it sells everything under the sun. No matter what niche you’re in, you’ll find relevant products on Amazon.
However, since most digital products available on Amazon are fairly low priced, it’s safe to say that affiliates turn to it mainly because of its physical products.
But what makes Amazon truly amazing is its ability to engage its visitors and convert them into repeat buyers.
People trust Amazon which is why studies suggest that Amazon’s average conversion rate for its Prime members is a whopping 74% (there are more than 90 million Prime members). For visitors outside Prime, the conversion rate is around 14% which is still good.
Which means if you refer 100 visitors to Amazon, at least 14 will turn into buyers. And a few of those 100 visitors are likely to be Prime members, since there are so many of them in the US, so the conversion rate is likely to be higher.
Now you do your maths, but that sounds pretty good to me especially if I can scale my traffic numbers.
How To Find Best Selling Products on Amazon
Head over to Amazon Best Sellers and choose your niche or product category from the Department menu on the left of your screen.
You can go as deep as you want to find the best selling products in your selected product category. You can find more details in this post.
Alternately, you can use AmaSuites to find the best selling products for any category in just a few clicks.
Examples of Successful Amazon Affiliates
There are just too many because almost every successful blogger and niche marketer makes money from Amazon Associates.
But here are a few examples.
- Darren Rowse – Digital Photography School
Darren, the owner of ProBlogger, also owns this hugely successful niche site that uses Amazon Associates as its primary source of affiliate income.
- Eric Yang – Gear Patrol
Gear Patrol is another hugely successful site using Amazon Associates as its primary monetization mode.
Pros |
Cons |
Unlimited niches and product categories | Amazon’s Terms of Conditions are slightly confusing |
Easy to sign up and get started | The commission rates are pretty low for most product categories |
Extremely high conversion rate | Amazon’s cookie lasts for just 24 hours which means if a referral visits Amazon but makes a purchase after 24 hours of the first visit, you don’t get the commission (unless he adds the product to his cart in the first visit) |
People trust Amazon and prefer buying from it | Sites frequently get banned for minor violations of Amazon’s TOC |
You earn a commission for not just the product you promote but also for every purchase your referred visitor makes on Amazon for the next 24 hours | |
Amazon has huge holiday sale spikes |
2. eBay Partner Network
Niche | General |
Product Type | Physical and Digital |
Average Commission Rate | Up to 70% of the auction fee charged by eBay |
Cookie Duration | 24 hours for “But It Now’ products, 10 days for auctions |
Sign-Up | eBay Partners Network |
Who is it for | Beginner to Advanced level affiliates |
eBay is among the world’s biggest and most popular eCommerce websites. However, unlike traditional eCommerce sites where you can simply buy products, the products on eBay are sold through auction.
eBay has a hugely successful affiliate program called eBay Partner Network. It is quite popular among bloggers and marketers but it is different from the usual affiliate programs where you’re paid a percentage of the product’s sale price as commission.
Instead, you get a percentage of the transaction fee that eBay charges on every product sale. The transaction fee rises with the product price which means you make higher commissions on expensive products (yes, they call me captain obvious).
Here’s a snapshot of their commission rates for different product categories.
As an additional incentive, new affiliates get double commissions for the first 3 months.
Like Amazon, eBay is also a trusted site especially in the US which is why people prefer buying from them. Its conversion rate is almost good as Amazon, so your job really is just to promote eBay products that are most relevant to your audience.
You can choose from a huge list of product categories.
How To Find the Best Selling Products on eBay
Go to eBay Top Products page and click on your product category to find bestselling and trending products
Examples of Successful eBay Partners Network (EPN) Affiliates
- Shannon Mahoney - PurseBlog
PurseBlog publishes fashion-related content and uses EPN as one of its main affiliate networks
- Mary Kincaid - Zuburia
Zuburia publishes roundup posts of vintage products on eBay and makes an annual income of more than 6-figures from affiliate sales.
Pros |
Cons |
eBay is a trusted brand name and people prefer buying from it | Not many public success stories available |
Visitor to buyer conversion rate of eBay is very high | The commission structure in the auction model is confusing for many marketers |
Unlimited range of products to choose from | |
Competitive commission structure | |
Very low pay-out limit of $10 | |
10 day cookie period for auctions |
3. Jet
Niche | General |
Product Type | Physical |
Average Commission Rate | 2.5% |
Cookie Duration | 7 days |
Sign-Up | Jet Affiliates |
Who is it for | Bloggers looking for an Amazon alternative |
Jet is a relatively new eCommerce site that went live in 2015 but quickly gained momentum because of its surprisingly low prices and a product range that’s easily comparable to Amazon.
However, since their USP is a real-time pricing algorithm which ensures that consumers get the cheapest prices on every product, it’s not the most attractive platform for affiliates.
On top of that, their standard commission rate for all product categories is 2.5% which is lower than most product categories on Amazon other than video games, video game consoles, PCs and PC components, and DVD and Blue Ray.
So if you’re in those niches or simply want to diversify your income sources and reduce reliance on Amazon, I don’t see why you should become a Jet affiliate.
How To Find Best Selling Products on Jet
Simply go to any product category and sort the results by “Top Rated”
Examples of Successful Jet Affiliates
Despite searching extensively, I couldn’t find any sites monetized with Jet.com affiliate program.
Pros |
Cons |
Jet.com is an ideal alternative to Amazon | Jet.com is not very well-known which is why buyers can hesitate in buying from them |
It offers higher commissions than Amazon in selected categories | Product prices are low which means lower commissions |
It is one of the fastest growing eCommerce sites on the web | The commission rate of 2.5% for most categories is pretty low |
No proven success stories of Jet.com affiliates |
4. Target
Niche | General |
Product Type | Physical |
Average Commission Rate | Up to 8% commission based on sales volume and product category |
Cookie Duration | 7 days |
Sign-Up | Target Affiliates |
Who is it for | People looking for Amazon alternatives |
Target is the second largest discount retailer in the U.S and has massive brand recognition. People love buying from Target and trust it as a reliable retailer.
Target Affiliates, their affiliate program, is a pretty good alternative to Amazon because of its huge product base and generous commission structure that varies with sales volume.
Right now, you can earn commissions as a Target affiliate in the following categories.
Other than these four categories, the commissions are either very low or not applicable at all.
Despite their massive product range, Target still doesn’t have the same variety that you can find on Amazon.
But if you’re operating in one of their main niches like apparel or home goods, you’ll enjoy working with them as an affiliate.
How To Find the Best Selling Products on Target.com
You can find the most popular products on Target by using the “most popular” search filter and by exploring the “Trending Products” category.
Examples of Successful Target.com Affiliates
I couldn’t find any Target specific niche sites but I found several leading blogs and publication promoting Target products in their content.
- BuzzFeed
- WiseBread
- MyDomaine
- Allure
- InStyle
- Cheapism
Pros |
Cons |
Target is a trusted brand | Apart from their 4 main product categories, the commission rates are very low |
They have large stocks in a wide range of products | The program is currently valid only for US traffic |
Cookie period of 7 days is attractive for most affiliates | Lower product variety as compared to Amazon |
All sales from your referral in the first 7 days earn you commissions |
5. Walmart
Niche | General |
Product Type | Physical |
Average Commission Rate | 1% to 4% for most categories |
Cookie Duration | 3 days |
Sign-Up | Walmart Affiliate Link |
Who is it for | Sites in Toys, Contact Lenses and Personal Checks Niches |
Walmart is the last of these “General” product retailers I’ve included in this post.
And I’ve done it mainly to give you more options if you’re looking to diversify your affiliate income.
Walmart has always been known for its massive product stocks and prices that are significantly lower than market rates.
This makes it a really attractive retailer for consumers, but it also means affiliates like you and me don’t make much money from it.
Low prices combined with very ordinary commission rates for most product categories means Walmart should rarely ever feature in your list of favorite affiliate programs.
However, if you’re running niche sites about toys, contact lenses or personal checks (don’t know what that is), the commissions are better than Amazon.
How To Find Best Selling Products on Walmart
There’s a popular products filter in every product listing page from where you can find the best selling products
Other than that, you can visit the Popular Products and Top Selling Products pages to find products across all categories
Examples of Successful Walmart Affiliates
Here are a few examples
- InsiderMonkey
- Stylecaster
- Prevention
Pros |
Cons |
Walmart has been around for years and has huge brand credibility | Very low commission rate for most product categories |
They have a huge product line and large stocks | Low product prices means lower commissions |
They offer 3 day cookie period which is better than Amazon | People prefer visiting Walmart stores as compared to buying online |
Commissions for Toys and Personal Checks are higher than Amazon and other similar stores |
Affiliate Matchmaking and Marketing Platforms
In this category, I’ll list down affiliate marketplace websites and platforms that connect product creators with affiliates.
Unlike Amazon and other retail eCommerce affiliate programs, these platforms do not have fixed commissions. Instead, every product listed on these platforms has a separate commission structure.
6. Clickbank
Niche | General Products in all niches |
Product Type | Digital and Physical |
Average Commission Rate | Depends on the product you choose |
Cookie Duration | Depends on the product you choose |
Sign-Up | ClickBank Affiliate Network |
Who is it for | Beginner to Advanced Affiliates |
ClickBank is one of the oldest and the most popular affiliate marketing platforms on the web. It has hundreds of thousands of digital and physical products in different categories.
Marketers in all niches have made millions of dollars promoting ClickBank products.
You can join it as an affiliate for free and without any screening or approval processes which is great if you’re just starting out since most platforms do not approve affiliates without a background check.
The low entry barrier on ClickBank means there are lots of crappy products on it as well. But in between them, you can find some really high-quality products.
Most affiliate marketers promote ClickBank products through email marketing instead of relying solely on blogging. However, you may find certain affiliate sites that are created around specific ClickBank products.
But that’s rare.
You can also sign-up for their joint venture program to set up JVs with vendors and earn much higher commissions.
Clickbank also has a pretty extensive knowledgebase that covers everything you need to know about using ClickBank and promoting products as an affiliate.
But if you’re looking for even better training, you can join ClickBank University (a paid program) which has detailed training from professional and seasoned affiliate marketers.
How to Find the Best Selling ClickBank Products
Finding hot products on ClickBank is easy.
Just head over to ClickBank Affiliate Marketplace and choose your product category.
Once you’re in the product listings, you can sort them by popularity.
Every product also has a “Gravity Score” which tells you how many people are promoting this product. A high gravity score is a pretty good indicator of product quality.
Examples of Successful ClickBank Affiliates
Marketers mostly promote ClickBank products directly to their email subscribers or by featuring relevant products in their blog content. However, you can also find small niche sites created around different ClickBank products. This article shares some great advice on promoting ClickBank products the right way
- TinitusMiracleRevealed
- PaleoHacksCookBook
Pros |
Cons |
Click bank is one of the oldest and most well-known affiliate platforms | There are lots of crappy products on the marketplace and finding the right products takes time and research |
It has a huge product range in dozens of niches | The physical product range is very limited |
It has a comprehensive knowledgebase and paid training program |
7. JVZOO
Niche | Dozens of categories but most products in IM Niche |
Product Type | Digital |
Average Commission Rate | Depends on the product but most products offer over 50% |
Cookie Duration | Unlimited |
Sign-Up | JVZoo Affiliate SignUp |
Who is it for | Affiliates in Make Money Online and IM niches |
JVZoo has quickly become one of the fastest growing and most popular affiliate marketing platforms on the web. Stuart himself has made a ton of money on JVZoo and has some great lessons to share.
JVZoo has products in dozens of niches and sub niches but the most popular products are mostly in the internet marketing niche.
Despite making big claims about zero-spam tolerance, JVZoo marketplace does have its share of crappy products. So you need to be careful while choosing products to promote.
Unlike ClickBank though, JVZoo doesn’t allow affiliates to start promoting products right away. To promote a product or join a product launch, you need to be approved the product vendor himself.
Real money, however, is always made during product launches and JVZoo has lots of launches happening all the time.
It does give you some really powerful tools to promote products as an affiliate. For example, you don’t need to have a separate website to create squeeze pages for a promotion. You can create and host landing pages on JVZoo.
Similarly, you can add personalized videos when promoting webinars for a vendor. For certain products, you can even recruit second tier affiliates to increase your reach.
Plus, your primary affiliate link is sufficient for all products in a sales funnel. You don’t need to create separate links for one-time offers, upsells, downsells, cross-sells, etc.
For advanced training and walkthroughs, you can join JVZoo academy for a small one-time fee.
How To Find the Best Selling Products on JVZoo
You can find the top selling products on JVZoo by visiting their Top Sellers page
You can see the top sellers for that day, yesterday or even the past 30 days in just a click.
Examples of Successful JVZoo Affiliates
As I mentioned, Stuart is a pretty successful JVZoo affiliate and has made a lot of money promoting products and winning launch prizes.
Ana Hoffman is another well-known affiliate marketer who’s had a lot of success with JVZoo products.
Pros |
Cons |
It’s free to join | You need the vendor’s approval to promote product |
You can choose from hundreds of products in dozens of categories | New affiliates don’t get instant pay-outs |
Because of the product variety on offer, you’ll find products in every niche | There are many low-quality products listed on JVZoo |
JVZoo offers instant pay-outs to your PayPal account if your all-time JVZoo sales are 50+ | |
The user interface is pretty neat and easy to use | |
There are big product launches happening all the time on JVZoo |
8. Warrior Plus
Niche | Internet Marketing |
Product Type | Digital |
Average Commission Rate | Depends on the Product |
Cookie Duration | Depends on the Product |
Sign-Up | Warrior Plus Affiliate Sign Up |
Who is it for | Affiliates in Make Money Online and IM niches |
It might not be the prettiest website in the world but WarriorPlus is still a pretty good place to find products to promote as an affiliate if you’re in the IM niche.
Most products listed on WarriorPlus are low cost “get rich quickly” kind of info products with upsells and one-time offers. As an affiliate, you make money not on the original low-cost product but also on all the products in the sales funnel.
WarriorPlus sends instant payments if you have a PayPal account. However, in case of a refund, the amount will be deducted from your account.
After signing up as an affiliate, you can find offers and product launches to promote on WarriorPlus Affiliate Marketplace.
To promote a product, you need the vendor’s approval first (which is rarely declined)
However, WarriorPlus is infamous for mainly attracting freebie hunters due to which the number of refund requests is pretty high on many products.
So don’t promote a product without testing it first and checking its refund rate.
How To Find Best Selling Products on WarriorPlus
You can sort the product list in the affiliate marketplace by the number of sales or average conversion rate to find the top products.
But you can also find the best products on “Deal of the Day” page.
Examples of Successful WarriorPlus Affiliates
Harsh Agrawal – ShoutMeLoud
Art Flair – Art of Marketing
Pros |
Cons |
WarriorPlus has new IM products every day | Warrior Plus is full of overhyped, rehashed and crappy products so finding good offers is always a challenge |
It’s easy to start as an affiliate | Because of poor product quality the refund rate on most products is pretty high |
It offers instant payouts for PayPal users |
9. VigLink
Niche | General |
Product Type | Physical and Digital |
Average Commission Rate | Depends on the merchant |
Cookie Duration | Depends on the merchant |
Sign-Up | VigLink Publisher Sign Up |
Who is it for | Beginner to Advanced level affiliates who’re publishing blog content |
VigLink is not an affiliate program itself. It’s an innovative platform that connects thousands of merchants (including many big brands like Amazon, AliExpress etc.) with relevant affiliates.
Instead of limiting you to just one merchant, VigLink dynamically changes the source of your affiliate links and chooses the merchant with the highest conversion rate and commission.
However, you still need to be approved by individual merchants even when your VigLink account is approved, which is kind of strange.
Still it’s a second lifeline if you’ve been banned by Amazon or any other merchant
How To Find Best Selling VigLink Products
You can find the best selling products across all merchants on VigLink on the Trends page. You can choose your product category to get niche specific trends or directly search for a product from the search bar.
Similarly, you can use their Merchant Explorer to find the right merchants for your site.
Examples of Successful VigLink Affiliates
VigLink has some of the biggest publishers on the web on board like MSN, CNET, MarketWatch etc. Here are a few comparatively smaller niche sites that are doing well with VigLink
- Musings of a Muse (read case study)
- Better Homes and Gardens
Pros |
Cons |
VigLink gives you a single window access to thousands of merchants | Despite being approved by VigLinks, you still need the approval of individual merchants |
Dynamically chooses the best merchants with the highest profit and conversion rate and saves you from a lot of hassle. | VigLinks charges a significant portion of your affiliate income |
Changes affiliate links at run-time without the need for you to make any changes | Payments are made on a monthly basis through check and PayPal |
Its easy user interface makes it very easy to find the right merchants and products for your niche |
10. SkimLinks
Niche | General |
Product Type | Physical and Digital |
Average Commission Rate | Depends on the merchant |
Cookie Duration | Depends on the merchant |
Sign-Up | Skimlinks Publisher Sign Up |
Who is it for | Beginner to Advanced level affiliates |
Skimlinks works on a very similar model to VigLinks. It dynamically monetizes your content with affiliate links from 20,000+ of merchants.
Unlike VigLink, however, Skimlinks doesn’t require you to seek the approval of individual merchants. Once you’re approved by Skimlinks, you’re free to use any affiliate program on its platform.
How To Find Best Selling Products on Skimlinks
Skimlinks doesn’t give you a list of trending or best selling products across all networks. But it does give you a powerful search engine using which you can find the ideal merchants for your niche and see their bestselling offers.
Examples of Successful Affiliates Using Skimlinks
- BuzzFeed (read case study)
- GearPatrol (read case study)
TheJeansBlog and TheDailyTekk have also found success using Skimlinks
Pros |
Cons |
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