Companies are using the word leak of the new brand before launching of product or services this is misleading, and one of the targetted Techniques of branding and Marketing. These all marketers are well known and well sound about the nature of Indian consumers. They make attention of the Indian consumer and using highly effective digital media to make their presence to consumers. But it is not the right way to reach your product to consumers without their consent, it is the malpractice and dishonoured the Indian constitutional law of branding and marketing.
Only reaching and making a presence is not a way to the success of any product in the markets.
Here is some example where you can check the misleading and misguided marketing and branding techniques which is unacceptable like - " Salman Khan's new look leaked " " Windows 11 leak reveals new UI " " Tata Safari Photos Leaked From Plant Ahead Of Launch " these are some example which is not leaked without managers consent, they have targeted intension to leak and make the presence of product to the consumer before the Launching date of product and services. This is a completely misleading advertisement and barely playing with the sentiment of Indian Consumers.
Use the best way to understand the pulse of the market with your product specification and wait for the right time and always use the right Techniques. Some time these Techniques creates a highly negative impact on your product and services, which would kill your established business in the trusted customer segment. So be aware and do your best and leave the rest.
At last, I would like to say please do not use these words in your marketing campaign, branding campaign and sales.
Written By: Lokesh Kumar Singh