How to Get More Website Traffic?
Today, more than ever, buyer habits have changed, giving buyers more control over the sales process.
How is this possible? The internet changes everything.
It is believed that 70% of the decision making process is made before a buyer ever talks to a sales person.
It helps businesses adapt to fast-changing needs – not just with marketing, but with the entire customer experience.
The three phases are Attract → Convert → Close.
You don’t want just anyone coming to your website, you need to attract the right visitors with content that resonates with them and you’ll do this through engaging content like blogs, useful offers and social media messages.
Once you’ve attracted the right visitors,you need to convert them into leads through different avenues on your website like forms and landing pages.
That’s when you need to close leads into paying clients. Close is all about nurturing your leads down the buyer journey through email nurturing, useful content, and reaching out to them when THEY are ready.
So how do you know when they are; You can’t just rush off and start publishing content.
To make sure you create the right message and actually helpful content, you need to research your ideal client personas.
Talk to your favourite clients past and present and ask them what their goals and challenges are. Ask your sales department what their most frequently asked questions are during the sales process so you can answer them earlier in the buyer’s journey.
How To Get Better Leads & Close More Sales
Do keyword and topic research.
What are your competitors writing about? What are people searching for online? You can also create a negative persona to help you prospect your leads better so you aren’t wasting time on clients who aren’t a fit.
Once you’ve nailed down who your ideal clients are and what they are looking for from a businesslike yours, you build a strategy with personalised messaging and helpful content that speaks to your personas.
We’re firm believers in what Inbound marketing can do for a company.
We practice what we preach, inbound has created a lot of opportunities for us and has generated millions of dollars in new revenue for our clients.
If you have questions about the results you can get from inbound marketing strategy and tactics, let us know.
We love what we do and we’re happy to help!.