For those who still consider Facebook and Twitter as the best and ultimate Social Media Marketing tools, then please update yourself. Pinterest is a new name which is making huge waves in the world of social media marketing. Interestingly, the widely used and immensely effective Pinterest pins spread 100 times more than a tweet. The retweet average hitting is only 1.4%, whereas half-life of a pin is 1,6000x longer than a Facebook post.
After the Instagram purchase by Facebook, Pinterest has certainly attained top rank in digital business marketing. According to a survey conducted, there is approximately 27% increment in Pinterest accounts of Fortune 500 companies in the last year. Some of the prominent names like Exxon Mobile, Wal-Mart, and Apple have their accounts in Pinterest.
One of the significant features of Pinterest is the integrated business accounts. With Business accounts in Pinterest, you will get added advantage for brand promotion. This is undoubtedly one of the fastest growing and widely popular social media platforms.
You must know that Pinterest for Business varied from your personal account: The Added Perks. In case, you do not have any account or you have a personal account then you it would be recommended to sign up for an official Pinterest for Business account. This will enable you to avail best of Pinterest’s marketing potency.
Having a business account with Pinterest entitle you for several benefits:
- Business Account have Different Terms of Service
For those who have a business accounts in Pinterest, they will get different terms of service. It would be advisable to read it thoroughly. The key difference is that you are using this account for commercial purpose. Read the Acceptable Use Policy and Pin Etiquette Policy, as some of the guidelines are for commercial usage.
Avoid spam promotion! “such as asking participants to comment repeatedly.”
Don’t “run a sweepstakes where each pin, repin, or like represents an entry”
Avoid running of contests, sweepstakes or promotions “too often.”
It would be advisable to avoid any suggestion of Pinterest sponsoring or endorsing your your business.
- Educational Marketing Materials
Pinterest is not merely a social media marketing platform, but also creating educational marketing materials that teaches you to improve the effectiveness for marketing of your business.
Pinstitute is an interactive workshops that forms connection with pinners. It enhances your chances to get a bigger return from Pinterest. There are Webinars and resources for small businesses. You can also update yourself with the interesting Pinterest Blog and update your knowledge.
- Pinterest Analytics
The term Pinterest is certainly here to stay as all its features are effective and useful. Pintrest Analytics is one of the latest addition with some wonderful features of a Pinterest for Business account. Once your account is verified, you will be offered significant tracking information. You’ll be able to access strategies and content work which will be helpful in enhancing your marketing.
A Social Media Examiner described Pinterest as a visual search engine. When we write blog, articles or posting on your business Instagram account, all of us want the content to be searchable. With effective and advance Pinterest marketing strategies, things will be wonderful for you.
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