Redirection is when you visit one site or page and are immediately directed to a different page, with a different URL. Redirection can be temporary or permanent. A 301 redirection is a permanent server redirection. There is not any difference if you are the user, but it does make a difference if you are the web developer. The permanent redirection is a way of telling Search Engines that the page the user is trying to access has changed its address permanently whatever page rankings the site already has in terms of SEO will be moved over to the new address. Please note this only happens with a 301 redirection and not with a temporary redirection.
Adwords is a Google “Pay Per Click” advertising program.
An AdWords site is a Made for Google AdSense Advertisement or MFA web site that is designed from the ground-up solely as somewhere for Google AdWords advertisements.
Affiliate can mean many things in different contexts, but in terms of SEO, an affiliate site promotes services or products that are sold on other web sites or businesses in exchange for a commission or fees to do this service.
An algorithm or “algo” is a program utilized by Search engines to determine what pages and sites to suggest when a user enters in a search query. You will hear the term used frequently when talking about the various programs, including Penguin and Panda, that search engines use to weed out “bad” sites that use tactics to improve their SEO ranking.
An ALT tag is the HTML attribute of the IMG tag. What an IMG tag does is assist in displaying images. In the event, the image cannot be loaded, the ALT tag is the text that is displayed instead. ALT tags do have SEO value as they do inform search engines of what is on your images.
Like ALT tags, ALT text is a description of an image or graphic in your site’s HTML. It is not displayed to the end user unless that specific graphic is undeliverable. ALT text is important since search engines only read the ALT text of images instead of the actual images themselves. Otherwise, a search engine will not be able to differentiate between one graphic and another.
This term refers to a software program that assists in gathering and analyzing data regarding a web site’s usage. Some programs do come at a cost, but others, such as Google Analytics, are free.
Anchor text is the visible text of a link to a web site or page. It is when you enter a web address and it becomes underlined and blue. You may have seen it numerous times before but never knew the term of what it was exactly. Anchor text also the users to click on the text directly and be directed to the web page. The text describes what the page is about and what you will see if you click on the text.
No, this term does not refer to the fake grass used so frequently in sports arenas. It refers to something that is consider the opposite of full disclosure. Astroturfing is when a site is trying to advance a commercial or political agenda while attempting to be impartial in a social group.
Authority describes the amount of trust a site is given for a search query. This authority comes from the related incoming links to the page from other trusted sites.
A site is considered an “authority site” when it has many incoming links from other related expert or hub sites. Authority sites have a higher pagerank and search results placement. The best example of what an authority site is would be Wikipedia.
B2B and B2C
These terms are similar and mean Business to Business (B2B) and Business to Customer (B2C).
A backlink is any link into a page or site from another page or site. It is a link that is placed on another website that takes the user back to your site. Having a lot of back links with relevant anchor text is one of the best ways to improve your site’s search engine rankings.
Black Hat SEO
This term refers to unethical or manipulative SEO practices. These tactics go directly against the rules dictated in Google’s best practices. It can hurt your site and even get it banned from search engines.
This familiar term refers to a website that provides content on a regular basis. Blogs are utilized by companies as well as by individual users. Content is published through a content management system, such as Blogger or WordPress, and when posts are published, each post is considered a “new page” that a search engines sees.
Users will bookmark web sites if they wish to go back to the site later. By bookmarking, the site’s link is saved in your web browser for reference. Social bookmarking sites allow users to share different web sites with other users. Having links to your site on social networking sites boosts your SEO.
Bot refers to a program that performs a task autonomously. Robots, spiders or crawlers are the most commonly used bots. Search engines will use bots to find and add sites to their search indexes.
The percentage of users who enter a site and immediately leave without clicking on additional pages on the site is referred to as “bounce rate,” meaning the rate at which users will bounce in and out of your site.
Hansel and Gretel used bread crumbs to find the way back home, and in a similar fashion, breadcrumbs are a way the user can understand where they are on a site and know how to get back to the root area or where they started.
Essentially canonical issues refer to duplicate content. It an issue that is difficult to avoid at times, but these issues can be resolved by using the noindex meta tag and 301 server redirects.
A canonical tag is an HTML link element that informs search engines about duplicate content pages’ web developers have created. It is placed in the HEAD section of the HTML structure. It informs the search engine that the current page is a copy of the page located under the address set in the canonical tag. The tag transfers all rankings to the canonical page.
This URL is the best address on which a user can locate a piece of information. You may have more than one page that could refer to this information, but by specifying which URL is the canonical one assists search engines in understanding which address directs a user to the best source of information.
Click fraud refers to improper clicks on pay-per-click advertisements that are normally done by the publisher for the purposes of undeserved profit. Telling people to merely click on the advertisement just to accumulate clicks and profit lowers the advertiser confidence that they will be getting a return on the investment they have made in their advertisement space purchase.
Cloaking is taking a web page and building it into a way that displays different content to people and to search engines. It is a way of fooling search engine spiders into getting rankings for certain keywords but then giving users completely different and unrelated content. You could end up being completely banned from search engine results if you are caught cloaking.
CMS refers to a content management system. The best example of a CMS would be Blogger or WordPress, both services that allow content creation for publishers who are not exactly well-versed in coding skills and website development.
This type of bait and switch practice is when a developer changes the site’s content after higher rankings are achieved.
You will see comment spam frequently when you come across comments under a specific post or story for something that has absolutely nothing to do with the content above. Spam usually directs users to a completely different site or link.
Content is the part of a web page that provides the substance and is of the most interest to the user. It is the text or copy in the site itself.
This type of advertisement is related to the content on the site.
Conversion is seeking one’s quantifiable goal on a web site, whether that goal be number of clicks, subscriptions, signups and sales.
Conversion forms allow the developer to collect information about the site visitor. The information helps you follow up with the leads you get from users clicking on your site.
This refers to the rate or percentage of users who “convert.”
Cost Per Click (CPC)
Cost Per Click is the rate that is paid to a Pay Per Click Advertiser.
A CPM or cost per thousand impressions is a statistical metric used to quantify the average cost or value of a PPC advertisement.
Crawler is a type of program that “crawls” or moves through the Internet or a specific web site by way of the link structure to gather data.
Cascading Style Sheets (CSS)
CSS is the part of the code that describes how different elements on your site look, such as the design style of your links, text, headers, etc.
Deep linking is making a hyperlink that refers to a page or image within a web site. This page is otherwise “deep” within the page itself and is not the main or home page of the site. Utilizing deep linking by linking to specific pages within your site with anchor text will improve the ranking of these pages.
Directories are a lot like phone books for web sites. You submit your site to a directory to help people find your site. The most popular of these types of sites are Yahoo! Directory and Dmoz.
Dofollow links are standard HTML links that do not have the rel=”nofollow” attribute. They are very valuable from an SEO perspective.
A domain is the unique main web address for your web site. You normally register for a domain for a monetary value and renew the domain periodically to keep it from being picked up by someone else. Search engine rankings do favor web sites with longer registrations as it shows stability in the site.
A doorway or gateway is a web page that is created to attract traffic from a search engine. A doorway page is used to redirect users to a different site or page and is also known as implement cloaking.
Duplicate content is content that is similar or identical in substance to content on another site or page. The more duplicate content a page has is noticed by search engines but not in a positive manner. It does reduce the trust from the search engine. Sites like Google do not like sites that utilize the same piece of content repeatedly.
E Commerce Site
These types of web sites are those devoted solely to retail sales.
Feed refers to content that is delivered to the user via special programs or sites, such as news aggregators.
Free for All (FFA)’
FFA is a page or site with many outgoing links to sites that are unrelated or provide the user very little unique content. These are also known as link farms and are created for the solely purpose of boosting rankings. They provide little valuable and are looked upon unfavorably by search engines.
Like a newspaper, the “fold” refers to the point on your site where the page is cut off by the bottom of a monitor or browser window. The fold is known as the part where users do not continue unless they find the content that would be read by scrolling through the site of value. Search engines give value to content above the fold as this information is the first thing a user sees when visiting your site.
Frames involve a type of web page design where two or more documents show up on the same screen within their own frame. Frames can be bad for SEO because bots sometimes fail to correctly navigate them. Also, it reduces the type of text and makes it difficult to read the content for most users.
A gateway page is the same thing as a doorway page, which is a page that is designed solely to attract traffic from a search engine and redirect it to another site or page.
Gadget or Gizmo
Gadgets or gizmos are small applications used on sites for specific functions, such as an IP address display or a hit counter.
Google bombs are ways to change Google search results for the purpose humorous effect. Typing in the phrase “miserable failure” and coming up with results of a politician’s name would be one such example.
No, this does not refer to actual bowling but rather a way to lower a site’s ranking by sending it links from the “bad neighborhood.” It is unknown if this works, but it is an unsavory way to boost your own rank.
When SERPs were changed, this caused a major disruption in the Google algorithm. The Google dance described the huge shift that came because of this change or the period when a Google index is updated when various data centers have different data.
Googlebot is Google’s version of the spider program.
Not a beverage, google juice is the amount of trust or authority a site gets from Google, which comes from the outgoing links to other pages.
GYM is the “big three” of search engines and includes Google, Yahoo! And Microsoft.
Headings are text on your web site that is placed inside of a heading tag, H1 or H2. The text is larger and bolder than other text on the page and meant to stand out.
A hit occurs when a server sends an object, graphics, files or documents. It used to be the sole measurement of web traffic, but it is no longer as relevant.