What is Digital Analytics?
Introduction to Digital Analytics
Digital Analytics encompass the collection, measurement, analysis. The interpretation of Digital data illustrating user behaviour on websites, mobile sites and mobile applications.
Digital Analytics whether Web or Mobile is an extremely powerful tool that brands have. It allows them to decipher what their audience is telling them. In fact, one of the key differentiators of Digital as channel versus other conventional channels like Display/Print/TV etc is the availability of data that too generated real-time. Hence Digital Analytics assumes an all important role in providing the edge that marketers are looking for.
Tips For New Marketers
For starters, marketers need to acknowledge the fact that analytics is ONLY a means to an end. As it is not the end itself. The obsession with data and the need to churn out good looking reports needs to be stopped immediately! Right now the data footprint increased and your life decreased!!
For a long time, quantitative data for analysts was limited to engagements taking place on websites. The number of visits, geo-distribution of traffic, a performance of individual marketing channels, interactions on a website, etc. The wide adoption of connected devices by consumers has driven the need for deep understanding beyond the website.
One of the most important steps, and usually the first step in our digital analytics project, is to determine your ultimate business objectives: what do you want to achieve and how is it measured? A clearly defined measurement strategy will guide the implementation strategy and the data analysis.
The analytical cycle should run in parallel with other marketing activities like monitoring ROI, providing unbiased actionable recommendations, actionable insight and driving the continual improvement in businesses.
All of the insights, information, and data you can gather from your digital marketing analytics tool(s) is really only useful if you do something with it. The true value of analytics isn’t just to prove the value of marketing to your boss. It also helps you improve and optimise your marketing performance – on both an individual channel-by-channel basis as well as an overall, cross-channel machine.
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