MG Motor UK has smashed its new car pre-sales records by securing 1,000 orders for its sensational MG ZS EV in just two weeks. Having officially launched the car to the press and public on 17th July, MG has experienced unprecedented demand as customers raced to be one of the first 1,000 retail customers to snap up the high-tech Electric SUV from just £21,495.

The first 1,000 retail customers were able to benefit from the sensational launch price after MG matched the government’s £3,500 plug-in car grant with a £3,500 MG Grant of its own. To maintain the momentum have announced MG that the next 1,000 retail customers will also receive the MG Grant, ensuring that the £21,495 launch price will continue.

The first 1,000 customers also received a complimentary home charging unit – an offer which will not be continuing – ensuring that those who were quick off the mark secured the best deal.

Positioned as the first affordable, family-friendly Electric Car, the ZS EV looks set to revolutionise the way people view zero-emissions motoring. With a WLTP range of 163 miles, the high-tech MG Pilot driver assistance suite, room for five and a full-sized boot, the ZS EV is a real-world electric car for real-world people.

To ensure demand can be met, unlike many other brands, MG are capable of producing 300,000 EV batteries per year at their own battery factory. First customers will be taking delivery of their electric MGs in September 2019.

Daniel Gregorious, Head of Sales & Marketing at MG Motor UK; said: “We know that the canny British public can tell a bargain when they see one, but we’ve been blown away by the number of people who’ve moved quickly to secure an electric MG ZS at the launch price of £21,495.”

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