Do you have multiple pages on your website ranking for the same keyword?
It may sound like a smart idea.
The more webpages you have near the top of search results, the better your odds are of receiving clicks from internet users.
The more webpages you have near the top of search results, the better your odds are of receiving clicks from internet users.
You may be targeting a term on one page but makes things harder down the other page. You may hurt your SEO for that term.
The reasoning behind this is that throughout multiple web pages ranking for the very same keyword, you’re going to affect the ranking of your homework.
Each page has less CTR, more authority, and lower rates than one consolidated page would generally boast.
What Is Keyword Cannibalization?
Cannibalizing your own outcomes is known as “keyword cannibalization” because you are “stealing” CTR, links, content, and also (frequently) conversions from one web page to share it around.
You are revealing that your website has great info, but you’re making it more difficult for users to obtain this offsite. you aren’t helping your website’s stance for this query either.
Each time you click on a page with a key term from Google’s search results, you’re asking Google to judge each page and it compares them to each other.
You’re essentially telling Google that each page on your site is about shoes regardless of whether they’re running shoes, walking shoes, dress shoes, etc.
Instead of relying on a number of high-value, longer-tail keywords such as ladies’s shoes, running shoes, etc., you’re contending with one wide-tailed keyword that could be too broad to have commercial purposes.
6 Negative Effects Keyword Cannibalization Can Have On Your SEO
When your SEO is affected by keyword cannibalization, it can have disastrous impacts on your rankings. Lots of people affected with keyword cannibalization aren’t even aware of an issue.
They may be happy that one page, which targets a keyword, has ranked in the fifth and sixth places on a leading search engine, unaware that one page, which targets the same keyword, would probably rank higher and convert better.
The practical impact of a diversion is clear. However, lost site traffic, requests for pages that don’t work, fluctuating search engine results page ranks, and ultimately lost sales may also be the result of a diversion, and may be more challenging to detect.
You’re Diminishing The Authority Of Your Page
Instead of using one authoritative page, you’re dividing your CTR among multiple moderately relevant pages.
Basically, you have turned your pages into competitors and now you’re competing for pageviews and SERP rankings.
Amazon.com’s reader base would consider buying a book that demonstrates you are an expert author either appealing or overly salesy, so choose the one you would prefer.
This book divided what you want me to order, is more complete or On one part you are interested in or may leave you wants side of things.
You’re Diluting Your Links & Anchor Text
Redirected hyperlinks spread to more (or fewer) page views than they are currently on.
The outreach activities aimed at acquiring 10 links for one web page and 15 links for another might have been used to acquire 25 links for one more relevant page.
More detailed articles are more likely to be linked to than smaller ones.
Nevertheless, your anchor text and internal links are leading visitors to multiple pages, instead of one authoritative page, on the subject.
Google May Devalue The More Relevant Page
Keywords are one of the strongest ways we help Google figure out what our pages are about.
If all your tags are alike, Google compares the content of each article in order to decide which shall appear top. If your contents are too alike, Google is unlikely to determine your article as the very best prize winner.
For example, let’s say you have two pages ranking for the same keyword. If they differ, it’s possible that one is missing out on high-value, converting traffic.
You’re Squandering Crawl Budget
Your crawl budget is the number of times a search engine spider crawls your website in a given time period.
Each link contains the same keyword, and so the crawling and indexing of pages not needed takes place.
A small Web site isn’t likely to see their crawl budget change, but large e-commerce websites or sellers with a great deal of products may have to alter their crawl budget.
It’s A Sign of Poor Page Quality
A variety of pages on your site targeting a particular term indicates to Google that your pages probably aren’t very complementary. It has also shown your site does not match certain keywords on each specific page.
Your Conversion Rate Will Suffer
Undoubtedly, one page of your manuscript will become better than the rest.
Rather than directing new visitors to that page and making it the most authoritative one possible, you’re instead limiting them by landing on less relevant pages.
How To Identify Keyword Cannibalization
Thanks to their search traffic cannibalizing each other, the removal of one site’s issues fixes its competitor’s issues as well.
Creating a keyword matrix to discover keyword cannibalization is as simple as typing into a box.
Identifying keyword cannibalization is as easy as creating a keyword matrix.
When you’re finished adding all of your web pages and resources to your report, run down the list to search for any duplicates.
If you see this kind of issue anywhere, it’s likely because you are coping with keyword cannibalization.
Furthermore, keyword cannibalization can even occur if meta information from your title tags appears to be targeting the same keyword. Make certain all the details are accurate before deciding anything.
If you are using a rank tracking system, you could also want to take this opportunity to look for thin content material and search engine words mistakenly affixed to the wrong web page.
How To Fix Keyword Cannibalization
Evaluating the root cause of keyword cannibalization is the first step in addressing this event.
Be patient when creating a plan to deal with the issue.
Here are five possible solutions.
1. Restructure Your Website
Consider the most authoritative page from your site, and transfer it to a single page, which links to all the variations which fall under your target keywords.
If we return to the shoe-product example, we might want to make “shoes” our canonical source page and link all other variations back to it.
2. Create New Landing Pages
Alternatively, lacking a landing page that brings together all your product pages may detract from your brand.
In this case, creating an additional landing page to serve as your authoritative source page and link to all variations from there would be a smart move.
In our case, possibly we might create an additional web page called “hiking shoes” together with “sneakers for guys.”
These can help you target both broad and long-tail keywords throughout the content on your consolidated pages and derived variations.
3. Consolidate Your Content
If you have a page that’s too narrow to qualify for being covered in a different page targeting a different keyword, you can consider merging it.
If you’re taking two pages that are frequently (or are) adapted and fixing additional details, it can improve the overall quality of the material.
When you’re finished with your analytics, identify the page that performs best in terms of traffic, bounce rate, time spent on page, conversions, etc. You may find that a single page receives most of the traffic, but the one with more content converts more users.
The goal here is that you consolidate the most-trafficked copy of the content into the page that’s converted the most. Ideally, you will maintain the same ranking and increase the amount of the conversions.
An additional advantage is that you won’t have to be concerned about pages getting flagged by Google for content that is too hollow or cookie-cutter.
4. Find New Keywords
To conclude, if your site already has great content, the only thing holding you back from attaining higher page ranks are poorly planned keyword strategies.
Remember to correctly describe the content on your page. Will a site visitor who enters a target keyword into the search bar be satisfied with the content on each website that ranks for it?
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Reviewing your spreadsheet of keywords with similar pages will help you determine which keywords you can capitalize on for more similar pages.
● SEO title & meta description.
This should help you identify the content related to a given keyword.
After doing all of the necessary research, the right items can be gained and analyzed, which can be merged and/or discovered to be lacking.
You can use the keyword search tool to find the most relevant keywords for your pages you are going to collate.
If you are working with two different web pages that are ranking highly for a specified long tail keyword, see if there is another relevant keyword you can focus on for one of the pages to capture more visitors.
Once you find the key term, reoptimize for it accordingly and update these details in your spreadsheet for future use and performance monitoring.
5. Use 301 Redirects
Before making it on my list of the 10 Most Harmful Mobile SEO Mistakes, I strongly recommend against using too many 301 redirects (see the list of the 10 Most Harmful Mobile SEO Mistakes).
Leveraging 301s permits you to eliminate your duplicate content by linking the less worthwhile pages into only one, more accurate version.
Recall, however, that this strategy is only advisable to those looking for a related subject and those operating with the same keyword.
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